Reach out to every customer at the perfect moment. Get real-time insights that can help you quickly develop custom omnichannel experiences that treat customers as individuals.
Marketing
Engage customers in every interaction across your digital marketing channels
Gain deeper customer insights to deliver personalized and relevant experiences across all channels throughout the entire customer journey.
SAP Hybris Marketing Cloud
SAP Hybris Marketing Cloud
A cloud-based marketing management solution
SAP Hybris Marketing Cloud
A cloud-based marketing management solution
SAP Hybris Marketing Cloud
A cloud-based marketing management solution
SAP Hybris Marketing Cloud
A cloud-based marketing management solution
SAP Hybris Marketing Cloud
A cloud-based marketing management solution
SAP Hybris Marketing Cloud
Empower your business to understand its customers and to engage with them intelligently. Build dynamic profiles of your customers and use them to gain deep insights so you can adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.
Solve your specific marketing needs
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Create a single, unified customer view
Get contact engagement right the first time, every time
Run targeted, data-driven campaigns with personalized offers. Use marketing analytics to gain detailed insights into customer interests across digital and social channels.
Understand the impact of marketing technology
See how successful marketing organizations are at leveraging new marketing technologies. View the results from the CMO Council’s survey.
Choose your SAP software for marketing
SAP Hybris Marketing Cloud
Know your customers with insights that go deep down to the individual level. Drive contextually relevant experiences across channels to deliver in-the-moment experiences throughout the customer journey. Market with the speed and agility you need to seize new opportunities while increasing customer conversions, business growth, and brand advocacy.
- Cloud deployment
- Marketing analytics
- Marketing resource management
- Loyalty Management
SAP Hybris Marketing
For companies in regulated industries that can’t have customer data in the public cloud or companies that need extensive customizing and extensibility from their marketing platform, SAP Hybris Marketing delivers marketing and analytics capabilities available as an on-premise or as private cloud offering.
- On-premise deployment
- Segmentation and campaign management
- Marketing lead management
Transform your business faster with help from SAP Digital Business Services
Jump-start your SAP solutions and drive ROI by collaborating with industry experts, consultants, and support engineers to receive guidance, prescriptive best practices, and expertise – no matter where you are on your journey.
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Realize your business goals by simplifying and accelerating your digital transformation
In an era focused on continuous innovation and anticipating customer needs, it can be hard to turn your vision into reality. This is where SAP Digital Business Services can help. We’re part of SAP, so we know SAP software better than anyone else. With over 40 years of experience, we can help you reach your business transformation goals, and everything in between.
Transform your business with unparalleled service support enterprise-wide
SAP Digital Business Services connects business and IT to help you close the gap between your digital transformation strategy and execution. From designing and value discovery to accelerated innovation to productive usage for tangible business results, you can evolve your business by breaking new ground with a trusted adviser that knows SAP software best.
What are leading analysts saying about SAP?
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Recognized as leader for multichannel campaign management
SAP Hybris solutions have been positioned as a leader in the 2017 Gartner for Multichannel Campaign Management Magic Quadrant report. The SAP Hybris Marketing Cloud solution focuses on customer journey management and execution across marketing and advertising channels.
Forrester reveals the advantages of contextual marketing
Evolve marketing personalization – from push messaging to individualized customer experiences. Read Forrester Consulting’s findings on the best practices for closing the gap between consumer expectations and today’s marketing capabilities.
Get the facts
67%
of marketing executives rank marketing and commerce technology as very important to their organization’s overall performance.
CMO Council
59%
of buyers seek advice from peers.
CMO Council
See how customers are succeeding with SAP
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25% higher fan engagement with SAP Hybris Marketing
See how the National Hockey League (NHL) is energizing fans with more personalized engagement across digital marketing platforms.
34% more online conversions with SAP Hybris Commerce
Hear how Purchasing Power enables a stress-free shopping experience and secure payments with an omnichannel commerce platform.
30% increase in net sales with SAP Hybris Marketing
Learn how Home Shopping Europe (HSE24) exceeds marketing goals with predictive analytics and self-service target group selection.
Get the latest news and trends from experts
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Michael Brenner
CEO
Marketing Insider Group
Marketing Insider Group
Optimize customer engagement across multiple platforms
Find out why broadcasters and media marketers must engage audiences across as many channels as possible – wherever they are found and seamlessly.
Michele Hackshall
Freelance Writer
Turn potential customers into brand advocates
Bridge the gaps between stages of the customer journey. Discover four ways to know what happens after your customers purchase your products and services.
Russell Rothstein
Founder and CEO
IT Central Station
IT Central Station
Give your brand a voice that promotes interest and awareness
Let customers augment existing marketing programs in unexpected ways. Explore how customer influencers can generate interest and help improve your brand.