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Create seamless experiences to engage omnichannel customers

Bring marketing, customer relationship management (CRM), sales, e-commerce, and customer service systems together.
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Marketing

Gain deeper customer insights to deliver personalised and relevant experiences across all channels throughout the entire customer journey. A single, unified platform can help you centralise marketing data and activities, segment lists, personalise offers, and deploy cost-effective marketing campaigns.

Sales

Engage customers throughout the buying journey in a more meaningful way. Give your sales teams the insights they need to accelerate productivity and sales performance for your small or midsize business. Harness in-the-moment information so you can have relevant conversations and interactions with your customers.

Service

Provide personalised, high-value customer service before, during, and after a purchase. Connect customer service agents with the right expertise and tools at the right time, and deliver the great service your customers expect through self-service sites, call centres, or field service.

Commerce

Give a consistent customer experience across all your channels – from e-commerce through mobile, chat, and social platforms to contact centres and in store. Support data-driven customisation, cost-effective order management and fulfilment, and real-time inventory management for your growing business.

Customer Data

Provide secure digital experiences that put consumers in control of their preferences and personal data – to boost customer retention, brand loyalty, and lifetime value. Create trust with transparency and facilitate compliance with data protection laws. 

Solve your specific customer engagement and commerce needs

Get an in-depth understanding of what matters to each customer, using intelligence to deliver best-in-class experiences.
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Get closer to your customers

Find out how to attract new customers without losing the loyalty of those who have been with you from the start – with products and solutions from SAP.

Offer contextual experiences to your customers

Engage users throughout their customer journey and deliver the same experience across time and channels, giving your customers consistent, rich, and personalised content.

Build your business with customer loyalty

Grow your midsize business with a cloud-based commerce solution that allows customers and prospects to interact, engage, and transact with you anytime and anywhere.

Gain deeper customer insights so you can deliver personalised and relevant experiences across all channels throughout the entire customer journey.

SAP Sales Cloud, starter edition

Bring together sales, service, and marketing to give your small business or midsize company a complete customer engagement solution. SAP Sales Cloud, starter edition can help you get up and running in minutes, and start making every sales and service engagement a personal connection.  

Sales

Engage customers throughout the buying journey in a more meaningful way and access in-the-moment information and insights to accelerate sales.

Service

Connect agents with the right expertise and tools to deliver the great service your customers expect through self-service sites, call centres, and field service.

SAP Service Cloud

Stay a step ahead of customer expectations, from the initial service contact all the way through billing. Offer multiple service channels, access complete and contextual customer information, and gain real-time insight into call centre and field service performance.

SAP Jam Communities

Create an online community where your customers can find the information they need at every stage of the purchasing process, and that enables you to resolve service requests quickly and effectively.

Commerce

Provide consistent customer experiences and support data-driven customisation, cost-effective order management, and real-time inventory management.

Trust our worldwide partner network to deliver a solution that suits your SME needs

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Find an SAP partner

SAP partners help you buy, build, implement, service, and support the SAP solution that best fits your unique needs. Find a trusted professional to work with today. 

Get SAP-qualified partner-packaged solutions

Built, sold, and supported by an SAP partner, these integrated solutions leverage SAP market-leading software and innovations and the SAP partner’s intellectual property.

Support digitalization for a superior experience

Communities and Events

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