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Take customer relationships to the next level with real-time engagements across multiple touchpoints

Drive profitability and customer loyalty by establishing a 360-degree view of customers and delivering personalized offers at each moment of the decision making process. Listen and interact with your customers in real time with relevant information, and translate individual experiences into satisfying end-to-end customer engagements.
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Contextual Marketing

Customize customer engagements with real-time, omnichannel, and contextual marketing for utilities.

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Smarter Selling and Commerce

Go beyond traditional sales to deliver exceptional experiences anytime, anywhere through smarter selling.

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Customer Service Excellence

Achieve customer service excellence with every service interaction across every channel.

Contextual Marketing

Leverage real-time context to market in the moment. With marketing solutions from SAP, you can consolidate customer information into one view to gain insights into customer interests and motivations. Deliver individualized customer experiences that matter, and react quickly to optimize marketing based on dynamic market conditions.
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SAP S/4HANA and SAP Marketing Cloud in use

SAP S/4HANA

Hybris Marketing Cloud

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SAP S/4HANA Cloud

Become a best-run business with our next generation cloud ERP suite. Designed for in-memory computing, SAP S/4HANA Cloud acts as a digital core, connecting your enterprise with people, business networks, the Internet of Things, Big Data, and more.

SAP Marketing Cloud

Build dynamic customer profiles and deliver personalized experiences in real time, increasing conversion rates and gaining loyalty. Get instant transparency into marketing plan performance to change tack and seize new opportunities.

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Real-Time Customer Insights

Capture dynamic, real-time insights to enrich profiles and make data-driven decisions with marketing analytics.

Marketing with Speed and Agility

React quickly to market opportunities with marketing automation and integrated operations.

In-Moment Customer Experiences

Create in-the-moment customer experiences and individualized marketing across channels.

Smarter Selling and Commerce

Empower your sales teams to engage with customers throughout the buying journey in a more meaningful way. With sales solutions from SAP that support smarter selling, you can give your salespeople the insights they need to accelerate productivity and sales performance, and make quick, informed business decisions in the moment.
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SAP Cloud for Customer and SAP Commerce Cloud

SAP Cloud for Customer

SAP Commerce Cloud

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SAP Cloud for Customer

Bring sales, customer service, and social CRM together to help your team form powerful personal connections that drive customer engagement across all channels. Gain rich, predictive insights to deliver contextual customer experiences.

SAP Commerce Cloud

Consolidate sales, management, and service onto a single platform that's designed for omnichannel commerce to create a seamless and highly personalized customer experience across every channel and touch point – from order to fulfillment.

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Sales and Customer Service for Residential Customers

Optimize customer-facing operations with better insight into activities, budget, and costs.

Sales and Customer Service for Commercial and Industrial Customers

Streamline the entire customer sales process for increased sales and higher customer satisfaction.

Collaborative Sales Force Automation

Enable your sales teams to act faster and sell more effectively with sales force automation.

Sales Performance Management

Empower salespeople to boost revenue and exceed quotas by centralizing sales performance management.

Omnichannel Commerce for Utilities

Transform utilities commodity and non-commodity digital selling with a comprehensive platform.

Customer Service Excellence

Exceed the needs of digitally connected customers with omnichannel customer service excellence. SAP solutions empower field and call center agents to increase productivity and responsiveness to all inquiries. By connecting agents with the right expertise and tools at the right time, you can inspire brand loyalty with every service interaction.
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SAP Cloud for Customer and SAP Customer Relationship Management

SAP Cloud for Customer

SAP Customer Relationship Management

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SAP Cloud for Customer

Bring sales, customer service, and social CRM together to help your team form powerful personal connections that drive customer engagement across all channels. Gain rich, predictive insights to deliver contextual customer experiences.

SAP Customer Relationship Management

Build customer loyalty and win more deals by using the SAP CRM application to engage customers anytime, anywhere, and on any device from a single, end-to-end platform, and stay a step ahead of demand by analyzing data in real time.

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Customer Service and Order Management

Exceed the needs of digitally connected customers with omnichannel service and order management.

Customer Education

Transform customer data and patterns into relevant topics of engagement across multiple touch points.

Omnichannel Customer Service

Deliver a seamless, omnichannel customer service experience to meet customers’ expectations.

Field Service Management

Support field service from every angle with optimized workforce scheduling and mobile apps.

Service Process and Operations

Get real-time views of customer feedback and boost productivity with in-person or mobile collaboration.

See how utilities customers are succeeding with SAP

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200% increase in productivity with SAP Business Warehouse

Find out how CenterPoint Energy provides faster data access by consolidating data from nine systems into a single data warehouse.

50% reduction in time-to-market with SAP solutions

Learn how enviaM and MITGAS tested and consolidated over 1,200 residential energy products to focus on giving customers the best.

Innovating power solutions for 1.7 million lives

Find out how TXU Energy evolved to meet customer needs with tailored offerings that can quickly adapt to market demands.

Looking for more utilities products to meet your business needs?

Get the facts

24%

increase in revenue with an increase in cross-sell rates.

SAP Performance Benchmarking

30%

more qualified leads closed by tracking leads, prospects stages, and status in real time.

SAP Benchmarking

50%

reduction of time-to-market phase.

enviaM and MITGAS case study

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