SAP Customer Identity and Access Management
What is SAP Customer Identity and Access Management?
SAP Customer Identity and Access Management solutions support effective customer data management, enabling you to handle customer identity, consent, and authentication through a unified profile used for real-time customer engagement. This helps you provide a smooth customer experience while meeting robust security standards.
Build rich customer profiles and synchronize them across digital properties with our customer identity and access management (CIAM) solution. When combined with SAP Enterprise Consent and Preference Management, you can manage identity and consent in one centralized solution.
Cloud deployment
Increased engagement rates with fast authentication and self-service onboarding
Permission-based, first-party customer data management for marketing, personalization, service, and analytics
Business security features with threat detection, account takeover, and security monitoring
SAP CIAM is now included with BTP
Explore this comprehensive identity solution with your BTP enterprise agreement.
Key benefits
Increase revenue and speed time to value
Reduce identity silos and leverage first-party permissioned data across your organization to strengthen loyalty and create dynamic engagements throughout the customer lifecycle.
Elevate security and experience
Offer passwordless authentication options, protect against account takeover attacks in real time, and adapt experiences using AI and machine learning–driven, risk-based authentication (RBA).
Scale with less effort
Address data residency, automate changes to customer consent, minimize latency, and handle traffic spikes with a solution built for enterprise scalability.
Key features
Customer identity and access management for B2C
- Unified customer profile management, including groups, subscriptions, and registered accounts
- Centrally managed authentication screens with built-in best practices for user experience, consent capture, progressive profiling, authentication, global login, and single sign-on
- Identity flow builder for straightforward creation of user journeys
Customer identity and access management for B2B
- Straightforward organization onboarding, with self-service registration and authentication, back-office integration, and permission-based groups
- Delegated administration to remove the overhead when managing partner and customer access
- Policy-based access control to centrally manage and enforce authorization of users for increased security
Enterprise consent and preference management
- Capture, store, manage, and enforce customer consent for audit readiness and customer trust, where identity data resides
- Account takeover (AI and machine learning–based account takeover), threat detection (with risk-based authentication), and real-time security monitoring
- Passwordless authentication to reduce vulnerability to cybersecurity attacks
Data integration and deployment
- Integration with SAP Business Technology Platform, SAP S/4HANA, and SAP Customer Experience solutions
- Flexible integrations: connectors, identity sync, webhooks, REST API, extensions, and access tokens (OAuth, OIDC, and JSON/JWT)
- No code and low code deployment: identity flow builder, UI builder, hosted pages, copy configuration, web software development kit (SDK), mobile SDK, serviceside SDK, and REST API
Pricing
Cloud test and demo for Customer Identity and Access Management for B2C, contacts, access
In blocks of 1 Entitlements Package per year
Minimum contract duration 3 Months
Auto-Renewal
Features:
Included:
- This is a non-productive and non-commercial tenant for test and demo purposes only (check out Use Rights).
- This edition is exclusively available for partners.
Payment method:
- Invoice is supported for all countries.
- Click on the “Configure to see price” button to find out if credit card is supported in your country.
SAP Customer Identity and Access Management
In blocks of 10000 Active User per year
Contract duration between 3 and 12 Months
Auto-Renewal
Features:
How to purchase:
- If you wish to license SAP Customer Identity and Access Management service you can do it via Subscription, Pay-As-You-Go for SAP BTP, or SAP BTP Enterprise Agreement at Try and Buy SAP BTP.
- Explore service plans, metrics, and pricing options at SAP Discovery Center.
See how customers are succeeding with SAP Customer Identity and Access Management
59% increase in contactable customers
Find out how Ferrara Candy is building relationships with its fans with a modern omnichannel experience.
Centralizing customer data
Find out how Grupo Axo enhanced the omnichannel customer experience by becoming more data driven and customer centric.
100 billion activities managed
Discover how leading retailer Carrefour handles segregation of duties across its global operations.
Build a business case
The next generation of intelligent customer experience software
Learn how connecting important operational data to insightful contextual data can help you deliver exceptional customer experiences.
Explore the latest release highlights and product road map
Release highlights
Find out about changes and updates in the latest release of SAP Customer Identity and Access Management.
Road map for SAP Customer Identity and Access Management
View our road map to explore your current options as well as planned innovations and future features and functions.
Technical information
SAP provides built-in security features and add-on solutions to help you protect your enterprise. This product is deployed in the cloud and is available as software as a service (SaaS), so you can access your software from any Web browser.
SAP Help Portal
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See what analysts are saying about SAP
New customer data approach leads to big payoff
Elevate your customer data strategy with insights from analysts surveyed by Harvard Business Review Analytic Services, in association with SAP.
KuppingerCole names SAP a CIAM leader
Explore an overview of the market for customer identity and access management (CIAM) solutions and discover why SAP is a leader in the space.
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