Turn trade management into an end-to-end process
Go beyond increasing revenue and volume by making those activities more profitable for your business and retail partners.
Improve sales planning and budgeting
Achieve sales targets with better precision and effectiveness.
Optimize customer business planning
Help consumer products sales leaders enable growth in internal margins and customer categories with the SAP Customer Business Planning application.
Strengthen promotion planning
Let your sales and commercial finance teams fully evaluate and fund promotional plans by using the SAP Trade Promotion Planning and Management solution.
Streamline execution and settlement
Unify finance, supply chain, and marketing solutions to gain real-time visibility into orders, shipments, and demand.
Advance trade management analytics
Predict and optimize revenue, volume, and profitability of promotional and nonpromotional offers with the SAP Advanced Trade Management Analytics solution.
Training and Certification
Realize business results fast with expert-led training, hands-on experience, and best practices for SAP Trade Management.