Turn anonymous visitors into loyal customers
Offer seamless engagements, build trust, and deliver personalized digital experiences to businesses, partners, and customers.
Discover the benefits of SAP Customer Identity and Access Management for B2B
Data privacy is going mainstream. Are you ready?
See the top customer data predictions for 2020 and beyond
Gain new and loyal customers by securely identifying and engaging them and delivering relevant experiences with SAP Customer Identity and Access Management solutions for B2C.
Accelerate time to market, simplify identity lifecycle management, and protect against risks with SAP Customer Identity and Access Management solutions for B2B.
Turn data privacy into a market advantage with secure data governance, build trust, and protect your business with SAP Enterprise Consent and Preference Management solutions.
Meet global data privacy requirements and build customer trust by offering
transparency and personal data control.
Discover the foundations of a global consumer data privacy strategy that can strengthen customer trust and ensure compliance with individual consumer data privacy regulations.
Learn how new data privacy laws are changing the rules when it comes to how businesses can collect and process customer data.
Find out how BCD Travel addresses GDPR requirements for customer data management and empowers customers to manage their own experiences.
See why Gigya solutions, now part of SAP Customer Data Cloud, received the highest score in both dimensions of the 2017 Forrester Wave, CIAM, Q2 2017.
Discover why KuppingerCole Analysts rated SAP Customer Data Cloud among the overall leaders for the third straight year in the rapidly evolving category of CIAM.
Read an analyst’s view of how SAP Customer Data Cloud delivers advanced customer data management to fuel better marketing, sales, and services.
Find the best training and certification for you and your team using our visual learning guides. Plan your learning journey to get started quickly.
Transform your business faster with services and support from SAP.
Get an overview of services for SAP Customer Data Cloud solutions and discover how we can help you address key aspects of your project, enforce best practices, and set up your own operations for ongoing success.
Benefit from specialist expertise to guide your SAP Customer Data Cloud project. SAP Customer Experience solution partners provide the service and support you need to meet your enterprise goals.
Learn about the products included in the SAP Customer Data Cloud portfolio.
Identify consumers, business customers, or partners securely across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles with three integrated solutions:
Explore the other cloud solution portfolios in the SAP C/4HANA suite.
See how the SAP C/4HANA suite brings together customer data, machine learning technology, and microservices to power real-time customer engagements across sales, service, marketing, and commerce.
