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Join the customer experience revolution

The voice of today’s customer is clear: they want intelligent, personalized, reliable experiences that will help them meet daily goals. Find out how.

Deliver the personalized experiences customers want – and the privacy they demand

Build stronger relationships with your customers, and earn and keep their trust, with SAP C/4HANA. This in-memory customer experience (CX) suite offers cloud solutions for marketing, commerce, sales, service, and customer data – and uses intelligent technologies like machine learning to power real-time engagements.

Key Benefits

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Puts customers at the center of your business with deeply-integrated features that help build trusted experiences. 

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Trusted relationships

Gain a deeper understanding of your customers, predict and proactively meet their needs – and provide personalized customer experiences.

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Modular CRM system

Modular applications for easier adoption of best-of-breed functionality with the ROI and scalability of a suite.

Redefine the end-to-end personalized and distinctive customer experience

Why SAP C/4HANA for customer engagement?

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Transform your business faster

SAP C/4HANA was built to help you thrive in an economy where products are becoming services – and the experience of selecting, buying, consuming, and getting help with those services is quickly becoming the differentiator.

Build trusted relationships

Fourth-generation CRM is not about automating transactions or managing processes – it’s about creating a series of moments which feel genuine and inspire trust. SAP C/4HANA gives customers control over their data and how it’s used, sold, or marketed.

Create great experiences, every time

With tight integration to SAP S/4HANA and your other enterprise systems, SAP C/4HANA breaks down silos – and empowers employees across every department to create simpler, personal, and more helpful connections with customers.

Keep up with your customers

With an in-memory architecture that leverages of SAP Cloud Platform, our customer experience software provides rich microservices for extension and integration – so you can bring consumer-driven innovation to market in record time. 

What are leading analysts saying about SAP?

Deliver a better digital experience

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Adobe, Microsoft, and SAP partner on an open data initiative

In a groundbreaking partnership, three leaders are creating new ways for companies to gain more value from their data and deliver better digital experiences for their customers.

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