Skip to Content
At a Glance
Plans and Pricing
UI Builder in Dashboard to configure Customer Access Management

SAP Customer Identity and Access Management for B2C

Identify, convert, and retain the right customers at scale with customer identity and access management (CIAM) software.
Request a demoStart the self-guided tour

Grow revenue with a CIAM solution focused on experience and security

Speed time to value with seamless customer onboarding and boost ROI by fueling personalization capabilities with first-party, permission-based data.


placeholder
Enlarge

Power relevant customer experiences based on first-party data. With SAP Customer Identity and Access Management solutions for B2C, you can build rich, centralized customer profiles and synchronize them with all your digital properties.

  • Increased registration rates with frictionless onboarding experiences
  • Reduced cart abandonment rates with seamless, passwordless authentication
  • Permission-based first-party customer data for marketing, personalization, and analytics

Key Benefits

Increase revenue and speed time to value

Make customer onboarding frictionless and strengthen loyalty by creating engagements based on permission-based first-party data.

Elevate security and experience

Offer passwordless authentication options, protect against account take-over attacks, and adapt experiences using AI-driven, risk-based authentication.

Scale with less effort

Address data residency, minimize latency, handle traffic spikes, and speed time to market with a solution built for enterprise scalability.

See how customers are succeeding with SAP

Moving fast to stay relevant

See how Casey’s improves customers' shopping experiences through its mobile app, which now generates 60% of the company’s revenue.

Watch the video
Transforming e-commerce in the food sector

See how Carrefour Belgium created consistent customer experiences with cloud-based processes that enable more efficient shopping.

Read the story
Moving forward with secure customer data

See how Yamaha Motor elevates digital engagement by providing better experiences with a new user ID management strategy.

Watch the video
Enhancing the customer experience

Explore how Expo 2020 created a memorable experience by understanding attendees' needs, preferences, likes, and dislikes ahead of the event.

Watch the video
Sweetening customer engagement

Find out how Ferrara Candy created a modern omnichannel experience for consumers and increased contactable customers by 59%.

Read the customer story

Key Features

placeholder
Show more
Identity management

  • Use registration as a service functionality with scalable, native screensets and customizable workflows for any business case around the globe
  •  Simplify authentication through support for more than 35 social networks
  • Protect customers with constant monitoring of digital identities and alerts about unusual account activities

Passwordless authentication and single sign-on

  • Implement risk-based, multifactor, biometric, and one-time password (mobile SMS) authentication
  • Enable single sign-on for all sites in your organization to provide more seamless, secure access across touchpoints
  • Support identity federation standards using SAML and OpenID Connect protocols

Customer profile management

  • Capture and transform structured and unstructured data with a fully-indexed, dynamic schema
  • Map and transfer or synchronize profiles with third-party applications and services using a powerful extract, transform, and load solution
  • Benefit from more than 60 preconfigured technology integrations

placeholder
Show more
Identity management

  • Use registration as a service functionality with scalable, native screensets and customizable workflows for any business case around the globe
  •  Simplify authentication through support for more than 35 social networks
  • Protect customers with constant monitoring of digital identities and alerts about unusual account activities

Passwordless authentication and single sign-on

  • Implement risk-based, multifactor, biometric, and one-time password (mobile SMS) authentication
  • Enable single sign-on for all sites in your organization to provide more seamless, secure access across touchpoints
  • Support identity federation standards using SAML and OpenID Connect protocols

Customer profile management

  • Capture and transform structured and unstructured data with a fully-indexed, dynamic schema
  • Map and transfer or synchronize profiles with third-party applications and services using a powerful extract, transform, and load solution
  • Benefit from more than 60 preconfigured technology integrations

Build a business case

placeholder
Achieve critical business outcomes with CIAM

See how CIAM speeds up growth by removing friction in the digital experience, enhancing cybersecurity, and addressing data privacy.

placeholder
Discover how SAP CIAM for B2C strengthens loyalty

Learn how our CIAM solution boosts customer retention by revealing customer needs and preferences and smoothing experiences.

placeholder
Increase trust with a single view of the customer

See how Cambridge University offers engaging learning experiences by applying insights based on the data that customers provide.

What are analysts saying about SAP?

placeholder
KuppingerCole names SAP a CIAM platform leader

Review an in-depth analysis of 26 CIAM vendors and learn why SAP is named a leader for the fourth time in a row.

placeholder
Forrester: the Total Economic Impact™ of SAP solutions

See how a composite organization achieves 269% ROI over 3 years with SAP e-commerce and customer data solutions.

Technical Information

This product is deployed in the cloud and is available as software as a service (SaaS), so you can access your software from any Web browser.

Access comprehensive product documentation

Browse our comprehensive library of online documentation, such as manuals and technical specifications.

Visit SAP Trust Center

Find the information you need on cloud performance, security, privacy, and compliance.

Get Started

Jump-start your implementation and drive ROI by collaborating with industry experts, consultants, and support engineers throughout your journey.

SAP Customer Experience Services

Deliver hyper-personalized customer experiences by strategically adopting the capabilities of your SAP Customer Data Cloud and SAP Customer Data Platform solutions with expert guidance from SAP Customer Experience services.

SAP Support Portal

Help keep your SAP solutions running at peak performance with IT experts and support services, including onboarding resources, long-term plans, embedded teams, remote technology support, and innovation strategies.

Community and events

Explore various enablement activities, network with other SAP customers in your region, and join webcasts to hear from our experts on technical and business topics, road maps, new releases, and more. 

Explore the latest release highlights and product road map

Release highlights

Find out about changes and updates in the latest release of SAP Customer Identity and Access Management for B2C.

SAP Customer Identity and Access Management for B2C road map

View our road map to explore your current options as well as planned innovations and future features and functions.

Questions? Get in touch!

Back to top