Transform videos and live streams into a shoppable and interactive format

A tool that enables brands to annotate their videos and live streams with shoppable products to create a shoppable video or a live shopping event embedded on their e-commerce. The solution integrates with SAP Commerce Cloud. This solution was incubated and/or funded by SAP.iO, SAP’s strategic business unit that invests in and accelerates startup innovation. A partner that is a member of SAP’s curated startup ecosystem.

Overview

Increase customer engagement

Your customers can instantly discover more about your products and offerings directly from videos and live stream events, increasing customer engagement through an interactive experience.

Create a new sales channel

Enable your customers to shop directly from your videos and live streams, creating a new video based revenue channel. Your customers will be able to click on items tagged within your content which shows them the product details and ability to add these directly to their shopping cart.

Collect customer preference data

Collect new data points for customer preferences based on the products they have shown interest in within your shoppable videos and live shopping events. This data can then be used to enhance customer profiles and retargeting to increase long term conversion.

Details

Solution type

Extensions and Add-ons

Industry

Cross-Industry, Retail, Automotive, Media, Sports and Entertainment

Compatibility

Works with

This product is compatible with or enhances the functionality of these SAP solutions but doesn't require them.

SAP Commerce Cloud

Features

Make videos shoppable

Add shoppable hotspots to any of your existing videos, to create a shoppable video embedded on your e-commerce. A viewer can click on the hotspots to instantly see product details and to shop. There is also a shoppable product carousel alongside the video.

Make videos shoppable
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Build live shopping events

Build live shopping events which combine a live stream video feed, comments, likes and shoppable products. Viewers are able to explore and shop featured items in real time, comment, ask questions and send likes. The live shopping events are available as a fully interactive recording after the event.

Build live shopping events
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Access interactive video analytics data

View detailed interactive video based analytics in the analytics dashboard. The analytics events can also be exported as events into third party tracking platforms.

Access interactive video analytics data
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Plans and pricing

All plans include:

Unlimited projectsCustomised and branded player templateUnlimited usersDedicated account managerInteractive video playlist builder

Customer reviews

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Technical Information

Solution type Extensions and Add-ons
Category Marketing
Industry Cross-Industry, Retail, Automotive, Media, Sports and Entertainment
Works with

SAP Commerce Cloud

Resources

BSH (Bosch) and Smartzer Success Story: Live Commerce

Shoppable video Case Study David Jones : Shoppable Videos

Interactive video Case Study MINI x Smartzer

Smartzer - SAP Commerce Cloud Integration Information