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SAP Academy for Sales participant working on a sales strategy using a tablet PC

SAP Academy for Sales

Are you ready to become part of SAP’s next-generation sales force?

Are you a born influencer? Make a real impact on the world by helping major companies transform the way they do business. We are looking for hard-working self-starters and sales reps with two to three years’ experience, who are passionate about problem-solving and are eager to learn and grow.  


Languages spoken by participants from >65 countries    

Complete our nine-month SAP Academy for Sales program successfully and you will start your career in one of SAP’s quota-carrying sales roles selling innovative and cloud-based solutions to various lines of business and industries. Throughout the program, you will build the foundation needed for a successful career in sales. Are you ready for a remarkable, challenging opportunity of a lifetime?

Your experience with SAP Academy for Sales

Explore. Inspire. Ignite.

Year 1: SAP Academy

Building the foundation


For 2022, the dynamic 9-month program builds a foundation for a successful sales career at SAP. The Associates experience innovative classroom-style learning delivered by a full-time faculty combined with on-the-job training and mentoring by Senior Account Executives in the field.

  • Creativity and design thinking
  • Sales strategy and digital selling
  • On-the-job training and mentoring
  • Communication and presentation skills

Year 2 and 3

Strengthening and expanding the foundation

After transitioning to your sales role, you will continue to strengthen and expand your knowledge and skills through:

  • Sales coaching
  • Ongoing learning focused on sales and operational excellence
  • Career and leadership development
  • Peer-to-peer mentoring and learning

Our dynamic curriculum offers unique opportunities to learn, practice, and apply new skills such as whiteboarding, executive presentations, customer simulations, and role plays in a laboratory-like environment. This program provides an instructional experience that includes the most up-to-date SAP solutions, selling techniques, and customer engagement strategies. Examples of innovative learning methods include design thinking, team-based leadership and learning, insight storytelling, and social selling.

Complete the program, and here's what is waiting for you

Upon completion of the program, you will transition in to one of the following sales roles: 

Industry Account Executive

An Industry Account Executive (IAE) focuses on customers in one of SAP’s industry segments and is responsible for leading the SAP engagement model, leveraging value-based selling for a wide range of SAP solutions relevant to the customer’s industry. The Industry Account Executive will help to build customer and virtual account team relationships, develop pipeline, and generate revenue. They are accountable to meet annual pipeline and revenue targets.

Solution Specialist

A Solution Specialist is aligned to specific SAP solutions and customer buying centers. They develop in-depth knowledge of specific solution offerings and understanding of the challenges relevant to the customer line of business. The Specialist will help to build customer and virtual account team relationships, develop pipeline, and generate revenue. They are accountable to meet annual pipeline and revenue targets.

Mid Market Sales Executives

Mid Market Sales Executives (MMSE) are responsible for sales engagements, primarily driven by SAP partners. This role may be specialized on industries or solutions, depending on the market in which it is based. The objective of a Mid Market Sales Executives is to coach partner-sales teams on building a productive pipeline as well as maximizing revenue through active engagements on selected opportunities. They are accountable to meet annual pipeline and revenue targets.

Services Account Manager

The Services Account Executive (SAE) has influence on the development and growth of new Services business and develops and maintains effective relationships with customer stakeholders in assigned account(s).  Services Account Executives are a key to ensure business growth through business development activities delivered in accordance with the organizational strategy. This role represents the SAP Services organization from a sales and business development perspective and is a key contributor to the overall success of the customer and partner relationships. Services Account Executives are expected to generate qualified opportunities based on holistic understanding of customer challenges and establishing and developing the SAP Services footprint within their assigned accounts(s).

What our graduates say

Kasra Houshidar
SAP Academy for Sales, Canada

The sales academy prepared me to close dynamically in the midmarket space. It is great to be in a team that supports you to succeed, raises your leadership skills, and puts at your fingertips the latest technology so you can reach customers effectively and bring value at every step of the sale.

Jessica Gan
SAP Academy for Sales, Singapore

I’m constantly pushing myself out of my comfort zone and challenging myself. It isn’t just sales skills but a life skill.

Hellen Milan
SAP Academy for Sales, Brazil

SAP Academy is a unique opportunity for Early Talent. With managers, mentors, and executive sponsors that invest their time and resources into this program, believe in our capabilities, our energy, and our strengths – we can contribute greatly to this company.

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