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Customer Snapshot: Overview

A start-up with over 40 years of experience


Germany is the home of engineering – and Schaidt Innovations is no exception. Gaining independence from its parent company in 2013, Schaidt needed an ERP system, and needed it fast. With the SAP ERP for Manufacturing rapid-deployment solution powered by SAP HANA, Schaidt was live in just three months. And the SAP HANA Enterprise Cloud service allows it to stay focused on producing world-class electronics for world-class automotive and high-tech industries.

Schaidt Innovations GmbH & Co. KG

Customer Website

Line of Business
Manufacturing, R&D/ Engineering

SAP Solutions
SAP Consulting, SAP ERP, SAP ERP rapid-deployment solution for manufacturing industries, SAP HANA Enterprise Cloud

Wörth-Schaidt, Germany

Number of Employees


Customer Snapshot: History

Reborn – After 40 Years in the Business

When its parent company Harman Becker Automotive Systems decided to turn its focus to other markets, Schaidt Innovations was born. Taking over a production plant in the Southern Pfalz of Germany, the company entered the market with the fire of a start-up and the wisdom that comes with 40 years of experience in electronics manufacturing for the automotive industry.

As they break into high tech and telecommunications, Schaidt Innovations is living proof that German innovation, manufacturing, and quality are alive and well.

Customer Snapshot: Business Model

Betting on Germany – in Automotive and Beyond

At its core, Schaidt Innovations is focused on the German automotive market, building the world’s best electronics for the world’s best cars. The company could even be seen as a microcosm of German manufacturing as a whole. In terms of size, it may be smaller than the competition, but in terms of strength, experience, and output, it more than holds its own. No wonder that other industries are starting to take notice – not only is Schaidt Innovations already active in high tech, but is getting new inquiries from customers in telecommunications, building services, electromobility, and more.

Customer Snapshot: Success Strategy

A Tradition of Excellence Opens Doors to New Markets

As an original development manufacturer (ODM), Schaidt Innovations prides itself on providing best-in-class products and immediate and flexible customer service. Although grounded in the automotive electronics sector, the company is branching out to serve high-tech and telecommunications customers as well.

With a well-established reputation for excellence, it’s crucial that Schaidt Innovations maintain the high level of quality and service delivery that keeps new customers coming and long-time customers coming back.

The Challenge

A New ERP System for a New Company


When it took over the former Harman plant in Wörth-Schaidt, Schaidt Innovations was purely a production site with no ERP IT infrastructure. This meant it had no system for processing orders or even ordering materials. So the company needed an ERP system – and needed it fast. There was no time for a long, drawn-out implementation. And, as a new company, Schaidt did not have the resources or funding to invest in ERP IT development, customization, and support.

They needed a solution that would be up and running quickly, and they needed cost-effective support services to keep it there.

Enter SAP

Tried and True

While still part of Harman Becker Automotive Systems, the Schaidt Innovations team operated using the SAP ERP application. The bottom line was that every employee already knew how to use it. And, as with Schaidt Innovations itself, SAP’s reputation preceded it. Schaidt knew that with SAP it would have reliable IT systems that could stand the test of time and grow with the business.
The company could not risk going with an unknown provider that might not be around in 5 to 10 years. Plus, a majority of Schaidt customers are also running SAP software, enabling the company to operate in the same environment as the businesses it serves. All in all, the decision to go with SAP was an easy one.

We looked at the benchmarks and 85% of companies in our industries use SAP solutions. Why should we have a different set-up than 85% of other firms?–Andreas von Meyer zu Knonow, Executive Director, Schaidt Innovations GmbH & Co. KG

Making Every Euro and Every Hour Count

When starting up a new company with over 530 employees, every investment of time and resources must be carefully considered. Because SAP ERP powered by SAP HANA is so comprehensive, it would ultimately save the company from buying additional satellite systems. And the rapid-deployment option meant weeks saved on consulting. Finally, with the SAP HANA Enterprise Cloud service, Schaidt Innovations could leave the IT management to the SAP experts on a variable-payment basis, without having to make a large financial investment up front.

Enter SAP: The SAP Experience

Time is of the Essence

Three months – that’s how long Schaidt Innovations had to get up and running with SAP ERP powered by SAP HANA. From the start, the team from the SAP Consulting organization was on board and ready to innovate and collaborate, working closely with Schaidt teams to understand exactly what they wanted to achieve.

Thanks to the SAP ERP for Manufacturing rapid-deployment solution, Schaidt was able to quickly unify many processes that were previously running on disparate legacy systems. Customization requirements were minimal, allowing time for fine-tuning that otherwise would have delayed the launch date. From finance to materials management, planning, sales, and distribution, Schaidt was live with virtually all of the functionality they needed in just three months.

When I said I needed an ERP system in three months, all the others said, "You’re mad!" SAP was the only one to say, "Yes, we can do that. Let’s do it together." –Martin Haas, Managing Director, Schaidt Innovations GmbH & Co. KG

Running Better

Stability for Today, Flexibility for Tomorrow


solution availability


data center availability


data backup

Thanks to the cooperation with SAP, Schaidt Innovations had the guidance it needed to quickly establish an IT infrastructure that was right for its business. SAP ERP powered by SAP HANA has given the company the flexibility it needs to branch out beyond automotive and into other industries. Processes are faster and Schaidt can feel secure with an IT platform that’s reliable, providing the stability and security required to meet the highest customer standards. And thanks to hosting through SAP HANA Enterprise Cloud, Schaidt Innovations can also rely on SAP for management and support, bringing the peace of mind that comes with knowing their ERP system is in the hands of the ERP experts.

We were looking for a state-of-the-art ERP solution that could get us up and running very fast with no up-front investment and would enable us to grow at our own pace. We achieved this through the unique combination of SAP ERP powered by SAP HANA deployed using an SAP Rapid Deployment solution in a fully managed cloud environment with SAP HANA Enterprise Cloud. –Martin Haas, Managing Director, Schaidt Innovations GmbH & Co KG

Running Better: Benefits

The Speed and Support to Meet Customer Needs

With SAP ERP powered by SAP HANA deployed in the cloud, Schaidt Innovations has a solid basis for enhancing processes and expanding its business. Not only does it have a complete ERP manufacturing solution to manage operations, data is also centralized and reporting is faster than ever, despite rapidly growing data volumes.

That means Schaidt has the speed and insight needed to react quickly to changing market demands.


Automation is saving employees time and streamlining everything from inventory management to the settling of accounts – and it’s all paperless…another added bonus. SAP ERP powered by SAP HANA facilitates all possible customer interactions. From just-in-time to just-in-sequence and discrete production, Schaidt has the speed, flexibility, and support it needs to meet stringent customer needs.

I have 24 hour direct support from SAP, giving a whole new meaning to performance. –Martin Haas, Managing Director, Schaidt Innovations GmbH & Co KG

Running Better: Lessons Learned


A Stellar Recommendation

No regrets...

Running Better: Today

Expanding Horizons

Schaidt Innovations sees the investment in SAP HANA as an investment in their future. When building the foundation for long-term growth and success, you have to use the best tools and finest materials. As the company moves toward becoming a system partner for the automotive industry and looks to extend capabilities through the right joint ventures, SAP HANA is giving them a competitive edge.

The next steps will be to tackle product lifecycle management and automotive consulting solutions. And the possibility of adding other cloud modules is also on the horizon. With SAP HANA in the cloud, Schaidt Innovations will keep riding along the road of success for a long time to come.

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