The Future of Consumer Products - Direct-to-Consumer (Executive Summary)

As commerce expands everywhere and consumers continue to demand convenience and personalization, consumer products companies are accelerating their direct-to-consumer (D2C) strategies to drive growth and stay competitive. They recognize that seizing the D2C opportunity is a critical step on their journey to sustained profitable growth. Consumer products companies and digital native consumer brands competing in today's digital-first landscape are already outperforming those that continue to operate traditionally because they are better at understanding the needs, preferences, and behaviors of their customers, who show increasing levels of digital agility and maturity. Faça o download do documento