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SAP Customer Data Platform

Activate rich customer insights to deliver hyper-personalised experiences in real time, while maintaining the data’s purpose.

Deliver exceptional cross-channel customer experiences with customer data platforms
Discover how SAP Customer Data Platform helps drive real-time engagements

Unlock omnichannel customer engagement

Unify all customer data sources, respect data privacy, and activate rich insights in real time to exceed customer expectations across all types of customer engagements.

Elevate customer experiences across marketing, commerce, sales, and service. SAP Customer Data Platform bridges online and offline data to help you understand your customers and deliver relevant, trusted, and personalised engagements.

  • Cloud deployment
  • Unification of anonymous and known first-, second-, and third-party data
  • Respect for customer data privacy by maintaining the purpose of customer data
  • Real-time access to customer insights to deliver hyper-personalised experiences

Key Benefits

Increase revenue

Uncover hidden business opportunities by unifying all customer data, and improve omnichannel engagement by gaining confidence in your customer profiles.

Build trust and reduce compliance risk

Understand how customers want to engage with your company, while reducing compliance risks, through an enterprise data privacy and governance foundation.

Boost customer acquisition, retention, and loyalty

Activate the right customer data, based on its purpose, and deliver it to the right engagement systems in real time for hyper-personalised engagements.

Key Features

Holistic views of your customer

  • Unify customer data around a foundational identity, while understanding which business unit owns the customer relationship
  • Connect back-office data to the front office with the SAP Cloud Platform Master Data Integration service
  • Process high volumes of customer data in real time and make it available to other applications

Enterprise data privacy and governance foundation

  • Respect data privacy by combining customers’ identity and purpose data
  • Orchestrate customer data with engagement systems based on data privacy permissions
  • Address data privacy and governance requirements for all your brands and regions

Dynamic data activation

  • Define unique profile views for marketing use cases and operational use cases
  • Calculate attributes for segmentation, audience management, and real-time decision-making on an ongoing basis
  • Push customer data, based on purpose, to the right engagement systems in real time

What are analysts saying about customer data platform solutions?

Exceed customer expectations with a next-generation CDP solution

See how customer data platforms can activate exceptional cross-channel customer experiences in this report from 451 Research, part of S&P Global Market Intelligence.

Technical Information

This product is deployed in the cloud, and system and software requirements vary by specific customer scenarios.

Installation and setup

Follow the setup instructions so you can start running your SAP software quickly and confidently.

Configuration

Optimise configuration of the SAP Customer Data Platform with our comprehensive configuration guide.

Integration

Find out how you can seamlessly integrate the SAP Customer Data Platform with your existing IT landscape.

Pricing and Packaging

Deployed in the cloud, this product is available as software as a service (SaaS) through an annual subscription, based on the number of contacts.

SAP Customer Data Platform

Price upon request

Unify your customer data sources, respect data privacy, and activate hyperpersonalised customer experiences in real time.

  • Comprehensive, unified customer profiles
  • An enterprise data privacy and governance foundation
  • Real-time customer insights
Request a quote
SAP Customer Data Platform

Unify your customer data sources, respect data privacy, and activate hyperpersonalised customer experiences in real time.

  • Comprehensive, unified customer profiles
  • An enterprise data privacy and governance foundation
  • Real-time customer insights

Get Started

Jump-start your implementation and drive ROI by collaborating with industry experts, consultants, and support engineers throughout your journey.

Services

Transform your business quickly and effectively by taking advantage of our holistic service and support plans, expert consulting services, custom application development, proven best practices, and deep industry and technical knowledge.

Support

Get the support you need to keep your SAP solutions running at peak performance with our IT experts and support services, including long-term plans, embedded teams, remote technology support, self-service portal, and innovation strategies.

Security and Compliance

Focus on your business and customer relationships, while knowing that your data is safe and reliable. With a proactive, predictive approach, SAP helps ensure compliance and data security in the cloud and within an on-premise data centre.

Questions? Get in touch!

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Få hjelp nå og chat med en SAP-representant.
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