Gain deeper customer insights to deliver personalized and relevant experiences across all channels throughout the entire customer journey. A single, unified platform can help you centralize marketing data and activities, segment lists, personalize offers, and deploy cost-effective marketing campaigns.
Small and Medium Business Software
Create seamless experiences to engage omnichannel customers
Bring marketing, customer relationship management (CRM), sales, e-commerce, and customer service systems together.
SAP software used by small and midsize companies for marketing, CRM, sales, e-commerce, and customer service
SAP software used by small and midsize companies for marketing, CRM, sales, e-commerce, and customer service
SAP software used by small and midsize companies for marketing, CRM, sales, e-commerce, and customer service
SAP software used by small and midsize companies for marketing, CRM, sales, e-commerce, and customer service
Solve your specific customer engagement and commerce needs
Get an in-depth understanding of what matters to each customer, using intelligence to deliver best-in-class experiences.
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Get closer to your customers
Find out how to attract new customers without losing the loyalty of those who have been with you from the start – with products and solutions from SAP.
Offer contextual experiences to your customers
Engage users throughout their customer journey and deliver the same experience across time and channels, giving your customers consistent, rich, and personalized content.
Build your business with customer loyalty
Grow your midsize business with a cloud-based commerce solution that allows customers and prospects to interact, engage, and transact with you anytime and anywhere.
Marketing
Gain deeper customer insights so you can deliver personalized and relevant experiences across all channels throughout the entire customer journey.
SAP Marketing Cloud
Get marketing and analytics capabilities on premise or in a private cloud – whether your SME is in a regulated industry that can’t have customer data in the public cloud, or your growing company needs extensibility in your marketing platform.
SAP Digital CRM
Bring together sales, service, and marketing to give your small business or midsize company a complete customer engagement solution. SAP Digital CRM can help you get up and running in minutes, and start making every sales and service engagement a personal connection.
Sales
Engage customers throughout the buying journey in a more meaningful way and access in-the-moment information and insights to accelerate sales.
SAP Sales Cloud
Liberate your sales people to lead the market in this fast-changing world. Break down silos of customer information in the back office and give it to frontline sales teams through their mobile device. Empower sales reps with the information they need to know which customers to contact, what their issues are, and how to nurture each opportunity.
Service
Connect agents with the right expertise and tools to deliver the great service your customers expect through self-service sites, call centers, and field service.
SAP Service Cloud
Stay a step ahead of customer expectations, from the initial service contact all the way through billing. Offer multiple service channels, access complete and contextual customer information, and gain real-time insight into call center and field service performance.
SAP Customer Engagement Center
Resolve your customer queries faster by using a unified agent desktop with built-in communication channels. SMEs can create a consistent customer experience by managing all customer contacts in the same interface.
SAP Jam Communities
Create an online community where your customers can find the information they need at every stage of the purchasing process, and that enables you to resolve service requests quickly and effectively.
Commerce
Provide consistent customer experiences and support data-driven customization, cost-effective order management, and real-time inventory management.
SAP Commerce Cloud
Engage and better understand your customers throughout the commerce experience – from content creation and merchandising to fulfillment. Gain insights that allow you to delight customers every time they return, and give your buyers the freedom to save repeat purchases and buy in bulk, while providing them with self-services and account management.
Trust our worldwide partner network to deliver a solution that suits your SME needs
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Find an SAP partner
SAP partners help you buy, build, implement, service, and support the SAP solution that best fits your unique needs. Find a trusted professional to work with today.
Get SAP-qualified partner-packaged solutions
Built, sold, and supported by an SAP partner, these integrated solutions leverage SAP market-leading software and innovations and the SAP partner’s intellectual property.
Get the facts
40%
Customers using SAP Hybris solutions see a 40% increase in online sales on average.
Analysis from customers of SAP Hybris solutions
54%
of small and midsize companies cited customer acquisition as the top business priority for the next 12 months.
IDC InfoBrief, sponsored by SAP, The Next Steps in Digital Transformation, January 2017
See how SMEs are succeeding with SAP
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Delivering a personalized customer experience
Discover how Snow Peak serves its customers better and makes personalized recommendations by analyzing their buying histories.
Keeping the Garden City green with SAP solutions
Learn how SH Integrated Services is using real-time data and extensive analytics to increase productivity to keep Singapore green.
Faster time to market with integrated CRM
See how IPKO created a single CRM system to go to market with new products and services faster and increase customer satisfaction.
Get the latest SME news and trends
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Joerg Koesters
Head of Retail Marketing and Communication
SAP
SAP
Finding opportunity in the “retail apocalypse”
Read how digital transformation can turn the so-called inevitable retail apocalypse into the great retail renaissance.
Miranda LaBate
Marketing Specialist, Automotive & Industrial
SAP
SAP
When innovation goes beyond automation
See how smaller manufacturers are able to provide the unique offerings and services customers expect by adding just a few robots at a time.
Stephanie Thum
Certified Customer Experience Professional
CCXP
CCXP
Innovate the customer feedback process
Improve customer feedback with strategic questions and creative methods for collecting the most accurate data to increase sophistication in your business.
Products from other business areas may also be relevant to your small and midsize business. Here are some solutions that we think may be of interest to you.
SAP Ariba Discovery
Find new customers for your growing company with an effective lead-generation tool that helps you promote your company and access thousands of business opportunities quickly and easily. Automatically receive qualified leads right in your inbox, reducing the effort and expense needed to generate leads that boost sales and marketing success.