Swap Asia: Modernizing and moving beyond traditional warehousing with SAP solutions
The path to autonomous warehouse operations
Mobile device management services from Swap Asia are the first choice for thousands of businesses. To keep clients connected, Swap Asia transformed its warehouse operations by implementing SAP S/4HANA Cloud Private Edition, supply chain for extended warehouse management solutions. Now, the company is setting a foundation for intelligent warehousing with AI.
| Industry | Region | Company Size | Partner |
| Professional services | Petaling Jaya, Malaysia | 250 employees | Westernacher Consulting |
more-efficient outbound processes.
more-efficient and more-accurate fulfillment.
CFO, Swap Asia Group of Companies
Packing up outdated warehousing processes and moving into the future
The Swap Asia Group of Companies keeps industry leaders connected with expert logistics and strategies for mobile devices. Swap Asia builds and manages the entire mobile device value chain by offering scalable platforms that help a wide range of businesses reduce risk in their device programs. Its services include upstream fourth-party logistics (4PL), downstream protection, device trade-in, financing, and tech support—all with a deep focus on the customer experience.
Over the past 20 years, Swap Asia has processed more than 1.3 million devices and has expanded its presence from Malaysia and entered Singapore, Taiwan, and Thailand. This growth has been transformative for customers in many countries, connecting more businesses with strategic and sustainable access to mobile technology. However, that same growth has challenged Swap Asia’s supply chain processes.
With more and more customers embracing the digital era and the power of modern technology, Swap Asia realized it needed to do the same. Specifically, the device logistics leader set its sights on an automated storage and retrieval system for its warehouses.
Vice President of Regional Operations, Swap Asia Group of Companies
Setting a stable foundation for modern technology and innovation
Swap Asia implemented SAP S/4HANA Cloud Private Edition, supply chain for extended warehouse management solution as the foundation for its automated storage and retrieval system. The application provides modern flexible tools that put transparency and control at the heart of warehouse management.
The solution combines the power of extended warehouse management capabilities from SAP with SAP S/4HANA Cloud, Swap Asia’s ERP system and foundation for core business. The tight integration of SAP solutions empowers the business to do more than just manage its warehouses. It can also use real-time warehouse insights and supply chain risk analyses to inform critical business decisions.
Swap Asia is utilizing SAP Preferred Success services for ongoing guidance regarding best practices and feature adoption. From implementation to go-live and now day-to-day operations, SAP Preferred Success helps secure Swap Asia’s continuous access to resources from SAP that offer expertise to address critical business requirements. These experts also provide advanced support through prioritized incident handling and comprehensive enablement through targeted training and learning programs.
Throughout its warehouse transformation, Swap Asia worked with Westernacher Consulting, an SAP gold partner. Westernacher worked to boost adoption of SAP S/4HANA Cloud Private Edition, helping ensure that users have quick access to important data as well as the modern tools that the newest generations of employees want. Its skilled experts in SAP solutions proposed serialization at the warehouse level and implemented a feature to manage product allocation and back-order processing as well as a consignment module.
Vice President of Regional Operations, Swap Asia Group of Companies
Turning efficiency and accuracy into the standard
The device lifecycle leader chose SAP S/4HANA Cloud Private Edition, supply chain for extended warehouse management because it specifically sought technology that aligned with its goals for modernization and a focus on the future. Since launching its automated storage and retrieval system in January 2025, the company has ushered in an era of modern warehousing—and set a strong, future-proof foundation for AI.
Inbound processes are at least 45% more efficient, thanks to improved processes and standard coding that reduced customization. An advanced available-to-promise feature and the consignment module have improved fulfillment efficiency and accuracy by as much as 40%.
Swap Asia has strengthened security with role-based access controls—built right into SAP S/4HANA Cloud Private Edition—that meet global standards. This is especially important as the company handles sensitive client data.
Working with Westernacher, Swap Asia introduced regular code reviews that have enhanced solution performance and warehouse accuracy.
Swap Asia continues to see new benefits from SAP S/4HANA Cloud Private Edition, supply chain for extended warehouse management, extending the solution’s reach as the company moves away from traditional stock allocation methods, paving the path for future innovation in warehousing.
CFO, Swap Asia Group of Companies
Ramping up to comprehensive warehouse automation with AI
The supply chain for extended warehouse management solution for SAP S/4HANA Cloud Private Edition has positioned Swap Asia to move toward intelligent warehousing with a strong foundation for technology innovation. SAP Business Technology Platform (SAP BTP) will be a core part of the company’s multiyear AI innovation road map.
SAP BTP can empower Swap Asia to explore AI use cases designed to save time, reduce costs, and help prevent errors. Company leaders across IT, warehousing, and finance are excited about the potential of AI-driven packing solutions, conversational AI for warehouse teams, intelligent labor planning with prioritization of service-level agreements, document intelligence, and AI tools for sustainability and energy efficiency.
By 2026, the company plans to launch a targeted AI initiative to remove operational bottlenecks. By 2028, the company hopes to achieve intelligent and autonomous warehouse operations.
Featured partner
Westernacher Consulting, an SAP Gold Partner with over 55 years of expertise across more than 25 countries, has supported Swap Asia in strengthening its digital supply chain with the SAP Extended Warehouse Management application (SAP EWM) along with advanced functions such as advanced available-to-promise (aATP). As a global pioneer in digitalization and automation, Westernacher continues to deliver transformative results through SAP Cloud ERP and digital supply chain solutions.