FC Bayern: Creating a smooth and innovative checkout experience for every fan
Find out how FC Bayern upgraded its point-of-sale systems to provide greater transparency into merchandising and catering sales and enable mobile ordering to enhance fan experiences. Pobierz dokument1INTERNAL – SAP Only (delete if public)
FC Bayern: Creating a smooth and
innovative checkout experience for
every fan
The home base of FC Bayern, Germany’s most successful football club and one of the
most successful professional sports clubs in the world, is the Allianz Arena in Munich. An
average crowd of 75,000 football fans attend each home match.
Keeping that crowd supplied with food, drinks and merchandise requires a fail-safe and
efficient checkout process that accepts different local payment methods and can handle
more than 16,000 transactions made during halftime. That is why FC Bayern
implemented a future-ready and frictionless payment journey, making lengthy waiting
times a thing of the past as fans benefit from speedy cashless order-to-pay touchscreens
and mobile order capabilities.
Picture Credit | FC Bayern, Munich, Germany. Used with permission.
FC Bayern: Creating a smooth and
innovative checkout experience for
every fan
The home base of FC Bayern, Germany’s most successful football club and one of the
most successful professional sports clubs in the world, is the Allianz Arena in Munich. An
average crowd of 75,000 football fans attend each home match.
Keeping that crowd supplied with food, drinks and merchandise requires a fail-safe and
efficient checkout process that accepts different local payment methods and can handle
more than 16,000 transactions made during halftime. That is why FC Bayern
implemented a future-ready and frictionless payment journey, making lengthy waiting
times a thing of the past as fans benefit from speedy cashless order-to-pay touchscreens
and mobile order capabilities.
Picture Credit | FC Bayern, Munich, Germany. Used with permission.
2INTERNAL – SAP Only (delete if public)
“Successful cooperation with SAP Customer Checkout
and Adyen has already significantly strengthened our
POS activities and payment processing on the 400 POS
terminals. In addition to the ease of implementation, we
also appreciate the speed, reliability and variety of
payment methods on offer.”
Michael Fichtner, CIO, FC Bayern
FC Bayern
Munich, Germany
www.fcbayern.com
Industry
Sports and entertainment
Employees
>1,000
Products and services
Football club
Featured solutions
SAP Customer Checkout
and SAP S/4HANA
~50,000
Match-day transactions
processed in Allianz
Arena
2 seconds
Improvement in POS
transaction speed due
to direct payments
integration
Before: Challenges and opportunities
• Point-of-sale (POS) system upgrade needed to handle more than 16,000 transactions during halftime
• Elevation of the fan experience through mobile ordering and pickup at fast lanes or seat delivery
• One payment experience with a unified interface needed across in-store and online channels
Why SAP
• Future-ready and user-friendly POS solution offered by the SAP Customer Checkout application
• Tight integration of SAP Customer Checkout with SAP S/4HANA
• Simplified integration through Adyen NV’s plug-in for SAP Customer Checkout, uniformly consolidating
data from in-store and online transactions on a single platform
• Swift and secure payment methods across borders using Adyen’s plug-in
After: Value-driven results
• Enabled mobile ordering, allowing fans to order food and beverages directly from their seat and pick
up their order at their desired time, leading to reduced waiting time at kiosk queues
• Branded the sales user interface in line with the football club’s strict brand requirements
• Gained greater transparency with all payment processes consolidated onto a single platform
Enabling swift and reliable payment experiences at catering kiosks
and merchandising stores with SAP Customer Checkout and Adyen
91306enUS (24/01) © 2024 SAP SE or an SAP affiliate company. sap.com/terms-of-use
“Successful cooperation with SAP Customer Checkout
and Adyen has already significantly strengthened our
POS activities and payment processing on the 400 POS
terminals. In addition to the ease of implementation, we
also appreciate the speed, reliability and variety of
payment methods on offer.”
Michael Fichtner, CIO, FC Bayern
FC Bayern
Munich, Germany
www.fcbayern.com
Industry
Sports and entertainment
Employees
>1,000
Products and services
Football club
Featured solutions
SAP Customer Checkout
and SAP S/4HANA
~50,000
Match-day transactions
processed in Allianz
Arena
2 seconds
Improvement in POS
transaction speed due
to direct payments
integration
Before: Challenges and opportunities
• Point-of-sale (POS) system upgrade needed to handle more than 16,000 transactions during halftime
• Elevation of the fan experience through mobile ordering and pickup at fast lanes or seat delivery
• One payment experience with a unified interface needed across in-store and online channels
Why SAP
• Future-ready and user-friendly POS solution offered by the SAP Customer Checkout application
• Tight integration of SAP Customer Checkout with SAP S/4HANA
• Simplified integration through Adyen NV’s plug-in for SAP Customer Checkout, uniformly consolidating
data from in-store and online transactions on a single platform
• Swift and secure payment methods across borders using Adyen’s plug-in
After: Value-driven results
• Enabled mobile ordering, allowing fans to order food and beverages directly from their seat and pick
up their order at their desired time, leading to reduced waiting time at kiosk queues
• Branded the sales user interface in line with the football club’s strict brand requirements
• Gained greater transparency with all payment processes consolidated onto a single platform
Enabling swift and reliable payment experiences at catering kiosks
and merchandising stores with SAP Customer Checkout and Adyen
91306enUS (24/01) © 2024 SAP SE or an SAP affiliate company. sap.com/terms-of-use