FC Bayern: Moving forward with a strong digital core that supports current and future goals
Find out how FC Bayern is enabling growth and innovation with SAP S/4HANA Retail while protecting their existing ERP investment. Pobierz dokumentINTERNAL – SAP Only (delete if public)
FC Bayern: Moving forward with a
strong digital core that supports
current and future goals
FC Bayern is Germany’s most successful football club and one of the world’s most
accomplished professional sports organizations. A fan favorite at home and abroad, the
club has won numerous honors, including the UEFA Champions League, the FIFA Club
World Cup, and a record-breaking 33 German Bundesliga championships.
For FC Bayern, successful management of the club’s business operations is as important
as the team’s performance on the pitch. To achieve this, the football club sought a new
ERP solution to enable greater efficiency. It needed a future-oriented digital core to help
it scale more easily, streamline operations, and continue to perform at the highest level in
all aspects of its business.
Picture Credit | FC Bayern, Munich, Germany. Used with permission.
FC Bayern: Moving forward with a
strong digital core that supports
current and future goals
FC Bayern is Germany’s most successful football club and one of the world’s most
accomplished professional sports organizations. A fan favorite at home and abroad, the
club has won numerous honors, including the UEFA Champions League, the FIFA Club
World Cup, and a record-breaking 33 German Bundesliga championships.
For FC Bayern, successful management of the club’s business operations is as important
as the team’s performance on the pitch. To achieve this, the football club sought a new
ERP solution to enable greater efficiency. It needed a future-oriented digital core to help
it scale more easily, streamline operations, and continue to perform at the highest level in
all aspects of its business.
Picture Credit | FC Bayern, Munich, Germany. Used with permission.
INTERNAL – SAP Only (delete if public)
“With our move to SAP S/4HANA, we have continued our
digital transformation journey by implementing a modern
ERP system to help our club manage its business more
efficiently than ever before.”
Michael Fichtner, CIO, FC Bayern
FC Bayern
Munich, Germany
www.fcbayern.com
Industry
Media, sports, and
entertainment
Employees
>1,000
Revenue
€850 million
Products and Services
Professional sports club
Featured solutions and services
SAP S/4HANA Retail, SAP BTP, and
SAP Services and Support
9.5 million
Fan and member data
records managed in
SAP S/4HANA Retail
>25,000
Product master data
records managed in
SAP S/4HANA Retail
Before: Challenges and opportunities
• Transform digitally to be future ready
• Upgrade the existing instance of SAP ERP Central Component
• Fulfill high fan expectations such as prompt delivery times for ordered merchandise
Why SAP
• SAP S/4HANA Retail solution, enabling growth and innovation while protecting legacy ERP investment
• SAP Business Technology Platform (SAP BTP), facilitating a clean core on SAP S/4HANA through side-
by-side extensibility
• SAP Services and Support, offering robust guidance that helped eliminate downtime during migration
After: Value-driven results
• Smoothly deployed diverse capabilities of SAP S/4HANA, including business partner management,
merchandising fulfillment, financial accounting, and controlling
• Simplified merchandising processes using services on SAP BTP, enabling creation of more than 7,000
sales sets for personalized items such as different player-jersey variations
• Reduced IT costs and improved operational efficiency with a simplified IT landscape
• Enhanced user satisfaction with the SAP Fiori user experience, including through mobile app–based
store inventory management and automatic store item replenishment
Accelerating business processes and decision-making with
SAP S/4HANA Retail
94139enUS (24/10) © 2024 SAP SE or an SAP affiliate company. sap.com/terms-of-use
“With our move to SAP S/4HANA, we have continued our
digital transformation journey by implementing a modern
ERP system to help our club manage its business more
efficiently than ever before.”
Michael Fichtner, CIO, FC Bayern
FC Bayern
Munich, Germany
www.fcbayern.com
Industry
Media, sports, and
entertainment
Employees
>1,000
Revenue
€850 million
Products and Services
Professional sports club
Featured solutions and services
SAP S/4HANA Retail, SAP BTP, and
SAP Services and Support
9.5 million
Fan and member data
records managed in
SAP S/4HANA Retail
>25,000
Product master data
records managed in
SAP S/4HANA Retail
Before: Challenges and opportunities
• Transform digitally to be future ready
• Upgrade the existing instance of SAP ERP Central Component
• Fulfill high fan expectations such as prompt delivery times for ordered merchandise
Why SAP
• SAP S/4HANA Retail solution, enabling growth and innovation while protecting legacy ERP investment
• SAP Business Technology Platform (SAP BTP), facilitating a clean core on SAP S/4HANA through side-
by-side extensibility
• SAP Services and Support, offering robust guidance that helped eliminate downtime during migration
After: Value-driven results
• Smoothly deployed diverse capabilities of SAP S/4HANA, including business partner management,
merchandising fulfillment, financial accounting, and controlling
• Simplified merchandising processes using services on SAP BTP, enabling creation of more than 7,000
sales sets for personalized items such as different player-jersey variations
• Reduced IT costs and improved operational efficiency with a simplified IT landscape
• Enhanced user satisfaction with the SAP Fiori user experience, including through mobile app–based
store inventory management and automatic store item replenishment
Accelerating business processes and decision-making with
SAP S/4HANA Retail
94139enUS (24/10) © 2024 SAP SE or an SAP affiliate company. sap.com/terms-of-use