- Marketing and Brand Insights
- Master Data Management for Fashion
- Product Design and Development
- Omnichannel Merchandise and Assortment Planning
- Omnichannel Marketing
- Omnichannel Pricing and Promotions
Fashion
Deliver more styles and exceed fashion customer expectations
Connect processes – from production to shelf and beyond. Gain real-time, company-wide visibility into inventories, optimize demand-supply matching at every level of the supply chain, and drive consistent customer interaction across channels and geographies on one common platform.
Get the facts
18
of the top 20 global apparel and footwear retailers run SAP solutions.
Deloitte
100%
of the most admired apparel retailers in the world run SAP solutions.
Fortune
100%
of the Internet and catalog retailers in the Forbes Global 2000 are SAP customers.
Forbes
Find fashion software tailored to your needs
Shorten the time from concept to customer; boost collaboration; and offer end-to-end visibility with our integrated software. Efficient and automated processes can help you achieve your goals with fewer resources and expenses – so you can focus on providing an exceptional customer experience.
Jump-start your SAP solutions and drive ROI by collaborating with industry experts, consultants, and support engineers to receive guidance, prescriptive best practices, and expertise – no matter where you are on your journey.
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Realize your business goals by simplifying and accelerating your digital transformation
In an era focused on continuous innovation and anticipating customer needs, it can be hard to turn your vision into reality. This is where SAP Digital Business Services can help. We’re part of SAP, so we know SAP software better than anyone else. With over 40 years of experience, we can help you reach your business transformation goals, and everything in between.
Transform your business with unparalleled service support enterprise-wide
SAP Digital Business Services connects business and IT to help you close the gap between your digital transformation strategy and execution. From designing and value discovery to accelerated innovation to productive usage for tangible business results, you can evolve your business by breaking new ground with a trusted adviser that knows SAP software best.
What are leading analysts saying about SAP?
See how customers are succeeding with SAP
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Managing over 450 stores with solutions from SAP
See how Turkish retailer Penti is expanding its business and improving the customer experience with integrated data and insights.
40% acceleration of dunning run performance with SAP HANA
Learn how Zalando transformed itself to become one of Europe’s leading online fashion platforms with a smart data strategy.
Get fresh perspective from fashion experts
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Christoph Schroeder
Global Vice President of Vertical Merchandising and Supply Chain
SAP
SAP
Streamline your inventory supply chain
Discover how IoT tools can improve inventory management and make operations more efficient and cost-effective, while enhancing the customer experience.
Derek Klobucher
Financial Services Writer and Editor
SAP
SAP
Build better customer loyalty with authenticity
Learn how you can make retail loyalty programs easy, experiential, and beneficial to your customers with authentic messages that resonate socially.
Joerg Koesters
Head of Retail Marketing and Communication
SAP
SAP
Finding opportunity in the “retail apocalypse”
Read how digital transformation can turn the so-called inevitable retail apocalypse into the great retail renaissance.
Communities and Events
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NRF 2018 Event Recap
Get a full recap of NRF 2018, Retail’s Big Show, and how SAP demonstrates that the future of retail is now. Watch videos and presentations from SAP, partners, analytsts and customers, and get a first-hand feel for the future of retail.
Fashion Collection
Keep up with the most important trend of all – your customers’ ever-changing lives and preferences. Connect your business in ways you never thought possible for real-time, total visibility that has measurable impact.
SAP Fashion Council
Find out how to secure the loyalty of tomorrow’s fashion customers when you become part of a strategic forum held twice a year for fashion innovators to share experience and best practices and build a network with experts.
Manage your fashion business enterprise-wide
From human resources to finance and analytics, we have the right solutions to run your fashion business better, faster, and simpler enterprise-wide. Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business and enable continuous growth.