Skip to Content

Customer Data

At a Glance Technical Information Get Started
At a Glance Technical Information Get Started

Grow your business by truly knowing your customers

Deliver value by understanding who your customers are and how they want to engage with our customer data and CIAM solutions.

Build a dynamic customer data foundation

Our customer data management solutions can help you turn unknown visitors into known, loyal customers and deliver trusted, hyper-personalized experiences.

Customer Data Platform Customer Identity and Access Management (CIAM) for B2C Customer Identity and Access Management (CIAM) for B2B Enterprise Consent and Preference Management
Enlarge
Previous

Customer Activity Data and Timelines in SAP Customer Data Platform

Next

SAP Customer Data Platform

Activate rich customer insights to deliver hyper-personalized experiences in real time, while honoring the data’s purpose.

Enlarge
Previous

Site Administration Login Screen in SAP CIAM for B2C

Next

SAP Customer Identity and Access Management for B2C

Identify customers and deliver exceptional digital experiences that adapt to their behaviors seamlessly.

Enlarge
Previous

Dynamic Access Development Server Control in SAP CIAM for B2B

Next

SAP Customer Identity and Access Management for B2B

Optimize B2B value networks by speeding time to market, simplifying identity lifecycle management, and mitigating risks.



Enlarge
Previous

Customer Control Functionality in SAP Enterprise Consent and Preference Management

Next

SAP Enterprise Consent and Preference Management

Build customer trust and protect your business by addressing GDPR, CCPA, and other data privacy regulations.

What are experts and analysts saying about customer data solutions from SAP?

Forrester: SAP is a leader in CIAM solutions

See why SAP is named a CIAM leader in the Forrester Wave™: Customer Identity and Access Management, Q4 2020 report.

KuppingerCole names SAP a CIAM platform leader

Learn why SAP Customer Data Cloud was rated as a leader in the rapidly evolving category of customer identity and access management (CIAM).

Forrester: the Total Economic Impact™ of SAP solutions

See how a composite organization achieves 269% ROI over 3 years with SAP e-commerce and customer data solutions.

Personalize engagements to strengthen relationships

Deliver seamless experiences, build trust, and activate insights for omnichannel
engagement in B2C and B2B relationships.

Enlarge
Previous

Customer Privacy Data Used to Build Trust in SAP Enterprise Consent and Preference Management

Customer Login in SAP Enterprise Consent and Preference Management

Next
  • Boost customer lifetime value with hyper-personalized online and in-store experiences across all touch points
  • Turn anonymous online visitors into known, loyal customers through CIAM solutions
  • Optimize B2B value networks by speeding time to market, simplifying identity lifecycle management, and mitigating risks
  • Build trust while addressing GDPR, CCPA, and other data privacy regulations with enterprise consent and preference management

We chose SAP Customer Data Cloud because it offered the most comprehensive and ideal solution on the market. Especially in order to build on a multi-app platform and use microservices that can be transferred multiple times to different apps and use cases.

 Roberto Fedele, CIO, Valora Group Watch the video

Strengthen customer trust in the era of GDPR, CCPA, and beyond

Meet global data privacy requirements and build customer trust by offering
transparency and personal data control.    

  • Maintain proof of how, when, where, and why you collect and process customer data
  • Implement a holistic solution for managing customer profiles, preferences, and consent
  • Address many of the toughest requirements of consumer data privacy regulations
  • Provide transparency into how you collect and use customers’ personal data

Take a customer-centric approach to global data privacy

Discover the foundations of a global consumer data privacy strategy that can strengthen customer trust and ensure compliance with individual consumer data privacy regulations.    

Address key requirements for GDPR, CCPA, and LGPD

Learn how new data privacy laws are changing the rules when it comes to how businesses can collect and process customer data.

See how BCD Travel provides personalized service and support

Find out how BCD Travel addresses GDPR requirements for customer data management and empowers customers to manage their own experiences.

See how customers are succeeding with SAP Customer Data Cloud

DOTERRA Logo
BCD Travel Logo
Cambridge University Press Logo
Franklin Covey Logo
Maxim Integrated Logo

SAP Customer Data Cloud Resource Center

Customer Stories Videos and Online Events Industry Research and Product Information
Customer Video
Valora

See how Valora delivers personalized customer experiences in its first chain of cashier-free convenience stores with help from SAP Customer Data Cloud. 

Watch the video
Customer Story
News DNA

Learn how valuable customer insights enable News DNA to improve content strategy and attain higher customer retention rates.

Read the customer story
Customer Video
BCD Travel

Learn how BCD Travel is building its third-generation traveler identity
management system for better customer service with SAP Customer Data Cloud.

Watch the video
Customer Video
Maxim Integrated

Find out how this Fortune 500 company and semiconductor market leader improves revenue with a seamless e-commerce experience.

Watch the video
Customer Video
FranklinCovey

See how FranklinCovey scales its business and keeps customer data secure with SAP Customer Data Cloud.

Watch the video
Customer Video
dōTERRA

Discover how doTerra delivers an improved customer experience and grows its business.

Watch the video
Customer Story
DAIMANI

Explore how this multinational company applied the latest cloud technology to support its customers with a single, friction-free marketplace for all services and offers.

Read the customer story
Customer Story
Globus

Find out how SAP Customer Data Cloud helps Globus, one of Germany's most popular multipurpose shopping destinations, improve the customer experience with rewards programs and other services.

Read the customer story
Online Event
Explore the cutting edge of data-driven customer experience

Join experts from SAP, Netconomy, and KuppingerCole to explore why you should consider a customer data platform as a customer experience strategy centerpiece. 

Watch the webinar
Video
Build customer trust through consent-based engagement

See how a holistic consent and preference data management solution can build customer trust and protect against regulatory risk.

Watch the video
Video
Turn anonymous visitors into loyal customers

Find out how SAP CIAM and consent data management solutions can help you build trusted customer relationships.

Watch the video
Video
Explore SAP Enterprise Consent and Preference Management

Build trust with transparency and address global and regional data privacy regulations.

Watch the video
Online Event
Three keys to Maxim Integrated’s digital transformation success

Discover how Maxim Integrated drives world-class digital experiences with first-party data.

Watch the webinar
Online Event
How Milliken puts credibility and simplicity at the core of its B2B e-commerce sites

Learn about the customer experience benefits of centralizing B2B customer data management.

Watch the webinar
Online Event
Data privacy is going mainstream

Join a panel of data privacy and customer experience experts to explore why customer trust is the link between exceptional customer experiences and regulatory compliance with GDPR, CCPA, and beyond.

Watch the webinar
Analyst Report
Exceeding customer expectations with a next-generation customer data platform

See how customer data platforms can activate exceptional customer experiences in this report from 451 Research, part of S&P Global Market Intelligence. 

Read the report
Analyst Report
Forrester: SAP is a leader in CIAM solutions

See why SAP is named a CIAM leader in the Forrester Wave™: Customer Identity and Access Management, Q4 2020 report. 

Read the report
White Paper
Identity exchange marketplace

Learn how you can put customer identity at the center of your CRM systems, CMS, e-commerce, analytics, and other customer engagement technologies.

Read the white paper
Solution in Detail
Better together: SAP Customer Data Cloud and SAP Commerce Cloud

Find out how your business can benefit from integrating SAP Customer Data Cloud with SAP Commerce Cloud.

Read the solution in detail
Solution in Detail
Better together: SAP Customer Data Cloud and SAP Marketing Cloud

Discover the benefits of integrating SAP Customer Data Cloud with SAP Marketing Cloud.

Read the solution in detail
Solution Brief
Building more trusted and valued customer relationships

See how SAP Customer Data Cloud can help your business build better relationships with customers through transparency and trust.

Read the solution brief
Solution Brief
Developing trusted business relationships

Discover how SAP Customer Identity and Access Management for B2B can help you build trusted business-to-business relationships at scale.

Read the solution brief
White Paper
Data privacy goes mainstream: An unexpected opportunity for customer experience

Discover the foundations of a data privacy strategy that can strengthen customer trust.

Read the report
General Brochure
SAP Customer Identity and Access Management for B2C

Consider a single cloud platform solution that can help you turn unknown online visitors into known, loyal customers.

Read the report
General Brochure
SAP Enterprise Consent and Preference Management

Find out how this cloud platform helps build trust with customers and address data privacy and protection requirements.

Read the report

Get started with customer data solutions from SAP

Pictogram showing two levels of a business with different sales teams and functions
  • View how-to videos on using software features and functions
  • Watch webinars and attend expert events for the latest updates, insights, and advice
  • Get information about our releases, service availability, and cloud support

Follow the learning journey for SAP Customer Data Cloud

Find the best training and certification for you and your team using our visual learning guides. Plan your learning journey to get started quickly.

SAP Customer Experience Services

Transform your business faster with services and support from SAP.

SAP Customer Data Cloud portfolio of services

Get an overview of services for SAP Customer Data Cloud solutions and discover how we can help you address key aspects of your project, enforce best practices, and set up your own operations for ongoing success.

Explore the partner ecosystem for SAP Customer Data Cloud

Image of a handshake, representing a successful partnership

Benefit from specialist expertise to guide your SAP Customer Data Cloud project. SAP Customer Experience solution partners provide the service and support you need to meet your enterprise goals.

Support the end-to-end customer journey

Explore the other cloud solutions in the SAP Customer Experience portfolio. 

Image of a bullseye target with four arrows

SAP Customer Experience solutions

See how the SAP Customer Experience solutions bring together customer data, machine learning technology, and microservices to power real-time customer engagements across sales, service, marketing, and commerce.

Back to top