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SAP Customer Identity

Create a secure, seamless experience across channels and devices

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Customer identity and access management platform capabilities in SAP Customer Identity

Customer identity and access management platform capabilities in SAP Customer Identity

Customer identity and access management platform capabilities in SAP Customer Identity

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SAP Customer Identity

Turn anonymous online visitors into known, loyal customers by providing a convenient and relevant experience that’s connected to all your digital properties and based on first-party data with the SAP Customer Identity solution.

  • Cloud deployment
  • Seamless and secure access for customers
  • Flexible authentication and access options
  • Advanced security and privacy features
Read the solution brief

Key Benefits

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Create a frictionless experience for all customers

Give your customers the consistent experience they deserve and want by seamlessly connecting them to your portfolio of brands, channels, and device interfaces.

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Identify online visitors securely

Safeguard every interaction touchpoint with federation standards and options, such as single-sign on, risk-based, multifactor, and password-less authentication.

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Realize the security of strength in numbers

Benefit from specialized protection against an account takeover and DDoS attacks and account harvesting detection with a new approach to information security.

Key Capabilities

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Screenshot of a secure Web site login page on a tablet

Screenshot of a secure Web site login page on a tablet

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Identification management

  • Use registration as a service (RaaS) with scalable, responsive forms and flows customizable for every business case
  • Simplify authentication through support for more than 25 social networks
  • Build personalized experiences with progressive and conditional elements for registration and login screens 

Customer access management

  • Implement risk-based, multifactor, biometric, and one-time-password (mobile SMS) authentication
  • Enable single sign-on across all sites in your organization to provide more seamless, secure access across touchpoints
  • Support federation standards using the SAML and OpenID Connect protocols

Security

  • Protect customers with constant monitoring of the 1.3 billion digital identities managed by our solution and stepped-up security measures whenever we detect unusual account activities
  • Benefit from DDoS protection for all of our data centers

What are analysts saying about customer data solutions from SAP?

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SAP Customer Data Cloud is named a CIAM leader

Discover why KuppingerCole Analysts rated SAP Customer Data Cloud among the overall leaders for the third straight year in the rapidly evolving category of CIAM.

Pricing and Packaging

Deployed in the cloud, this product is available as software as a service (SaaS) through a subscription, based on the number of users.

See additional products

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SAP Customer Consent

Gain loyal customers and protect your business by providing data transparency and control with the SAP Customer Consent solution.

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SAP Customer Profile

Build rich customer identity profiles and orchestrate them seamlessly across your applications and services with the SAP Customer Profile solution.

Get maximum value from SAP Customer Identity

Jump-start your SAP solution implementation and drive ROI by collaborating with industry experts, consultants, and support engineers throughout your journey.
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Services

Transform your business quickly and effectively by taking advantage of our holistic service and support plans, expert consulting services, custom application development, proven best practices, and deep industry and technical knowledge.

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Support

Get the support you need to keep your SAP solutions running at peak performance with our IT experts and support services, including long-term plans, embedded teams, remote technology support, self-service portal, and innovation strategies.

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Security and Compliance

Focus on your business and customer relationships, while knowing that your data is safe and reliable. With a proactive, predictive approach, SAP helps ensure compliance and data security in the cloud and within an on-premise data center.

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