Boost your marketing with direct mail automation
optilyz is Europe's leading direct mail automation software. Letters, postcards and self-mailers can be integrated into cross-channel marketing in a data-driven and personalized way via seamless integration into SAP Emarsys. Automations of print campaigns also enable an agile control of the channel. Europe's most innovative companies as well as large retailers use optilyz to manage print mailings like digital performance channels.
By optilyz GmbH
Overview
Increase your conversion rates by targeted segmentation
If you incorporate personal interests and individual customer behaviour into the content of your direct mail, your conversion rates can increase by 3-15%.
Supercharge your perfomance by A/B-testing
Be able to increase your conversion rates by 2-10% by setting up automations to reach your customers at the right time and enjoy the support of our customer success team with advanced A/B testing and best practices.
Reduce effort by up to 90% by automating print
Eliminate manual effort and coordination via automation and an end-to-end direct mail solution (from campaign setup to print quality control and postal process management).
Details
Solution type
Extensions and Add-ons
Industry
Insurance, Retail, Banking, Telecommunications, Cross-Industry
Compatibility
Works with
SAP Engagement Cloud
Features
Effortless access to our solution
Click on the direct mail channel and be guided to our solution. Effortlessly navigate through your mailings, existing automations, create new ones, and calculate pricing - all in a unified platform.
Choose delivery country, set triggers and map data fields
Define where, when and which data you use for recurring direct mail campaigns. For example, activate one-time shoppers, cross-sell or reactivate inactive customers. Data mapping allows you to fully utilise your customer data in print
Hyper-personalise letters, postcards and more
Make use of extensive personalisation and segmentation options to make direct mail content more relevant. Even 1:1 image personalisation is easy to set up and will generate amazing results.
Plans and pricing
All plans include:
optilyz Proof of Value
One-time campaigns
Performance consultation
Countries: 1 (Germany, Switzerland, Austria, Netherlands or United Kingdom)
Formats: Letter and postcard
Initial test setup: Includes standardized test setup to validate the direct mail performance
Design changes: Inclusive in one-time campaign test setup
Support: Sales/Customer Solution Consultant
Includes 1 Pieces Per One-TimeEUR 1.00- + EUR 3000.00 Setup Fee
One-time campaigns
Performance consultation
Countries: 1 (Germany, Switzerland, Austria, Netherlands or United Kingdom)
Formats: Letter and postcard
Initial test setup: Includes standardized test setup to validate the direct mail performance
Design changes: Inclusive in one-time campaign test setup
Support: Sales/Customer Solution Consultant
Includes 1 Pieces Professional Edition
Automations and one-time campaigns
Full onboarding process
Countries: Unlimited (Europe, United States, Canada, Australia, New Zealand)
Formats: All printable formats
Campaign type: Automations & one-time campaigns
Customer Journey and Use cases: Unlimited
Support: Customer success with regular check-ins
Price upon requestAutomations and one-time campaigns
Full onboarding process
Countries: Unlimited (Europe, United States, Canada, Australia, New Zealand)
Formats: All printable formats
Campaign type: Automations & one-time campaigns
Customer Journey and Use cases: Unlimited
Support: Customer success with regular check-ins
Basic Edition
One-time campaigns
Technical onboarding
Countries: 1 (Germany, Switzerland, Asutria, Netherlands or United Kingdom)
Formats: Letter and postcard
One-time campaign
Customer journey and use cases not included (one-time campaigns only)
Support: Customer success for questions without regular check-ins
Per YearEUR 6,000.00- + EUR 2000.00 Setup Fee
- Minimum contract 1 year
One-time campaigns
Technical onboarding
Countries: 1 (Germany, Switzerland, Asutria, Netherlands or United Kingdom)
Formats: Letter and postcard
One-time campaign
Customer journey and use cases not included (one-time campaigns only)
Support: Customer success for questions without regular check-ins
Essential Edition
Automations only (with included one-time campaigns in initial test setup)
Direct Mail strategy onboarding
Countries: 1 (Germany, Switzerland, Austria, Netherlands or United Kingdom)
Formats: Letter and postcard
Campaign type: Automations only
Customer journey and use cases: Up to 5
Support: Customer Success with quarterly performance check-in
Per YearEUR 14,400.00- + EUR 3000.00 Setup Fee
- Minimum contract 1 year
Automations only (with included one-time campaigns in initial test setup)
Direct Mail strategy onboarding
Countries: 1 (Germany, Switzerland, Austria, Netherlands or United Kingdom)
Formats: Letter and postcard
Campaign type: Automations only
Customer journey and use cases: Up to 5
Support: Customer Success with quarterly performance check-in
