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Turn anonymous online visitors into known, loyal customers

Reduce friction at the point of registration and deliver trusted, personalized engagements throughout the customer journey.

Power relevant customer experiences based on first-party data. With SAP Customer Identity and Access Management solutions for B2C, you can build rich, centralized customer profiles and synchronize them with all your digital properties.

  • Cloud deployment
  • Flexible and secure authentication and access options
  • Single, unified customer profiles
  • Bidirectional data flows

Key Benefits

Create a frictionless customer experience

Offer hassle-free customer experiences with flexible registration and social authentication screens and flows that are customizable for every business case.

Identify online visitors securely

Safeguard every interaction touchpoint with federated standards and options, such as single-sign on, risk-based, multifactor, and password-less authentication.

Orchestrate unified profiles across the business

Personalize experiences by centralizing profile data in an indexed, dynamic database and enabling bidirectional flows with other customer engagement solutions.

Key Features

Identity management

  •  Use registration-as-a-service functionality with scalable, responsive forms and
    customizable workflows for any business case around the globe
  •  Simplify authentication through support for more than 35 social networks
  • Protect customers with constant monitoring of digital identities and alerts about unusual account activities

Customer access management

  • Implement risk-based, multifactor, biometric, and one-time-password (mobile SMS) authentication
  • Enable single sign-on across all sites in your organization to provide more seamless, secure access across touchpoints
  • Support identity federation standards using SAML and OpenID Connect protocols

Customer profile management

  • Capture and transform structured and unstructured data with a fully-indexed, dynamic schema
  • Map and transfer or synchronize profiles with third-party applications and services using a powerful extract- transform-load solution
  • Benefit from more than 60 preconfigured technology integrations

What are analysts saying about SAP?

SAP is a leader in CIAM

Learn why SAP Customer Data Cloud was rated as a leader for the third straight year in the rapidly-evolving category of customer identity and access management.

SAP Customer Data Cloud is ranked at the top

See why SAP Customer Data Cloud received the highest score in the Forrester Wave report for customer identity and access management.

SAP pioneers customer identity management

Explore how SAP Customer Data Cloud delivers advanced customer data management to fuel better marketing, sales, and services.

Technical Information

This product is deployed in the cloud and is available as software as a service (SaaS), so you can access your software from any Web browser.

Installation and setup

Follow the setup instructions so you can start running your SAP software quickly and confidently.

Configuration

Optimize configuration of SAP Customer Identity and Access Management for B2C with our comprehensive configuration guide.

Integration

Find out how you can integrate SAP Customer Identity and Access Management for B2C with your existing IT landscape.

Pricing and Packaging

Deployed in the cloud, this product is available as software as a service (SaaS) through an annual subscription, based on the number of contacts.

SAP CIAM for B2C

Price upon request

Build rich, centralized profiles for effective identity management.

Benefit from:

  • Comprehensive access management functionality
  • Robust customer identity management features
Request a quote
SAP CIAM for B2C

Build rich, centralized profiles for effective identity management.

Benefit from:

  • Comprehensive access management functionality
  • Robust customer identity management features

Get Started

Jump-start your implementation and drive ROI by collaborating with industry experts, consultants, and support engineers throughout your journey.

Services

Transform your business quickly and effectively by taking advantage of our holistic service and support plans, expert consulting services, custom application development, proven best practices, and deep industry and technical knowledge.

Support

Get the support you need to keep your SAP solutions running at peak performance with our IT experts and support services, including long-term plans, embedded teams, remote technology support, self-service portal, and innovation strategies.

Security and Compliance

Focus on your business and customer relationships, while knowing that your data is safe and reliable. With a proactive, predictive approach, SAP helps ensure compliance and data security in the cloud and within an on-premise data center.

Questions? Get in touch!

Iniciar Chat Chat Offline
Fale via chat com um representante da SAP.
Contacte-nos
Envie-nos um email com os seus comentários, dúvidas ou feedback.
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