Reach out to every customer at the perfect moment. Get real-time insights that can help you quickly develop custom omnichannel experiences that treat customers as individuals.
Marketing
Engage customers in every interaction across digital marketing channels
Gain deeper customer insights to deliver personalized and relevant experiences across all channels throughout the entire customer journey.
SAP Hybris Marketing Cloud
SAP Hybris Marketing Cloud
A cloud-based marketing management solution
SAP Hybris Marketing Cloud
A cloud-based marketing management solution
SAP Hybris Marketing Cloud
A cloud-based marketing management solution
SAP Hybris Marketing Cloud
A cloud-based marketing management solution
SAP Hybris Marketing Cloud
A cloud-based marketing management solution
SAP Hybris Marketing Cloud
Empower your business to understand its customers and to engage with them intelligently. Build dynamic profiles of your customers and use them to gain deep insights so you can adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.
Solve your specific marketing needs
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Create a single, unified customer view
Create trust through great customer experiences
Learn how technology enables you to create the kind of intelligent customer experience that keeps them coming back for more.
Experience deep, real-time customer insights
Test out digital transformation without diving in – with a 30-day free trial of the SAP Hybris Marketing Cloud solution, including sample data.
Choose your SAP software for marketing
SAP Hybris Marketing Cloud
Know your customers with insights that go deep down to the individual level. Drive contextually relevant experiences across channels to deliver in-the-moment experiences throughout the customer journey. Market with the speed and agility you need to seize new opportunities while increasing customer conversions, business growth, and brand advocacy.
- Cloud deployment
- Marketing analytics
- Marketing resource management
- Loyalty Management
SAP Hybris solutions from Gigya
The SAP Hybris portfolio includes three new solutions from Gigya, now a part of SAP: SAP Hybris Identity, SAP Hybris Consent, and SAP Hybris Profile. These integrated cloud-based solutions can help you leverage first-party consumer identity data to build more valued and trusted digital relationships with your customers.
- Cloud deployment
- Transparent customer relationships
- Customer profile management
- Customer identity management
Jump-start your SAP solutions and drive ROI by collaborating with industry experts, consultants, and support engineers to receive guidance, prescriptive best practices, and expertise – no matter where you are on your journey.
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Realize your business goals by simplifying and accelerating your digital transformation
In an era focused on continuous innovation and anticipating customer needs, it can be hard to turn your vision into reality. This is where SAP Digital Business Services can help. We’re part of SAP, so we know SAP software better than anyone else. With over 40 years of experience, we can help you reach your business transformation goals, and everything in between.
Transform your business with unparalleled service support enterprise-wide
SAP Digital Business Services connects business and IT to help you close the gap between your digital transformation strategy and execution. From designing and value discovery to accelerated innovation to productive usage for tangible business results, you can evolve your business by breaking new ground with a trusted adviser that knows SAP software best.
What are leading analysts saying about SAP?
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SAP Hybris solutions named as a major player by IDC
When it comes to key customer engagement vendors with machine learning (ML) and artificial intelligence (AI) capabilities, SAP Hybris solutions give customers a great opportunity to work with AI and ML across many use cases and levels of complexity.
A strong customer experience needs coordinated leadership
The majority of customer data and intelligence is still currently sitting in siloes
across organizations, and companies need coordinated, centralized customer
experience leadership to gain a unified, 360-degree view of the customer.
Get the facts
67%
of marketing executives rank marketing and commerce technology as very important to their organization’s overall performance.
CMO Council
59%
of buyers seek advice from peers.
CMO Council
See how customers are succeeding with SAP
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Improved customer engagement with SAP solutions
Learn how Piaggio Group is understanding the behavior of its customers through digital marketing to keep them loyal and engaged.
More loyal fans with SAP Hybris solutions
Discover how FC Bayern Munich is engaging its fans like never before with digital commerce and marketing innovations.
30% increase in net sales with SAP Hybris Marketing
Learn how Home Shopping Europe (HSE24) exceeds marketing goals with predictive analytics and self-service target group selection.
Get the latest news and trends from experts
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Berthold Wocher
Marketing Product Management
SAP
SAP
SAP Hybris Marketing Cloud free trial
The free trial release of SAP Hybris Marketing Cloud is now available. We have prepared the trial system with plenty of data related to our model company, including our brand-new marketing apps.
Bernard Chung
Senior Director, Solution Marketing
SAP
SAP
A roadmap for choosing customer engagement tech
For the biggest impact, here are four key questions that you should ask yourself when selecting marketing tech for your company..
Dan Stevens
Freelance Writer
Game theory: An idea that’s changing marketing
Learn how SAP Hybris Customer Attribution software can measure the true impact of your marketing activities. Now it is possible to know which content influences and appeals to prospects.