During the SAP Best of Customer Success Awards, SAP brings together customers and partners from the Benelux to showcase what is possible when technology and business goals align. Everything revolves around the impact organisations achieve with SAP solutions: real-world examples of organisations that have used technology to make their operations smarter, faster, or more innovative.

“During this event, we put the spotlight on customers who have driven change and are seeing tangible results from it,” says Veerle Van Puyenbroeck, Country Manager SAP Belgium and Luxembourg. “We give customers and our partners a platform to make those success stories visible. So others can learn from them and be inspired.”

“That inspiration is more important than ever,” adds Bart Doomen, Country Manager SAP Netherlands. “Especially now that organisations are actively looking for ways to transform faster and turn new technology into results. Because while we often talk primarily about technology, ultimately it is about people and outcomes. Software only becomes meaningful when customers actually create value with it.”

Two New Awards

This year, the SAP Best of Customer Success Awards features four categories. Two of which are new: the SAP AI Accelerator Award and the SAP Rapid Time to Value Award.

SAP AI Accelerator Award

“The first new category is all about the concrete impact of AI,” says Doomen. “Everyone is talking about AI and Business AI, but many organisations are still in the pilot phase, primarily exploring what is possible. Yet we are seeing more and more customers already actively using AI to make processes faster or more efficient. With this award, we want to make that shift from potential to impact visible, so other organisations can also see what is achievable today.”

SAP Rapid Time to Value Award

The second new category also addresses a theme that many organisations are grappling with: speed. “There is still a perception among many people that SAP is primarily for large enterprises and that an implementation is a long and complex journey,” says Van Puyenbroeck. “But that is a misconception. SAP is also designed for small and mid-sized organisations. We regularly see companies go live in a short timeframe and immediately start delivering results. That is what this award is for, to show how organisations create value quickly.”

SAP New Customer Award and SAP Business Suite Award

Alongside the two new categories, two familiar awards also return: the SAP New Customer Award and the SAP Business Suite Award. “The SAP New Customer Award is for organisations that have gone live this year and are using SAP solutions for the first time to make their business processes more efficient,” says Doomen. “These customers are taking an important first step in their digital transformation.”

The SAP Business Suite Award, on the other hand, is for customers who are further along on their journey. “With the SAP Business Suite Award, we recognise customers who have successfully implemented and adopted one or more solutions from the SAP Business Suite to achieve, or even exceed, their business goals,” says Van Puyenbroeck. “This also includes projects in which AI or cloud are part of that success.”

A Stage for Your Story

Four awards, for four organisations that made a real impact. But the SAP Best of Customer Success Awards is about more than the prizes themselves. “It is an evening to exchange experiences, inspire one another, and reflect on everything that has already been achieved,” says Van Puyenbroeck. “And for us, it is a moment to put our customers in the spotlight and express our appreciation for what they have accomplished together with their partners.”

Nominations for the 2026 edition are now closed. On 5 November in Antwerp, we will celebrate the organisations that made a real impact with SAP — and reveal who takes home this year's awards.