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Refer a Lead to SAP

Refer Leads to SAP

Would you like to receive up to €25,000* for each prospect you refer to SAP who is successfully converted to a live customer? The SAP PartnerEdge Cloud Choice, referral option can help you transform your network of small and midsize enterprises (SMEs) into a new revenue stream for your business. Simply use our dedicated website and tools to send your SME contacts compelling emails and social posts about SAP's dedicated SME cloud and on premise solutions, and you'll be paid on the deals we close. It's easy and free to join – so you've nothing to lose.

SAP PartnerEdge Cloud Choice, referral option is a win-win proposition for you and the customers that you refer. You win by cementing your position as a trusted advisor to your network of small and midsized enterprises (SMEs), while also earning commission for each referral that SAP closes. The customers you refer win with SAP’s world-class cloud or on premise real-time business management solutions for their growing businesses.

Today, more than 250,000 small and midsized companies trust and run SAP cloud and on premise software solutions for ERP, HR, e-commerce, analytics, travel expense and more to stay on top of their game and thrive in the digital economy. SAP is a leader in the cloud with 110 million subscribers and 41 state-of-the-art data centers around the world.

An Ideal Fit for You

SAP PartnerEdge Cloud Choice, referral option is the ideal fit for IT professionals, business and accounting consultants, marketing agencies and businesses that have strong ties to SMEs. All you do is make a referral generated via email, through your website or social media activities. You don’t have to cold call, do a demo or even talk with a prospect. SAP handles all of that and the invoicing and implementation.

As you look to grow your own business and sphere of influence, teaming up with SAP is an ideal way to make that next step and generate a new income stream that goes straight to your top line. We give you all the right tools and the best thing is there is no cost to join. Now, that’s a winning option!

SAP PartnerEdge Cloud Choice, referral option takes a fresh approach that helps you maximize referral returns with minimal effort, while simultaneously fostering stronger relationships with your network of SME contacts. Unlike other referral programs that resemble nothing more than data-entry exercises – at SAP we understand you want to get paid, but you also value your time and your SME network relations. That's why we've created a program that helps you:

  • Generate Leads While Cementing Your Trusted-Advisor Status. Entering lead information into a system might deliver the occasional result – but it does nothing to help nurture the valuable SME network you've built. That’s why our program focuses on helping you provide your SME contacts with relevant, engaging and insightful information that is designed to trigger an expression of interest in one of SAP’s SME solutions. That way you can align yourself with the power of the SAP brand, provide your SME contacts value-added insights, all the while nurturing and generating leads that you could be paid on.
  • Save Time. We've done all the heavy lifting so you don't have to. Simply login to our secure website for pre-written marketing materials – everything you need to quickly build and run ongoing referral generating campaigns about SAP’s dedicated SME solutions. Copy and paste social media posts and images, or select one of our ready-to-go email campaigns, enter your contacts, and click send – it’s that simple. Everything links back to an SAP-hosted website where your referral customer details are captured and the lead is associated with your account.
  • Track Your Progress. The same secure website provides everything you need to track your progress. The simple dashboard provides insights into your emails, shares, clicks and referral activities. You can also quickly review your revenue and status of commission payments.
  • Maximize Returns. At SAP, we believe a program built on proven marketing best-practices and the latest social media tactics will out-perform the returns you can expect from traditional lead submission referral programs.
  • Predictable Profits. If the contact that you referred to us decides to buy SAP software, you get paid. For SAP cloud solutions, you receive a commission of 10% of the first year of the customer subscription value. For SAP on premise solutions you make a 5% commission of the software license value. A maximum payout of €25,000 per deal applies.

Requirements to Join

A program participant can be a company or individual that has a role working with, communicating to or advising companies in the small and midsize enterprise market.  

  • Participants must have a valid email address, valid tax identification number and valid business company website.
  • To apply, select the appropriate link in the ‘Apply Now’ tab, complete the registration process, and accept the terms and conditions.
  • SAP will review your information and reach out within a few business days. Once approved as a participant, you can begin referring leads to SAP.

Benefits for Members

SAP PartnerEdge Cloud Choice, referral option provides successful applicants with the following benefits:

  • It's free and easy to join.
  • 24x7 access to an online platform with pre-written marketing materials that you can use for referral generating emails, social media, and banners for your website.
  • Your own personalized online dashboard to monitor referral status and track payments.
  • Tap into to SAP’s extensive range of briefing materials, solution videos, and white papers.
  • You focus on referring best-fit solutions, SAP manages the rest.
  • Smart and easy way to generate incremental revenue.
  • SAP has a robust solution portfolio for SME customers in any industry and geography.
  • You can trust SAP to handle your referrals with extreme care and precision.

Apply Now: SAP PartnerEdge Cloud Choice, referral option

To apply please click on one of the links below based on your location and preferred currency:


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