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SAP for Sports and Entertainment


SAP for Sports and Entertainment Community

With SAP solutions, sports and entertainment organizations are driving world-class innovation to engage fans like never before, improve player and team performance, and help venues run simply. 

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Digital Transformation of the Sports and Entertainment Industry

Virtual reality, hyperconnectivity, platforms and big data are influencing the way we do business, also for clubs, venues or casinos. By pioneering innovative solutions, SAP enables sports and entertainment organizations to get their competitive edge.

Customer Stories

Learn more about how our customers are succeeding with SAP Sports and Entertainment solutions.

Hot off the Press!

The digital transformation finally reaches the sports and entertainment industry. By engaging with clubs, venues, and entertainment companies, SAP comes more and more into public focus. Stay informed about what’s going on with our hot off the press news!
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