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SAP Experience Center Netherlands

Explore the SAP Experience Center

What’s driving your digital transformation into an intelligent enterprise?

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Digital disruption and technology are growing exponentially. Stay ahead. Shape the future of your business by reinventing your traditional business models and adopting new digital opportunities. 


Disruptive technologies such as mobile, cloud, Big Data and analytics, are giving companies and organizations the ability to radically change business models and create new products and services. Learn more about these trends that are driving the shift to digitalization when you visit the SAP  Experience Center

Drive tangible business results with intelligent technologies

We show you how to leverage:

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Icon of connected dots, representing machine learning

Machine Learning

Build an intelligent enterprise with artificial intelligence (AI) and machine learning (ML) capabilities that unite human expertise and computer insights. With advanced machine learning built into your business processes, you can achieve more with less – and outmaneuver your competition. Explore the possibilities in our Experience Center.

Pictogram of unstructured blocks, falling and ending up structured. Symbolizing Analytics software.


Data. Its one of your most valuable assets. With predictive analytics you’ll take full advantage of this ‘new gold’ and confidently anticipate outcomes. With machine learning and predictive models you’ll learn to assess the likelihood of future outcomes and steer your business in the right direction.

Pictogram of a robot, illustrating conversational AI.

Conversational AI

As artificial intelligence improves the cognitive capabilities of applications, the possibilities for simplification of employee interactions with business applications are ever increasing. We provide examples of voice-enabled analytics and operational processes.

Transformation in practise

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As people, businesses, and things increasingly interconnect in the digital economy, existing business models are being radically disrupted. What does it take to become an intelligent enterprise? And what opportunities lie ahead in this era of digitalization? Start your transformation journey at the SAP Experience Center with physical showcases, practical help, best practices, and more.

In this video our customers Heijmans, Invictus Games, B&G Hekwerk, Signify, Shimano and partner Capgemini share their experiences

Featured Showcases

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Velotics uses SAP’s intelligent technologies, such as IoT-sensors, image recognition, and predictive analytics, to provide its customers with end to end support. Decision-making, buying, and aftercare becomes an unmatched customer experience that lasts an entire product lifecycle.

Intelligent retail

Discover how you can merge your online and offline retail activities into an unforgettable customer journey with our retail simulation use case. With the latest intelligent technologies, like augmented reality, gamification and IoT, your customer engages in an intelligent cross retail experience he has never seen before. 

Racing simulator

How hard can it be? Take a seat, pretend you’re The Stig, and take our virtual race car for a Power Lap. With SAP Analytics monitoring your every move, you’ll experience what it’s like to drive our racing simulator across Circuit Zandvoort and act on real-time insights. 

Just ask Jeeves

Why spend your time with tedious administrative tasks, when you can have your own personal assistant at your beck and call anytime? Sales reps have better things to do. Selling new products and solutions, for instance! Meet Jeeves. Your personal conversational AI assistant developed by Acorel. Change your prospect from lead into opportunity? Ask Jeeves. Create a new lead? Ask Jeeves. Schedule a task? Call a contact? Add value numbers? You get the point. Just have a chat with Jeeves and your customer related information is updated instantly in the cloud.

The intelligent supply chain

Customers demand more. So, make sure you reach for the stars when it comes to customer satisfaction. Turn your supply chain into an intelligent one and reimagine your business operations. With Capgemini’s Intelligent Supply Chain building blocks, you profit from real-time visibility and transparency throughout your entire supply chain. Artificial Intelligence and blockchain is added to the mix for absolute traceability of the origins of your goods. The results? A supply chain that provides the best quality products at the right time. Now that’s what we call a customer driven operation!

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