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Know your customers better than your competition can

Integrate and analyze in-house and external data for in-depth, actionable customer insights.

Innovate to beat the competition, integrate to delight the customer.

Use the power of your entire enterprise to make each customer feel like your only customer.

  • Customer experience starts at the core of your company with end-to-end enterprise integration 
  • Fast competitive advantages, with easy application integration and customization
  • Know your customer at every point in the journey: buying, deliver, payment, return, post-sale

Top 10 ways SAP BTP can enhance the customer experience

Image of the 10 ways SAP BTP can enhance the customer experience

Create a better customer experience with SAP BTP.

Combining the power of SAP Customer Experience Solutions with SAP Business Technology Platform can provide real-time insights and data to optimize every customer interaction with your company.

Bring the entire enterprise to your customer

  • ​Create a seamless, unified front to your customers by integrating all departments and processes
  • Customer delivery, inventory, and return data – all in one place

Empower your organization to conduct analysis

  • Simplify the user experience when it comes to analysis during planning and execution 
  • Get the right offer, to the right person, at the right time with predictive planning

Gain competitive advantage through customization

  • ​Quickly integrate and enhance business processes, applications, and data across your enterprise
  • Agility, enhanced: Low-code and no-code app development and automation can simplify tasks and processes
  • Connect people, data, and workflows to boost customer engagement and retention

Meet our customers

See how global organizations use SAP Customer Experience solutions and SAP Business Technology Platform to delight their clients and prospects.

Integrating the enterprise into a unified face for customers

Find out how Tessco provides next-gen experiences by replacing the siloed structure of its own teams with a collaborative organization.

Consolidating data on one platform for transactions and analytics

Learn how Ferrara Candy Company is able to better understand its retail customers’ needs, achieve rapid insight to action, and integrate new acquisitions faster.

Embracing data insights to grow fan engagement 

Learn how integrating fan sentiment with sales & marketing data empowers teams to analyze and visualize customer patterns to improve engagement.

Ready to see what you can do with SAP Business Technology Platform?

Discover partner content and apps for customer experience

Find out how our trusted partners can help you meet your organizational and business needs quickly and efficiently with content and solutions built on SAP BTP.

Explore business challenges that can be solved with SAP BTP

Help your IT team realize how they can use SAP BTP to solve business challenges from our vast library of usage scenarios and implementation guides.

Find out what SAP BTP can do for your company

Explore our various solutions for database and data management, analytics, integration, application development, and intelligent technologies.

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See SAP BTP in action

Experience our solutions firsthand for a better understanding of the value SAP BTP offers to customer experience managers and teams.

Request a demo

Join the community

Access the latest SAP Business Technology Platform information as a customer, partner, or developer.

Join the community

Questions? Get in touch!

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