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SAP Customer Activity Repository applications bundle
Power your planning applications and orchestrate omnichannel order management with a real-time view of customer activity.
Orchestrate your omnichannel shopping experience
Gain a unified view of customer activity across channels to improve omnichannel order management and power your planning applications.
Gain real-time inventory visibility based on a 360-degree view of customer purchase history and demand across multiple channels using SAP Customer Activity Repository applications bundle, which provides a powerful forecasting engine.
On-premise or cloud deployment
Demand forecasting that helps optimize shopper experiences
Customer insights to personalize marketing
Real-time inventory visibility and on-shelf availability
Explore the impact of AI on CX across industries
SAP Experts will demonstrate how AI is reshaping CX during our July 8 webcast, “Bridging the CX Gap: Is Your Customer Experience Ready for AI?”.
Key benefits
Increase revenue
Gain actionable business insight on inventory across multiple fulfillment locations, as well as a view of customer transactional history and demand across channels.
Improve customer service
Enable smooth omnichannel commerce to provide accurate inventory and price information, as well as relevant personalized offers at multiple customer touch points.
Reduce inventory and write-offs
Reduce inventory, markdowns, and waste with consistent planning that spans customer-centric assortments to intelligent allocation and product replenishment.
Key features
Assortment planning
- Support flexible process- and information-driven planning across retail formats – tightly integrated with merchandise planning budgets
- Rank products by weighting their ranking against chosen KPIs and business roles to consider real-world requirements and limitations
- Integrate space for assortment and planogram optimization
Allocation management
Promotion management and omnichannel pricing
- Design promotions and offers in line with customer preferences and financial objectives
- Create what-if simulations to predict financial performance and leverage vendor funding to maximize margins from trade funds
- Enable consistent calculation of consumer prices and promotional offers for each basket at any touch point
Pricing
See how customers are succeeding with SAP
Smooth customer experience
Discover how Tchibo, one of Europe's leading chains of coffee retailers and cafés, is ensuring a smooth customer experience by modernizing and digitalizing every customer touchpoint.
32 million product-location combinations forecasted
See how Schwarz IT and Kaufland improved demand and replenishment planning by implementing a self-learning solution with AI.
Technical and security resources
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