FC Bayern: Uniting with fans to be an inspiring, successful, and sustainable football and basketball club
Read how FC Bayern enabled the product master expert to create sale-set combinations of existing and new article variants, monitor combinations with status details, reprocess incorrect combinations, and update pricing with SAP solutions. Pobierz dokument1INTERNAL – SAP Only (delete if public)
FC Bayern: Uniting with fans to be an
inspiring, successful, and sustainable
football and basketball club
FC Bayern belongs among the top clubs in worldwide football and European basketball.
The club constantly strives to improve itself and set high standards for the future.
The customized player jersey is FC Bayern's flagship product in its merchandising lineup.
Player jerseys can be printed with numerous combinations of names, numbers, and
badges. The product master expert wanted to create multidimensional sales sets with
the jerseys and player details, which required mass transactions. FC Bayern sought an IT
solution that would be highly integrated, cloud-ready, scalable, extendable, and
supportive of continuous innovation.
Picture Credit | FC Bayern, Munich, Germany. Used with permission.
FC Bayern: Uniting with fans to be an
inspiring, successful, and sustainable
football and basketball club
FC Bayern belongs among the top clubs in worldwide football and European basketball.
The club constantly strives to improve itself and set high standards for the future.
The customized player jersey is FC Bayern's flagship product in its merchandising lineup.
Player jerseys can be printed with numerous combinations of names, numbers, and
badges. The product master expert wanted to create multidimensional sales sets with
the jerseys and player details, which required mass transactions. FC Bayern sought an IT
solution that would be highly integrated, cloud-ready, scalable, extendable, and
supportive of continuous innovation.
Picture Credit | FC Bayern, Munich, Germany. Used with permission.
2INTERNAL – SAP Only (delete if public)
“By embracing SAP BTP capabilities, we transformed our
jersey management from a chaotic bottleneck to a
streamlined, self-sufficient engine. This shift not only
empowered our merchandising team but also unlocked
significant time and resource savings, paving the way for a
scalable and future-ready solution.”
Stefan Fazis, Head of Supply Chain, FC Bayern
FC Bayern
Munich, Germany
www.fcbayern.com
Industry
Media, sports, and
entertainment
Employees
>1,000
Revenue
€952 million
Products and services
German football and
basketball club with
international players
Featured solutions
SAP S/4HANA, SAP BTP,
SAP HANA Cloud, and
SAP Services and
Support
10,000
Sales sets generated in
three months
90%
Time saving compared
to manual effort
Before: Challenges and opportunities
• Complex and error-prone process to manually manage jersey data, with over 40 jerseys per season
• Extra time and resources needed when adding new players mid-season
Why SAP
• SAP S/4HANA and solution extensions on SAP Business Technology Platform (SAP BTP), enabling the
product master expert to produce multidimensional sales sets
• SAP Business Application Studio, the standard edition of SAP Build Work Zone, SAP Authorization and
Trust Management service, the Cloud Foundry runtime for SAP BTP, and SAP HTML5 Application
Repository service for SAP BTP to create a technical foundation and scalability
• SAP HANA Cloud and SAP HANA Infrastructure Services databases to manage data storage in the cloud
• SAP Services and Support for custom-specific cloud service development on SAP BTP
After: Value-driven results
• Self-sufficient management, empowering the merchandising team to manage jerseys without IT input
• Resource optimization, streamlining personnel from four to just one
• Unified sales approach with consistent sales handling and revenue tracking across all channels
• Efficient processing, reducing jersey preparation time from over 10 hours to only two hours
• Clean core integration, using side-by-side development with the latest SAP BTP technology
• Scalable future-ready solution that supports unlimited components and configurations
Delivering extensive customization and continuous innovation with
a cloud-ready, extendable IT solution for jersey sales
94621enUS (25/01) © 2025 SAP SE or an SAP affiliate company. sap.com/terms-of-use
“By embracing SAP BTP capabilities, we transformed our
jersey management from a chaotic bottleneck to a
streamlined, self-sufficient engine. This shift not only
empowered our merchandising team but also unlocked
significant time and resource savings, paving the way for a
scalable and future-ready solution.”
Stefan Fazis, Head of Supply Chain, FC Bayern
FC Bayern
Munich, Germany
www.fcbayern.com
Industry
Media, sports, and
entertainment
Employees
>1,000
Revenue
€952 million
Products and services
German football and
basketball club with
international players
Featured solutions
SAP S/4HANA, SAP BTP,
SAP HANA Cloud, and
SAP Services and
Support
10,000
Sales sets generated in
three months
90%
Time saving compared
to manual effort
Before: Challenges and opportunities
• Complex and error-prone process to manually manage jersey data, with over 40 jerseys per season
• Extra time and resources needed when adding new players mid-season
Why SAP
• SAP S/4HANA and solution extensions on SAP Business Technology Platform (SAP BTP), enabling the
product master expert to produce multidimensional sales sets
• SAP Business Application Studio, the standard edition of SAP Build Work Zone, SAP Authorization and
Trust Management service, the Cloud Foundry runtime for SAP BTP, and SAP HTML5 Application
Repository service for SAP BTP to create a technical foundation and scalability
• SAP HANA Cloud and SAP HANA Infrastructure Services databases to manage data storage in the cloud
• SAP Services and Support for custom-specific cloud service development on SAP BTP
After: Value-driven results
• Self-sufficient management, empowering the merchandising team to manage jerseys without IT input
• Resource optimization, streamlining personnel from four to just one
• Unified sales approach with consistent sales handling and revenue tracking across all channels
• Efficient processing, reducing jersey preparation time from over 10 hours to only two hours
• Clean core integration, using side-by-side development with the latest SAP BTP technology
• Scalable future-ready solution that supports unlimited components and configurations
Delivering extensive customization and continuous innovation with
a cloud-ready, extendable IT solution for jersey sales
94621enUS (25/01) © 2025 SAP SE or an SAP affiliate company. sap.com/terms-of-use