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Maximize revenue generation through any channel with AI-powered selling

Provide a richer customer experience by empowering your sales team and partners to offer complex product configurations, optimized pricing, and great-looking proposals. With the SAP CPQ solution, you can offer the right product at the right price and time, and accelerate sales through any channel by seamlessly connecting SAP CPQ to any CRM or ERP platform.

  • Cloud deployment
  • Performance to configure complex quotes instantly
  • Connectivity to sell through any channel on any platform
  • Automated and accelerated quoting with embedded AI

Key Benefits

Increase sales effectiveness

Help sales reps sell through more channels faster by eliminating order errors, generating proposals instantly, and providing customer- and channel-specific pricing.

Enhance operational efficiency

Establish intelligent, integrated sales processes to generate quotes faster, simplify approvals, cut sales cycles, and free staff to focus on sales.

Work smarter

Improve business insights to maximize sales opportunities, increase cross- and up-selling, and optimize pricing, while protecting margins.

Key Features

Configuration optimization

  • Empower sales reps to quickly create branded quotes that are error-free and adhere to company policies
  • Streamline configuration of quotes, regardless of complexity, product dependency, or quote size
  • Generate quotes of 10,000 lines or more in seconds with automated approval and exception workflows

Margin protection and expansion

  • Protect the margin of every opportunity with product, customer, and channel price controls
  • Eliminate rogue discounting with rules-driven eligibility and margin-protecting guardrails
  • Increase deal size by utilizing intelligent up-sell, cross-sell, and pricing recommendations

Seamless connectivity

  • Increase operational efficiency at a lower cost with connected quote-to-fulfillment processes
  • Streamline quotes by leveraging existing variant configuration models and ERP data
  • Engage customers and drive revenue with a unified data model via integration with SAP Sales Cloud, SAP Commerce Cloud, and SAP Service Cloud

Build a business case

SAP named a Leader in 2020 Gartner Magic Quadrant for CPQ

Are you evaluating CPQ solutions? Find out why Gartner again recognized SAP as a Leader in the Magic Quadrant for Configure, Price, and Quote Application Suites.* 

On-Demand webinars

Optimizing customer experiences from quote to cash

Learn how to align your quote-to-cash process to the experience economy and improve customer satisfaction in this Webinar from Forrester and SAP.

Enabling sales to increase win rates with SAP CPQ

Hear why B2B companies are turning to CPQ software to get a competitive edge in an SAP Webinar featuring Forrester.

Pricing and Packaging

Deployed in the cloud, this product is available as software as a service (SaaS) through a monthly subscription, based on the number of users.

SAP CPQ, standard edition

Custom price

Empower sales reps to quickly create complex quotes that maximize revenue and protect margin.


  • Eliminate quote errors and unapproved discounts
  • Create complex customer quotes quickly
  • Increase revenue with up-sell recommendations
  • Protect opportunity margin without manual revisions
Get quote for standard edition
SAP CPQ, professional edition

Custom price

Create complex quotes quickly that maximize revenue by leveraging AI insights and existing variant configuration attributes.


  • Improve deal size with intelligent selling recommendations
  • Increase deal margin by utilizing AI-driven price insights
  • Leverage existing variant configuration models in SAP CPQ
  • Streamline quote-to-provision processes at a lower TCO
Get quote for professional edition

Get Started

Jump-start your implementation and drive ROI by collaborating with industry experts, consultants, and support engineers throughout your journey.


Transform your business quickly and effectively by taking advantage of our holistic service and support plans, expert consulting services, custom application development, proven best practices, and deep industry and technical knowledge.


Help keep your SAP solutions running at peak performance with our IT experts and support services, including long-term plans, embedded teams, remote technology support, self-service portal, and innovation strategies.

Security and compliance

Focus on your business and customer relationships. SAP maintains data center, privacy, and product security standards.


Start your learning journey

Find the best training and certification for you and your team using our visual learning guides. Plan your learning journey for SAP CPQ to get started quickly.

Questions? Get in touch!

Rozpocznij chat Chat offline
Uzyskaj pomoc na bieżąco — rozpocznij chat z przedstawicielem SAP.
Skontaktuj się z nami
Prześlij nam swoje uwagi, opinie i pytania.

*Gartner, Magic Quadrant for Configure, Price and Quote Application Suites. Mark Lewis, Dayna Ford, 28 September 2020

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from SAP SE.

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