Unlike many vendor programs, SAP PartnerEdge offers engagement models that fit the way you work and engage with customers – and you’re not limited to one approach. You may wish to adopt our sales engagement model at first and expand the partnership to include build, service, or run models as your business grows. Our standardized fees, consistent benefits, harmonized discounts, and simplified contracts reduce administration and ensure the program grows along with your business and ambitions.
Program Benefits
The SAP PartnerEdge program is designed to deliver maximum returns for your business. Apply today to start realizing the full benefits of the program.
The Cloud Choice
The profit option for the SAP PartnerEdge Cloud Choice program helps partners establish a successful cloud practice with lower liabilities and risks.
While SAP continues to offer on-premise solutions, the new reality is that over 90% of businesses are using cloud technology in a public, private, or hybrid environment, providing a rapidly growing opportunity for your business. With a traditional resell model, the partner manages virtually every aspect of the transaction. However, with the profit option for SAP PartnerEdge Cloud Choice, SAP minimizes your risk by taking on contracting, invoicing, and payment collection while providing a predictable revenue stream that goes right towards your bottom line.
Predictable profits
We remove the guess work by giving you generous payments over the life of the contract, including renewals. You will receive 20% payback* on the annual contract value for net new deals and upsells and 15% on renewals to customers in the SME market.
Reduced risk
Eliminate street discount risk and partner liability concerns and exposure because the customer’s service level agreement is with SAP. You will also be awarded Value Points for all deals – which counts towards your level and depth of benefits in the SAP PartnerEdge program.
Owning the customer lifecycle
You remain responsible for implementation and end-to-end account and opportunity management during the customer lifecycle. Your customer signs an SAP contract for the subscription and we invoice the customer annually. You get paid after the customer pays SAP.
Flexible customer billing options
In addition to the annual billing, you can offer your customer a quarterly billing option if that approach works better for them. After all, cloud is all about choice!
My Partner Rewards app
Our My Partner Rewards app provides you with up-to-date visibility on the status of your payments with an easy-to-use interface and functionality for exporting payment data for reconciliation.
Solution Innovation
Our business solution portfolio is comprehensive but customers still have unique business requirements that represent gaps that need to be filled.
Adding your own intellectual property (IP) is one of the largest opportunities facing partners today. Regardless of partner type, many customers’ cloud solutions benefit from extended functionality that can only be provided through deep expertise in a given industry or line of business. By adding your IP to SAP solutions, you can create faster time-to-value for customers and help them realize greater ROI on their solution investment.
Co-innovation with SAP
Co-innovation with SAP is just one of the services offered by our Partner Innovation Lifecycle Services team. Simply put, it’s a comprehensive program of guided services that are designed to help you productize and take your idea to market. You can walk in with an idea and walk out with a fully-certified and market-ready solution.
Packaged solutions
You can build integrated solutions that combine SAP market-leading software and innovations with industry or line-of-business expertise, specialized services, customizations, configurations, or applications. Built, sold, and supported by SAP partners, these solutions offer rapid time-to-value, low risk, and high predictability.
Our mission is to help customers solve complex problems through innovation. The days of a closed SAP are long behind us and our open application programming interfaces (APIs) allow partners to innovate and extend SAP solutions and technology platforms to help customers realize an intelligent enterprise. In turn, this helps customers do more with less, empower employees through process automation, and delivers a best-in-class customer experience by enabling a proactive approach to customer service. SAP’s partners are uniquely positioned to help customers achieve game-changing results, and this type of diversification can only help you achieve stronger growth.
Exclusive Access to Test, Demo, and Development Licensing Services
Gain access to SAP Cloud services and on-premise solutions to develop, test, and demonstrate SAP software.
Complementary to your partnership agreement, you can receive exclusive licensing agreements for ordering either development or test and demonstration licenses for SAP Cloud or On-premise solutions.
Get Recognized as an Expert
Stand out among competitors and send a clear and confident message to customers and prospects with an SAP Recognized Expertise designation.
SAP Recognized Expertise designations describe a specialization and depth of expertise in an industry, an SAP solution, or both. To attain a designation, you’ll need to meet specific employee training and certification standards, and demonstrate customer success. Along with other benefits, using the logo for SAP Recognized Expertise can differentiate your business from the competition, demonstrate a high level of competence, and instill confidence in your prospects and customers.
Benefits of the designation
An SAP Recognized Expertise designation shows your customers not only your level of expertise, but also demonstrates that you have successfully worked with other companies to deliver value in a particular industry or solution area.
Become a recognized expert
To gain the SAP Recognized Expertise designation, your company must clearly demonstrate and meet specific requirements across delivery capability, product competency, and business performance.
Delivery capability
To meet our delivery capability criteria, you must meet or exceed a certain number of customer references or validated projects related to a specific solution or industry.
Product competency
We require that companies achieving SAP Recognized Expertise designation have a number of certified consultants for a specific solution or industry competence. Consultants must have a qualification from our eligible certifications list.
Business performance
You will be asked to provide detailed business development information specific to each expertise. Information required includes go-to-market planning and evidence of successful execution of jointly-defined plans.
Continual monitoring
If you are successful, your SAP Recognized Expertise designation will be valid for one year. We will extend the designation following biannual checks to make sure that all requirements continue to be met.
Support Delivery Options
Providing ongoing support for an on-premise solution is a critical part of the customer lifecycle, and a healthy addition to your bottom line.
At SAP, we let you decide whether to resell SAP Enterprise Support services or gain Partner Center of Expertise certification to deliver support directly to the customer yourself. Whatever option you choose, the outcome for the customer will always be the same: high-quality support for their solution.
Deliver support yourself
Providing support to customers directly offers a recurring revenue stream, helps strengthen customer relationships, and often presents ideal situations to sell additional licenses and consulting services. However, it requires a significant investment on your part.
To be eligible, you must first gain Partner Center of Expertise certification. This takes up to nine months and requires up-front investment in staff, infrastructure, and training before you can sell any maintenance services. You’ll also need a dedicated support hotline, a professional incident management system, support staff with relevant product certifications, and documented processes for customer onboarding, quality, and escalation measurement.
Resell support services from SAP
Reselling SAP Enterprise Support gives your customers the high service levels they demand. In addition, you’ll reap the rewards of an additional revenue stream without the time and resource investment required to become certified to deliver support direct to the customer yourself.
SAP Enterprise Support provides proactive support services to help customers take full advantage of integrated SAP and non-SAP solutions, while minimizing risk, accelerating innovation, and addressing application lifecycle management. SAP Enterprise Support helps identify risks before they become issues, provides 24x7 expert support, and includes clear service level agreements, significantly increasing the availability of applications supporting business processes.
* Please note that the 20% payback applies to all eligible products on the indirect price list except for services such as SAP HANA Enterprise Cloud, which attracts 10% for net new deals and upsells, and 7.5% for renewals.