Event Overview

What are the current business transformation trends in Central & Eastern Europe? What are the key triggers, as well as the major challenges and concerns that companies face while considering moving to the cloud? Why is it worth migrating to the cloud and automating various business operations at the same time?

To find answers to these questions, Kantar, on behalf of SAP, surveyed 1500 IT and business decision-makers representing seven major countries in Central and Eastern Europe. During the session with SAP executives we will reflect on the research results - how they define the current market situation and forecast the future. We will discuss the differences between countries, industries, and business areas, as well as which of them show the highest need and willingness for the transformation. We will also debate how to address these needs and finally how SAP can support businesses on their journey to become intelligent enterprises.