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SAP Customer Identity and Access Management for B2C

Identify, convert, and retain the right customers at scale with customer identity and access management (CIAM) software.

Grow revenue with a CIAM solution focused on experience and security

Speed time to value with seamless customer onboarding and boost ROI by fueling personalization capabilities with first-party, permission-based data.


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Power relevant customer experiences based on first-party data. With SAP Customer Identity and Access Management solutions for B2C, you can build rich, centralized customer profiles and synchronize them with all your digital properties.

  • Increased registration rates with frictionless onboarding experiences
  • Reduced cart abandonment rates with seamless, passwordless authentication
  • Permission-based first-party customer data for marketing, personalization, and analytics

SAP… should be on the RFP shortlist for any organization seeking SaaS delivered CIAM.

KuppingerCole Leadership Compass: CIAM Platforms, November 2020 Read the report

Elevate your customer data strategy

Learn the keys to building a customer data foundation from HBR.

Key Benefits

Increase revenue and speed time to value

Make customer onboarding frictionless and strengthen loyalty by creating engagements based on permission-based first-party data.

Elevate security and experience

Offer passwordless authentication options, protect against account take-over attacks, and adapt experiences using AI-driven, risk-based authentication.

Scale with less effort

Address data residency, minimize latency, handle traffic spikes, and speed time to market with a solution built for enterprise scalability.

Key Features

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Identity management

  • Use registration as a service functionality with scalable, native screensets and customizable workflows for any business case around the globe
  •  Simplify authentication through support for more than 35 social networks
  • Protect customers with constant monitoring of digital identities and alerts about unusual account activities

Passwordless authentication and single sign-on

  • Implement risk-based, multifactor, biometric, and one-time password (mobile SMS) authentication
  • Enable single sign-on for all sites in your organization to provide more seamless, secure access across touchpoints
  • Support identity federation standards using SAML and OpenID Connect protocols

Customer profile management

  • Capture and transform structured and unstructured data with a fully-indexed, dynamic schema
  • Map and transfer or synchronize profiles with third-party applications and services using a powerful extract, transform, and load solution
  • Benefit from more than 60 preconfigured technology integrations

Build a business case

Achieve critical business outcomes with CIAM

See how CIAM speeds up growth by removing friction in the digital experience, enhancing cybersecurity, and addressing data privacy.

Discover how SAP CIAM for B2C strengthens loyalty

Learn how our CIAM solution boosts customer retention by revealing customer needs and preferences and smoothing experiences.

Increase trust with a single view of the customer

See how Cambridge University offers engaging learning experiences by applying insights based on the data that customers provide.

What are analysts saying about SAP?

KuppingerCole names SAP a CIAM platform leader

Learn why SAP Customer Data Cloud was rated as a leader in the rapidly evolving category of customer identity and access management (CIAM).

Forrester: SAP is a leader in CIAM solutions

See why SAP is named a CIAM leader in the Forrester Wave™: Customer Identity and Access Management, Q4 2020 report.

Forrester: the Total Economic Impact™ of SAP solutions

See how a composite organization achieves 269% ROI over 3 years with SAP e-commerce and customer data solutions.

Technical Information

This product is deployed in the cloud and is available as software as a service (SaaS), so you can access your software from any Web browser.

Access comprehensive product documentation

Browse our comprehensive library of online documentation, such as manuals and technical specifications.

Visit SAP Trust Center

Find the information you need on cloud performance, security, privacy, and compliance.

Get Started

Jump-start your implementation and drive ROI by collaborating with industry experts, consultants, and support engineers throughout your journey.

SAP Customer Experience Services

Deliver hyper-personalized customer experiences by strategically adopting the capabilities of your SAP Customer Data Cloud and SAP Customer Data Platform solutions with expert guidance from SAP Customer Experience services.

SAP Support Portal

Help keep your SAP solutions running at peak performance with IT experts and support services, including onboarding resources, long-term plans, embedded teams, remote technology support, and innovation strategies.

Community and events

Explore various enablement activities, network with other SAP customers in your region, and join webcasts to hear from our experts on technical and business topics, road maps, new releases, and more. 

Explore the product road map

SAP Customer Identity and Access Management for B2C road map

View our road map to explore your current options as well as planned innovations and future features and functions.

Questions? Get in touch!

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