Know your customers better than your competition can

Integrate and analyze in-house and external data for in-depth, actionable customer insights.

Innovate to beat the competition, integrate to delight the customer.

Use the power of your entire enterprise to make each customer feel like your only customer.

Customer experience starts at the core of your company with end-to-end enterprise integration
Fast competitive advantages, with easy application integration and customization
Know your customer at every point in the journey: buying, deliver, payment, return, post-sale

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Top 10 ways SAP BTP can enhance the customer experience

Image of the 10 ways SAP BTP can enhance the customer experience

Create a better customer experience with SAP BTP.

Combining the power of SAP Customer Experience Solutions with SAP Business Technology Platform can provide real-time insights and data to optimize every customer interaction with your company.

Bring the entire enterprise to your customer

Create a seamless, unified front to your customers by integrating all departments and processes
Customer delivery, inventory, and return data – all in one place

Empower your organization to conduct analysis

Simplify the user experience when it comes to analysis during planning and execution
Get the right offer, to the right person, at the right time with predictive planning

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Gain competitive advantage through customization

Quickly integrate and enhance business processes, applications, and data across your enterprise
Agility, enhanced: Low-code and no-code app development and automation can simplify tasks and processes
Connect people, data, and workflows to boost customer engagement and retention

Meet our customers

See how global organizations use SAP Customer Experience solutions and SAP Business Technology Platform to delight their clients and prospects.

Integrating the enterprise into a unified face for customers

Find out how Tessco provides next-gen experiences by replacing the siloed structure of its own teams with a collaborative organization.

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Consolidating data on one platform for transactions and analytics

Learn how Ferrara Candy Company is able to better understand its retail customers’ needs, achieve rapid insight to action, and integrate new acquisitions faster.

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Embracing data insights to grow fan engagement

Learn how integrating fan sentiment with sales & marketing data empowers teams to analyze and visualize customer patterns to improve engagement.

Read the customer story

Explore use cases on how SAP BTP can help support your customer experience needs

View business use cases that showcase the business value and outcomes managers and teams can achieve with SAP BTP, along with technical use cases that provide IT and development teams with the guidance and information needed to implement our use cases.

Create simple connected digital experiences with API based integration

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Technical Use Case

Empower store associates to personalize the customer experience and increase sales

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Technical Use Case

Forecast consumer market share with SAP HANA Cloud and SAP Analytics Cloud

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Technical Use Case

Boost retail business with a 360-degree demand analysis

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Technical Use Case

Create a technical foundation to innovate custom sales applications

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Technical Use Case

Automate account address verification for sales and service processes

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Technical Use Case

Get started with SAP BTP, Kyma runtime

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Ready to see what you can do with SAP Business Technology Platform?

Discover partner content and apps for customer experience

Find out how our trusted partners can help you meet your organizational and business needs quickly and efficiently with content and solutions built on SAP BTP.