Turn promotion plans into reliable, profitable execution across every retail channel
Plan, execute and measure retail promotions in one governed process on SAP Cloud ERP. For category, merchandising and marketing teams at grocery and omnichannel retailers, it unifies budget allocation, campaign planning, calendars, evidence-based lift calculation and post-promotion analytics, so every promotion is planned on live SAP Cloud ERP data and measured to improve the next.
Benefits
Base promotion quantities on past performance
Set each promotion's planned lift and sales quantities from how comparable past promotions performed and your own parameters, instead of gut feel, giving your teams a consistent, defensible basis they can review and repeat for every promotion.
Keep promotion budgets under control
Know that promotion budget can't be over-committed: allocations to campaigns and their promotions go through an approval step that prevents over-allocation, with the remaining amount visible at any time and every promotion running against an approved budget.
Coordinate promotions on one shared calendar
Bring past, current and upcoming promotions into one calendar view. Your teams can compare against past campaigns, spot overlaps and open opportunities, and stay aligned on a single plan.
Catch stock and delivery risks early
Give merchandising and operations one shared view of how each promotion's demand compares with current stock and expected deliveries, so under-stock, over-stock and late-delivery risks surface early enough to act on.
Measure what each promotion actually delivers
Track how every promotion is performing while it runs and after it ends, through built-in retail analytics, so your teams can adjust in-flight and improve the next plan.
Features
Control promotion budgets end to end
Allocate budgets to campaigns through an approval workflow, then distribute to their promotions, so every promotion runs against an approved, tracked budget with live remaining figures.
Calculate expected lift for every promotion
Set promotional parameters and lift criteria, factor in historical promotions and sales, and calculate the expected promotion lift and the planned sales quantities before the promotion goes live.
Stay ahead of promotion supply and delivery risks
See period by period whether each promotion is covered: net planned demand against current stock and scheduled deliveries, and flag understock, overstock and late deliveries before they cost sales.
