Bloomberg: Why banks are betting on Big Data and real-time customer analytics

According to a recent Bloomberg Businessweek survey, winning new business and satisfying customers are top agenda items in banking boardrooms worldwide. For 70% of executives, this means customer centricity is key. Read this report to discover how top banks are leveraging Big Data and real-time analytics to become more customer centric – and gain a better understanding of customer profitability along the way.

 

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How Marketers Use Analytics to Drive Revenue

How are best-in-class marketing organizations preventing data-rich but insight-poor situations? With powerful analytic applications. Read this information-packed Aberdeen report to learn how to grow revenue with insight into prior marketing campaigns, current customer activities, and more.

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The Link Between Data & Good Governance

Improving access to and use of government data to support good governance is becoming increasingly important. But supplying data more freely and in more formats isn’t enough. Explore a new approach to analyzing and modeling open data initiatives based on two key ideas: context and dynamics.

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Customer Stratification in Wholesale

Many best-in-class companies categorize customers according to factors such as revenue, loyalty, and cost-to-serve. Learn why this practice of “customer stratification” – still unexplored by most wholesale distributors – is crucial to building sustainable, profitable customer relationships.