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SAP Customer Data Cloud

At a Glance Plans and Pricing Technical Information Get Started
At a Glance Plans and Pricing Technical Information Get Started

Go digital the right way with CIAM software

Build trust with businesses, partners, and customers with SAP Customer Identity and Access Management (SAP CIAM) solutions.

Explore the latest research on B2B customer trends

Read the Forrester report

Data privacy is going mainstream. Are you ready?

Watch the Webinar

Discover how SAP CIAM can help you go digital the right way

View the resource guide

Offer seamless, personalized B2C engagements

Identify customers and deliver exceptional digital experiences that adapt to their behaviors seamlessly.

  • Onboard customers quickly with intuitive user registration
  • Drive personalized engagements by using social login workflows
  • Improve omnichannel strategies with single sign-on, SAML 2.0, and Open ID Connect data federation standards and authentication options
  • Bridge data silos and create unified customer profiles to deliver trusted, relevant, and personalized experiences

Optimize B2B value networks

Accelerate time to market, simplify identity lifecycle management, and protect against risks with SAP Customer Identity and Access Management solutions for B2B.

  • Speed onboarding and time-to-value with progressive profiling, self-service registration, single sign-on, and delegated administration
  • Reduce costs and IT complexity by managing digital identities, consent, authentication, and authorization from a single platform
  • Simplify IT administration with business policy-based access control and organizational access management
  • Protect against business and regulatory risks by defending sensitive data and intellectual property with dynamic access control

Build trusted customer and partner relationships

Build customer trust, enhance data governance, and protect your business with enterprise consent and preference management.

  • Use customizable, preconfigured workflows to capture customers’ consent and preferences at each permission-based touchpoint
  • Store versioned consent records for up to seven years in our audit-ready vault
  • Empower customers to manage their own experiences through customizable, self-service preference centers
  • Ensure that consent and preferences are consistently enforced through centralized and simplified data governance and orchestration

Strengthen customer trust in the era of GDPR, CCPA, and beyond

Meet global data privacy requirements and build customer trust by offering
transparency and personal data control.    

  • Maintain proof of how, when, where, and why you collect and process customer data
  • Implement a holistic solution for managing customer profiles, preferences, and consent
  • Address many of the toughest requirements of consumer data privacy regulations
  • Provide transparency into how you collect and use customers’ personal data

Take a customer-centric approach to global data privacy

Discover the foundations of a global consumer data privacy strategy that can strengthen customer trust and ensure compliance with individual consumer data privacy regulations.    

Address key requirements for GDPR, CCPA, and LGPD

Learn how new data privacy laws are changing the rules when it comes to how businesses can collect and process customer data.

See how BCD Travel provides personalized service and support

Find out how BCD Travel addresses GDPR requirements for customer data management and empowers customers to manage their own experiences.

What are experts and analysts saying about customer data solutions from SAP?

Forrester: SAP Customer Data Cloud leads in CIAM

See why Gigya solutions, now part of SAP Customer Data Cloud, received the highest score in both dimensions of the 2017 Forrester Wave, CIAM, Q2 2017.

SAP Customer Data Cloud is named a CIAM leader

Discover why KuppingerCole Analysts rated SAP Customer Data Cloud among the overall leaders for the third straight year in the rapidly evolving category of CIAM.

KuppingerCole assesses SAP Customer Data Cloud

Read an analyst’s view of how SAP Customer Data Cloud delivers advanced customer data management to fuel better marketing, sales, and services.

See how customers are succeeding with SAP Customer Data Cloud

Logo of doTERRA, an SAP customer using SAP Customer Data Cloud
Logo of BCD Travel, an SAP customer using SAP Customer Data Cloud
Logo of Cambridge University Press, an SAP Customer Data Cloud customer
Logo of FranklinCovey, an SAP customer using SAP Customer Data Cloud
Logo of Maxim Integrated, an SAP customer using SAP Customer Data Cloud

Follow the learning journey for SAP Customer Data Cloud

Find the best training and certification for you and your team using our visual learning guides. Plan your learning journey to get started quickly.

SAP Customer Experience Services

Transform your business faster with services and support from SAP.

Get an overview of services for SAP Customer Data Cloud solutions and discover how we can help you address key aspects of your project, enforce best practices, and set up your own operations for ongoing success.

Explore the partner ecosystem for SAP Customer Data Cloud

Benefit from specialist expertise to guide your SAP Customer Data Cloud project. SAP Customer Experience solution partners provide the service and support you need to meet your enterprise goals.

Included Products

Learn about the products included in the SAP Customer Data Cloud portfolio.

Identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles with three integrated solutions:

SAP Customer Data Cloud Resource Center

Customer Stories Blogs Webinars and Product Videos Industry Research and Product Information
Customer Video
Valora

See how Valora delivers personalized customer experiences in its first chain of cashier-free convenience stores with help from SAP Customer Data Cloud. 

Watch the video
Customer Story
News DNA

Learn how valuable customer insights enable News DNA to improve content strategy and attain higher customer retention rates.

Read the customer story
Customer Video
BCD Travel

Learn how BCD Travel is building its third-generation traveler identity
management system for better customer service with SAP Customer Data Cloud.

Watch the video
Customer Video
Maxim Integrated

Find out how this Fortune 500 company and semiconductor market leader improves revenue with a seamless e-commerce experience.

Watch the video
Customer Video
FranklinCovey

See how FranklinCovey scales its business and keeps customer data secure with SAP Customer Data Cloud.

Watch the video
Customer Video
dōTERRA

Discover how doTerra delivers an improved customer experience and grows its business.

Watch the video
Customer Story
DAIMANI

Explore how this multinational company applied the latest cloud technology to support its customers with a single, friction-free marketplace for all services and offers.

Read the customer story
Customer Story
Globus

Find out how SAP Customer Data Cloud helps Globus, one of Germany's most popular multipurpose shopping destinations, improve the customer experience with rewards programs and other services.

Read the customer story
Blog
Three ways to protect your personal data
Read the blog
Blog
The California Consumer Privacy Act and the evolving landscape of data privacy and protection
Read the blog
Blog
The future of customer experience: Four predictions for 2019
Read the blog
Blog
Consent data management is essential to the future of business
Read the blog
Blog
GDPR and marketing: Six things you need to know
Read the blog
Blog
In like a lion: Data privacy roars to life as Google is hit with massive GDPR fine
Read the blog
Blog
The hero’s journey versus the customer journey
Read the blog
Blog
How to build customer trust: Three strategies to winning the endgame
Read the blog
Blog
Top three B2B digital challenges organizations face, and how to fix them
Read the blog
Blog
How a living profile can build customer trust with data
Read the blog
Blog
Wholesale distribution trends for 2020: How to win critical buying moments
Read the blog
Blog
How data transparency drives customer trust and loyalty
Read the blog
Blog
What is digital identity? Understanding your customer in four steps
Read the blog
Blog
Trust matters: Benefits of a customer data cloud
Read the blog
Blog
GDPR, CCPA, and LGPD: Time for a global consumer privacy strategy
Read the blog
Blog
Customer data trends in 2020: Impacts on the customer experience for years to come
Read the blog
Blog
Three consumer privacy and data protection trends that you need to know
Read the blog
Blog
Customer data’s starring role in corporate ethos and innovation
Read the blog
Blog
Why you need a data dragon: Top five data privacy issues for 2020
Read the blog
Video
Explore SAP Enterprise Consent and Preference Management

Build trust with transparency and address global and regional data privacy regulations.

Watch the video
Webinar
Three keys to Maxim Integrated’s digital transformation success

Discover how Maxim Integrated drives world-class digital experiences with first-party data.

Watch the Webinar
Webinar
2019 predictions for customer data management

Explore vital megatrends for any organization wanting to thrive – not just survive – in today’s and tomorrow’s digital marketplace.

Watch the Webinar
Webinar
How Milliken puts credibility and simplicity at the core of its B2B e-commerce sites

Learn about the customer experience benefits of centralizing B2B customer data management.

Watch the Webinar
Webinar
Virtual demo: SAP Customer Data Cloud

Learn how SAP Customer Data Cloud can help you build trusted, personalized relationships with customers.

Watch the Webinar
Webinar
Virtual demo: SAP Customer Profile

Discover how to unlock the power of unified customer profiles to break
through data silos and drive more trusted, personalized digital experiences.

Watch the Webinar
Webinar
Virtual demo: SAP Customer Consent

Find out how to build customer trust and protect the business from regulatory risk through enterprise consent and preference management.

Watch the Webinar
Webinar
Virtual demo: SAP Customer Identity

Explore how to identify consumers across devices and channels to drive registrations and engagement.

Watch the Webinar
Webinar
Data privacy is going mainstream

Join a panel of data privacy and customer experience experts to explore why customer trust is the link between exceptional customer experiences and regulatory compliance with GDPR, CCPA, and beyond.

Watch the Webinar
Report
2019 predictions for customer data management

Get a breakdown of the hottest trends, biggest roadblocks, and most tantalizing opportunities facing the customer data management market.

Read the report
Industry Guide
Addressing GDPR requirements for customer data management

Find out how SAP Customer Data Cloud solutions help address GDPR compliance and other global data privacy regulations.

View the guide
Analyst Report
The 2018 KuppingerCole leadership compass, CIAM

For the third straight year, KuppingerCole analysts rated SAP Customer Data Cloud among the overall leaders in the rapidly evolving category of CIAM. Discover why in this report.

Read the report
Analyst Report
KuppingerCole executive view: SAP Customer Data Cloud

Take a deep dive into KuppingerCole’s analysis of SAP Customer Data Cloud’s CIAM solution.

Read the report
White Paper
Identity exchange marketplace

Learn how you can put customer identity at the center of your CRM systems, CMS, e-commerce, analytics, and other customer engagement technologies.

Read the white paper
Solution in Detail
Better together: SAP Customer Data Cloud and SAP Commerce Cloud

Find out how your business can benefit from integrating SAP Customer Data Cloud with SAP Commerce Cloud.

Read the solution in detail
Solution in Detail
Better together: SAP Customer Data Cloud and SAP Marketing Cloud

Discover the benefits of integrating SAP Customer Data Cloud with SAP Marketing Cloud.

Read the solution in detail
Solution Brief
Building more trusted and valued customer relationships

See how SAP Customer Data Cloud can help your business build better relationships with customers through transparency and trust.

Read the solution brief
Solution Brief
Developing trusted business relationships

Discover how SAP Customer Identity and Access Management for B2B can help you build trusted business-to-business relationships at scale.

Read the solution brief
Product Brief
SAP Customer Identity

See how SAP Customer Identity can help you identify and engage customers across channels and devices, while protecting your customers and your business against identity fraud and theft.

Read the product brief
Product Brief
SAP Customer Consent

Find out how SAP Customer Consent can help you build trusted customer relationships based on transparency and personal data control.

Read the product brief
Product Brief
SAP Customer Profile

Learn how SAP Customer Profile can help you build rich customer identity profiles from permission-based data and orchestrate them across your applications and services.

Read the product brief
White Paper
Data privacy goes mainstream: An unexpected opportunity for customer experience

Discover the foundations of a data privacy strategy that can strengthen customer trust.

Read the report
General Brochure
SAP Customer Identity and Access Management for B2C

Consider a single cloud platform solution that can help you turn unknown online visitors into known, loyal customers.

Read the report
General Brochure
SAP Enterprise Consent and Preference Management

Find out how this cloud platform helps build trust with customers and address data privacy and protection requirements.

Read the report

Support the end-to-end customer journey

Explore the other cloud solutions in the SAP Customer Experience portfolio. 

SAP Customer Experience solutions

See how the SAP Customer Experience solutions bring together customer data, machine learning technology, and microservices to power real-time customer engagements across sales, service, marketing, and commerce.

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