Drive sales and marketing operations with planning and analysis
Drive profitable growth with next-generation planning and analysis that brings together finance and supply chain processes.
Speed your time to market
Adapt to a changing environment quickly with cross functional plans and in-depth commercial analysis.
Drive outcomes for stakeholders across departments
Improve profitability with optimized projects and campaigns
Align commercial programs with supply chain and finance
Analyze customer, product, and category performance
Improve strategy execution
Benefits of SAP BTP integrated with ERP and customer experience technology
Improve operational and commercial efficiency with enterprise plans.
Link customer teams to operations
Improving profitability requires holistic analysis across finance, supply chain, sales, and marketing so that all teams remain in lockstep with customer sentiment and demand. With SAP solutions, you can:
Analyze all relevant data sources for a harmonized view of products, categories, and customers
Build plans that enhance confidence using trusted data
Implement a collaborative planning process that spans business units to optimize operations, increase efficiency, and ensure profitability
Speed your ROI with business accelerators and pre-built scenarios that help you realize value quickly
Accelerate time to value with access to internal and external data
Combine relevant trusted data sources, SAP and third-party
Access real-time operational and financial data
Connect to and harmonize data in a single solution
Analyze critical and accurate information to improve margins
Improve insight and compliance by connecting your back-office
Prioritize back office activities for VIP customers
Respect customer privacy with standards and governance
Fuel personalization across the enterprise
Dynamically react to customer engagements while respecting consent
Track brand and category segment performance
Analyze all customer touch points
Utilize deep customer understanding with actionable profitability plans
Maximize profitability with commercial plans
Compare actuals vs plan using trusted data on demand
Increase agility with collaborative plans
Improve accuracy with automated forecasts powered by machine learning
Grow margins by integrating demand with supply chain plans
Value-driven results
Sub-Zero Group modernized its planning and decision-making foundation by connecting SAP Commerce Cloud, SAP Analytics Cloud, SAP Integrated Business Planning (SAP IBP), SAP Datasphere, and SAP Cloud ERP Private. The company gained greater demand visibility, improved forecasting capabilities, and enterprise-wide access to trusted data to support profitable growth.
7000
internal and external users impacted by the rollout
7
distribution centers benefiting from enhanced inventory visibility and demand foresight
1
integrated data foundation connecting commerce, planning, analytics, and ERP processes
CIO, Sub-Zero Group Inc.
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SAP Data and Analytics
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