SAP Social Media Cloud Solutions

Effectively listen to and engage with your customers – with our social media management solutions

Cut through social media "noise" to truly understand net sentiment and better connect with consumers. Our social media management cloud solutions can help you effectively use your social media channels to deliver a positive user experience – while protecting and enhancing your brand image.

  • Listen to what your customers are saying about your product, services, and brand
  • Understand who your customers are and the context for their comments
  • Better engage with your customers through your social media channels
  • Collaborate internally about any issues or comments that require escalation
  • Integrate customer feedback into your product development process
  • Analyze the results of your social media interactions and track trends
Employees reviewing social media sentiment
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Learn More About Your Customers

Convert data into insights – to understand who your customers are, what they want to buy, and how they want to do business with you. Combine key organizational data with external data sources to understand the “voice of your customers” – so they can be effectively targeted, engaged, and converted.

Employee discussing SAP social media solutions

Complex World of Engagement

Hear Jonathan Becher, Chief Marketing Officer at SAP, and Brian Solis, Principal at Altimeter Group, discuss the challenges and best practices of how to manage a variety of social engagement models, internally and externally, for a large multi-national organization.

Consumer shopping

Sentiment Wars: Black Friday vs Cyber Monday

Learn in this infographic from Chain Store Age how SAP used Social Media Analytics to track and analyze consumer sentiment during Black Friday and Cyber Monday. Who shops when? And is Cyber Monday even a relevant term anymore? Understand what the NEW holiday shopping model means to the retail business.

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