Power relevant customer experiences based on first-party data. With SAP Customer Identity and Access Management solutions for B2C, you can build rich, centralized customer profiles and synchronize them with all your digital properties.
Grow revenue with a CIAM solution focused on experience and security
Speed time to value with seamless customer onboarding and boost ROI by fueling personalization capabilities with first-party, permission-based data.
Increase revenue and speed time to value
Make customer onboarding frictionless and strengthen loyalty by creating engagements based on permission-based first-party data.
Elevate security and experience
Offer passwordless authentication options, protect against account take-over attacks, and adapt experiences using AI-driven, risk-based authentication.
Scale with less effort
Address data residency, minimize latency, handle traffic spikes, and speed time to market with a solution built for enterprise scalability.
See how customers are succeeding with SAP
See how Casey’s improves customers' shopping experiences through its mobile app, which now generates 60% of the company’s revenue.
See how Carrefour Belgium created consistent customer experiences with cloud-based processes that enable more efficient shopping.
Find out how NewsLifeMedia strengthens customer loyalty by offering a streamlined digital experience across multiple sites.
See how Yamaha Motor elevates digital engagement by providing better experiences with a new user ID management strategy.
Explore how Expo 2020 created a memorable experience by understanding attendees' needs, preferences, likes, and dislikes ahead of the event.
Find out how Ferrara Candy created a modern omnichannel experience for consumers and increased contactable customers by 59%.
Passwordless authentication and single sign-on
Customer profile management
Build a business case
Achieve critical business outcomes with CIAM
See how CIAM speeds up growth by removing friction in the digital experience, enhancing cybersecurity, and addressing data privacy.
Discover how SAP CIAM for B2C strengthens loyalty
Learn how our CIAM solution boosts customer retention by revealing customer needs and preferences and smoothing experiences.
Increase trust with a single view of the customer
See how Cambridge University offers engaging learning experiences by applying insights based on the data that customers provide.
What are analysts saying about SAP?
KuppingerCole names SAP a CIAM platform leader
Learn why SAP Customer Data Cloud was rated as a leader in the rapidly evolving category of customer identity and access management (CIAM).
Forrester: SAP is a leader in CIAM solutions
See why SAP is named a CIAM leader in the Forrester Wave™: Customer Identity and Access Management, Q4 2020 report.
Forrester: the Total Economic Impact™ of SAP solutions
See how a composite organization achieves 269% ROI over 3 years with SAP e-commerce and customer data solutions.
This product is deployed in the cloud and is available as software as a service (SaaS), so you can access your software from any Web browser.
Access comprehensive product documentation
Browse our comprehensive library of online documentation, such as manuals and technical specifications.
Visit SAP Trust Center
Find the information you need on cloud performance, security, privacy, and compliance.
Jump-start your implementation and drive ROI by collaborating with industry experts, consultants, and support engineers throughout your journey.
SAP Customer Experience Services
Deliver hyper-personalized customer experiences by strategically adopting the capabilities of your SAP Customer Data Cloud and SAP Customer Data Platform solutions with expert guidance from SAP Customer Experience services.
SAP Support Portal
Help keep your SAP solutions running at peak performance with IT experts and support services, including onboarding resources, long-term plans, embedded teams, remote technology support, and innovation strategies.
Community and events
Explore various enablement activities, network with other SAP customers in your region, and join webcasts to hear from our experts on technical and business topics, road maps, new releases, and more.
Explore the product road map
SAP Customer Identity and Access Management for B2C road map
View our road map to explore your current options as well as planned innovations and future features and functions.