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Customer Snapshot: Overview

>85 Awards to date

Living Proof is a hair care company built on a foundation of science-based research. Since their inception, everything the company does has been backed by technology, science, and proof. That’s why it was no surprise when, faced with the prospect of growth and success, the company turned to a proven, tech-savvy solution that could support their current and future needs.

Company
Living Proof, Inc.

Customer Website
www.livingproof.com/

Line of Business
Finance, Human Resources, Manufacturing, Platform and Technology, R&D/Engineering, Sales, Sourcing and Procurement, Supply Chain, Sustainability

SAP Solutions
SAP Business ByDesign, SAP BusinessObjects Business Intelligence, SAP HANA, SAP BusinessObjects Web Intelligence

Headquarters
Cambridge, Massachusetts, USA

Number of Employees
~60

Industry
Consumer Products

Visionary Themes

Run Simple

With SAP in the cloud, Living Proof was able to expand their product line, supply chain, distribution channels, and staff without having to dedicate more than they needed to IT support.

Customer Snapshot: History

Rethinking Conventional Wisdom About Beauty Products

The Living Proof story is a story of beautiful chemistry: an alchemy of brilliant scientists coming together with industry veterans to truly solve beauty problems.

It started back in 2004 when Dr. Bob Langer, MIT Institute Professor and world-renowned biotech inventor, teamed up with Jon Flint and Dr. Amir Nashat, partners in the international venture capital firm Polaris Venture Partners. They took a look at the beauty industry and what was actually in beauty products. They discovered that the beauty industry has relied on the same off-the-shelf ingredients, most of them far too ineffective to make any real, long lasting impact. This inspired their founders to create new technologies that would offer women "proof in a bottle," rather than "hope in a bottle."

 

So, they assembled a team of scientists from outside the beauty category-scientists from pharma, biotech, and medicine – who didn't have any preconceived notions of what could or couldn't be possible in beauty. But the beautiful chemistry didn't end there.

An ingenious collaboration was born when the scientists teamed up with beauty experts like celebrity hair stylist Ward Stegerhoek and entrepreneurial stylist Mitch Derosa, iconic industry veterans who knew women's struggles with traditional beauty products. Beauty met brilliant science, and Living Proof was born.

The company puts science behind every product.

Customer Snapshot: Business Model

Creating Hair Care Products That Work

Born in the heart of biotech, in Cambridge, MA, Living Proof was founded by world-class biotech scientists and beauty experts with one simple ambition: challenge conventional wisdom to solve the toughest beauty problems. 

Using technology originating from MIT, Living Proof invents and patents new molecules that have never been used in beauty before. With over 45 awards to date, the company continues to develop innovative solutions that change the way hair behaves, revolutionizing the world of beauty. For head turning, bliss creating, confidence boosting results, Living Proof stops at nothing short of products that keep their promise. And the only ones who can prove are their customers: they are the living proof.

Customer Snapshot: Success Strategy

Innovative Design Based on a Deep Understanding of Hair Care

Founded by world-class biotech scientists and beauty experts, Living Proof has invented and patented many molecules never before used in beauty. These break-through products are sold through multiple channels. High-end retailers such as Sephora, Ulta Beauty, and Nordstrom carry their products, as do prestige salons across the United States. In addition, the company has a loyal following on livingproof.com, where they sell direct to consumers. The company is also expanding distribution internationally into salons and retail spaces.

Living Proof is serious about the science of hair care. Their innovative solutions have revolutionized the prestige hair-care market and resulted in rapid company growth. They’re also serious about running their business with leading-edge technology. That’s why Living Proof switched from spreadsheets to SAP Business ByDesign as business bloomed.

The Challenge

Growth Without Added Complexity

The company grew quickly, from a single product line with limited distribution to a line of products with multiple suppliers and distributors. While spreadsheets had helped the business get up and running, the company needed a larger-scale, more robust solution to help them grow quickly, efficiently, and without having to expand their personnel count too heavily. Cloud-based technology offered a way to expand their business without expanding their company, keeping it small, manageable, and profitable. The team found everything they needed and more in SAP.

 

Making the transition from small startup to a successful business with multiple products.

Enter SAP

What They Needed When They Needed it

The company chose SAP Business ByDesign not only for its strength in supply chain management and manufacturing, but also for its scalability. Living Proof can run their entire company on SAP Business ByDesign. Everything, including finance, human resources, supply chain, and production, is integrated. Real-time analytics and reporting are powered by the SAP HANA platform and are available on almost any mobile device. 

 

A fully scalable solution meant Living Proof could start small and focus only on what the company needed in the beginning. As supply chains became more complex and the company’s product line expanded, Living Proof was able to incorporate more of the features SAP Business ByDesign could provide, helping the company grow at a pace that was just right.

Living Proof needed help. They found it in SAP.

Enter SAP: The SAP Experience

Built-in Training Minimizes IT Calls; Maximizes Value
 

SAP Business ByDesign helps the folks at Living Proof help themselves, with a vast storehouse of knowledge, training, and self-help resources built in. This not only saves time and resources dealing with IT questions and rigorous training, it also empowers Living Proof to expand and modify the systems on an as-needed basis in the moment, and access the system remotely on mobile devices.

Everything was in place for the company’s current needs and future growth.

Better Business

 

Room to Grow

SAP Business ByDesign gave Living Proof the ability to introduce new product lines, incorporate new suppliers and buyers, and expand the company as-needed.

Giving Living Proof the tools to grow…

Adopting SAP Business ByDesign early helped Living Proof solidify their business and prepare for pain-free growth.

330%

revenue growth

230%

increase in product line

400%

more products produced

Better Business: Benefits

 

A Strong Foundation for Whatever’s Next

SAP Business ByDesign provided the support structure for Living Proof’s exponential growth.

Revenue up 330% with SAP Business ByDesign

We haven't shed headcount since implementing SAP Business ByDesign, but it has allowed us to grow. We don't wonder anymore what's going to happen when we book a transaction; we know how it will flow through the solution. Without SAP Business ByDesign, we could not run a profitable business. — Terry Rice, Director of Finance, Living Proof Inc.

Better Business: Run Simple

 

Bigger, Better, Faster

Implementing standardized practices in a future-proof system meant Living Proof didn’t need to waste time reinventing the wheel.

Flowing with SAP.

Journey Ahead

Even More Intelligent Systems Behind Intelligent Products

Next up, Living Proof is planning to implement the SAP BusinessObjects™ Business Intelligence suite and deploy SAP BusinessObjects Web Intelligence® software to gather real-time reporting on retail sales. With cloud-based systems, Living Proof is able to focus more attention on product development from the Living Proof stylists, visionaries and scientists, enabling them to innovate more and do more for their customers every day.

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