Boost campaign performance with AI agents for SAP Emarsys on SAP BTP
This solution adds an AI intelligence layer to SAP Engagement Cloud (SAP Emarsys), built on SAP Business Technology Platform (SAP BTP) and accessible through Joule. It creates AI-powered marketing content, predicts customer behavior, simulates campaign outcomes, and automates operations while retaining existing workflows. This improves productivity, engagement, and marketing ROI.
Benefits
Accelerate AI-powered marketing content creation
Generate multilingual, brand-consistent electronic direct mail content in minutes. Reduce manual effort, accelerate campaign delivery, and improve productivity, with approved content delivered to consumers through SAP Emarsys.
Improve campaign targeting with predictive AI
Use AI to predict customer behavior, identify high-value audiences, and improve campaign targeting. Increase marketing efficiency and maximize campaign ROI through data-driven audience insights.
Reduce campaign risk before launch
Validate campaigns with AI simulation before execution. Test campaign outcomes, optimize delivery strategies, and minimize marketing risk while improving campaign effectiveness.
Enhance marketing operations with AI intelligence
Add AI-powered content generation, customer prediction, campaign simulation, and autonomous marketing capabilities to existing workflows. Built on SAP Business Technology Platform and accessed through Joule, the solution supports campaign execution through SAP Emarsys.
Features
Build multilingual email campaigns with AI
Create brand-consistent electronic direct mail content with AI, including email copy, subject lines, and HTML. Transfer approved content to SAP Emarsys for integration into existing marketing workflows and delivery to target consumers.
Predict customer behavior
Apply predictive AI models to identify purchase intent, churn risk, lookalike audiences, and next-best actions. AI-generated audience insights help marketers reach the right customers with greater precision.
Simulate campaign outcomes
Run AI-powered campaign simulations and digital twin analysis before launch. Evaluate audience response, optimize send timing, and improve campaign performance before execution.
Automate marketing operations
Leverage AI to recommend, orchestrate, and optimize marketing activities continuously. AI assists marketers throughout planning, execution, optimization, and ongoing campaign improvement.
Integrate seamlessly with SAP ecosystem
Built on SAP Business Technology Platform (SAP BTP) and integrated with Joule and SAP Emarsys, the AI layer extends existing marketing capabilities without replacing established channels, customer data, or workflows.
Plans and pricing
All plans include:
- F01 — AI EDM Generation Suite: Generate multilingual, on-brand email subject lines, body copy, content blocks, and campaign variants for activation in SAP Emarsys.
- F02 — Techsun-Managed AI Service: Techsun hosts, operates, monitors, and maintains the Retail AI Hub, including standard LLM usage, security controls, and support.
- F03 — Joule Integration: Access Retail AI Hub through Joule using secure MCP-based integration with Techsun-managed AI services.
- F04 — SAP-Native Business Technology Platform (BTP) Deployment: Deploy and operate Retail AI Hub on the customer’s SAP BTP environment with Joule studio and SAP BTP stacks.
- F05 — Shopify Engagement Agent — Optional Add-on: Provide AI-powered conversational shopping and customer engagement for Shopify.
- F06 — Strategy and Analytics Agent — Optional Add-on: Analyze SAP Emarsys data through an interactive AI Agent that provides operational recommendations and insights, reports.
- F07 — Advanced Marketing Intelligence — Optional Add-on: Advanced prediction, simulation, and autonomous marketing capabilities according to customer requirements.
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- F02 — Techsun-Managed AI Service: Techsun hosts, operates, monitors, and maintains the Retail AI Hub, including standard LLM usage, security controls, and operational support.
- F03 — Joule Integration: Access Techsun Retail AI Hub through Joule using secure MCP-based integration with Techsun-managed AI services.
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- F03 —Joule Integration: Access Techsun Retail AI Hub through Joule using secure MCP-based integration with Techsun-managed AI services.
- F04 — SAP-Native Business Technology Platform (BTP) Deployment: Deploy and operate Retail AI Hub on the customer’s SAP BTP environment with Joule studio and SAP BTP stacks.
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- F05 — Shopify Engagement Agent — Optional Add-on: Provide AI-powered conversational shopping and customer engagement for Shopify, billed by AI token usage.
- F06 — Strategy and Analytics Agent — Optional Add-on: Analyze SAP Emarsys data through an interactive AI Agent that provides operational recommendations and insights, reports.
- F07 — Advanced Marketing Intelligence — Optional Add-on: Advanced prediction, simulation, and autonomous marketing capabilities configured according to customer requirements.
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- F01 — AI EDM Generation Suite: Generate multilingual, on-brand email subject lines, body copy, content blocks, and campaign variants for activation in SAP Emarsys.
- F02 — Techsun-Managed AI Service: Techsun hosts, operates, monitors, and maintains the Retail AI Hub, including standard LLM usage, security controls, and operational support.
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Technical Information
Technical details
| Solution type | Extensions and Add-ons |
| Category | Marketing |
| Industry | Consumer Products, Retail, Cross-Industry |
| Works with |
|
Deployment and operations
The following information is provided by the publisher and applies to the latest app version available on the SAP Store. SAP does not control these policies and procedures; the publisher is solely responsible for the accuracy of the provided information.
| Deployment |
|
| Globalization |
|
| Operations |
|
Security and compliance
The following information is provided by the publisher and applies to the latest app version available on the SAP Store. SAP does not control these policies and procedures; the publisher is solely responsible for the accuracy of the provided information.
| Security |
|
| Compliance |
|
| Privacy policy |
SAP's privacy policy is not applicable to the use of this app. Please refer to the privacy policy provided by this app's partner. |
terms-and-conditions-url
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technical-name
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Resources
AI-Powered Marketing Solution for SAP Emarsys
Retail AI Hub Detailed Feature Matrix
Consumer World Model for Advanced Marketing Intelligence
Publisher
Techsun Investment Limited
Techsun is a global provider of AI-powered customer engagement solutions for retail and consumer brands. Founded in 2000, the company helps enterprises improve customer engagement through CRM, customer data, marketing automation, and AI technologies. Today, Techsun serves more than 100 global brands across retail, fashion, consumer goods, food and beverage, healthcare, and electronics, supporting over 300 million consumer profiles. With operations across Asia, Europe, and North America, Techsun delivers enterprise-ready solutions for multinational organizations. Techsun is committed to open architecture, enterprise-grade security, and continuous innovation, helping customers accelerate digital transformation and maximize the value of their SAP investments.
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