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Initiatives to shape the next generation of innovators

The SAP Training and Development Institute shapes the next-generation of talent and supports in the creation of sustainable work possibilities by boosting the business system knowledge and entrepreneurial mindset of tech talent through tailored programs. With our various initiatives, we help individuals and organizations to thrive in the Digital Economy and share our passion for technology and innovation.

We empower bright talents to succeed in the Digital Economy

Today, one in two people on the planet is under the age of 30. The first “always connected” generation, Millennials, are the best-educated in history but still affected by high unemployment rates according to ILO. At the same time, all organizations are becoming increasingly reliant on advanced technical skills in the emerging Digital Economy. 

Founded in November 2012, the SAP Training and Development Institute (SAP TDI) truly underpins SAP’s vision to make the world run better and improve people’s lives with its various initiatives. Our best practices create value across the globe and have already been adopted worldwide to support further SAP organizations.

How we help the world run better

Over 136mUSD 
In-Country Value (ICV) has been created by the SAP Training and Development Institute across MENA since establishment by running its programs.

Over 1370
talents have successfully graduated since the launch of SAP's Young Professional Program in 2013.

More than 98%
of our programs' graduates have been placed with customers, partners or SAP internally.

Our upcoming events and training opportunities


Upcoming training initiatives

Upcoming events

SAP's Young Professional Program Graduation & Networking Event in Cairo
Please contact us for registration. 
SAP's Young Professional Program Graduation & Networking Event in Beirut
Please contact us for registration. 
SAP's Young Professional Program Graduation & Networking Event in Pakistan
Please contact us for registration. 

Collaboration is key

What others say about us


Malak Awartani
SAP Consultant, Schneider Electric

“SAP's Young Professional Program is a cultivating journey which helped me thrive and empowered me to find an attractive job in the region. It only takes hard work, commitment and teamwork to make your wish of finding your dream job come true.”

Salahudin Barakji
Logistics Officer, Mars Gulf
"SAP’s Dual Study Program helped me to secure a role with a globally recognized company in a field I’ve always wanted to pursue as my SAP certifications and knowledge gave me a real advantage over other candidates. I’d highly recommend SAP’s Dual Study Program to any student who wants to differentiate themselves in today’s competitive job market."

Our training initiatives

Enable and foster future technology leaders

We offer comprehensive training programs to local students, graduates and experienced professionals with a cultural and social understanding of a region. Our alumni are equally equipped to enter a corporate workforce or start their own company after graduating from our programs.


SAP's Young Professional Program

SAP’s Young Professional Program has been introduced to assist with developing certified SAP Associate Consultants. The program is scheduled over a 2-3 months period, covering a development plan that includes SAP software functional and/or technical knowledgeand certification, personal skills, Design Thinking as well as hands-on experience through a dedicated case study.

SAP's Dual Study Program

SAP’s Dual Study Program is run in collaboration between SAP and participating universities and provides students with the opportunity to take major-specific SAP trainings and certification during academic years by establishing an extracurricular collaboration. Students graduate from the program as SAP Associate Consultants, which gives them a competitive edge against other university graduates in pursuing various career paths among SAP’s globally positioned customers and partners.


Our innovation initiatives

Establish a hub for innovation

We drive initiatives to establish a hub for knowledge exchange, co-creation and co-innovation as the engine to fulfill Enterprise Business Solution demands in a region based on SAP’s technologies.

Winnovate - a Hub for Innovation

Winnovate was born from a desire to fuel a movement of impactful
innovation. It is an innovation coaching and workshop facilitator that enables organizations with tools and methodologies that are required to give structure to innovation initiatives. Using a unique blend of tools, we provide businesses and institutions with the skills needed to enhance the success of break-through innovation and create a “Confidence to Innovate”.

Find out more on

SAP Startup Focus Program

SAP Startup Focus Program is a global SAP program launched in MENA by the SAP TDI to support technology entrepreneurs, whose ideas are based on Big Data, predictive or real-time analytics solution. It aims to bring the startup community in the region together and provides support for promising startups to build their application on SAP HANA.

Find out more on


Stay updated with our latest news

Meet the SAP Training and Development Institute Executives

Marita Mitschein

Managing Director, SAP Training & Development Institute
Growth Plan Lead for SAP Middle East & North Africa 

Marita is responsible for leading the Investment Strategy of the Growth Plan and the SAP Training and Development Institute. Under Marita’s leadership the SAP TDI was inaugurated in November 2012, and has since won recognition as a trusted and co-innovation
business partner.

Johann Pretorius

Director Training and Director Business Development MENA & Pakistan

Johann is responsible for the SAP TDI capacity build programs working with various stakeholders in a region. Furthermore, he is responsible to build and nurture relationships to SAP’s ecosystem of partner and customers across MENA and Pakistan in order to give them the opportunity to hire out of our shaped talents. 

Sabrina Hardt

Chief Operating Officer (COO)

Sabrina leads the strategy office and oversees all central functions at the SAP Training and Development Institute. In this role she is responsible to drive the tactical agenda and to ensure operational and organizational effectiveness of the TDI.

Hussam Alkharrat
Director Business Development Saudi Arabia
Hussam advocates TDI programs, creates awareness around SAP’s capacity build efforts and engages with external and internal stakeholders in order to support talents and organizations in Saudi Arabia.

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