Enhanced Solution Maximizes Customer Loyalty Programs and Real-Time Relations Management

Facilitating Diverse Loyalty Programs and Streamlining Customer Relations. This solution manages real-time purchase data across multiple systems, ensuring precise loyalty program calculations within multichannel operations.

Overview

Enhance customer retention

Enhance customer loyalty by leveraging personalized rewards and incentives tailored to individual preferences. This approach encourages frequent purchases while nurturing lasting connections with customers. By fostering these personalized relationships, businesses can effectively engage and retain their existing customer base, ensuring sustained loyalty over time.

Increase customer lifetime value

Drive increased customer spending by deploying targeted incentives that inspire higher-value purchases per individual. By strategically offering tailored rewards and promotions, businesses can effectively boost the overall value derived from each customer, maximizing their spending potential and contributing to long-term revenue growth.

Improve customer insights

Leverage data-driven insights to comprehensively understand customer behaviors and preferences. These invaluable analytics empower businesses to make strategic decisions rooted in real-time information, facilitating tailored offerings and services that resonate with their customer base. This approach ensures businesses remain agile and responsive, optimizing their strategies to align with evolving customer needs and market trends.

Details

Solution type

Extensions and Add-ons

Industry

Retail, Wholesale Distribution

Compatibility

Works with

This product is compatible with or enhances the functionality of these SAP solutions but doesn't require them.
SAP Marketing CloudSAP Sales CloudSAP Integration SuiteShow more

Features

Manage loyalty programs

Assign a unique identifier to each loyalty program for clarity. Set the program's start and end dates to define its duration. Clearly outline the target customer segment to tailor the program effectively.

Manage loyalty programs
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Shape loyalty program reward scheme

Consider criteria such as sales amounts or percentages within designated product groups or basket totals. Tailoring the reward criteria to these metrics ensures a fair and enticing incentive structure that resonates with customers' purchasing behaviors.

Shape loyalty program reward scheme
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Calculate loyalty points with calculation engine

Utilize comprehensive transactional sales data gathered from multiple systems to calculate the earned reward points for customers. This data-driven approach ensures precise and fair reward point calculations aligned with individual purchase activities.

Calculate loyalty points with calculation engine
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Plans and pricing

All plans include:

Pricing is based on number of contactPricing is subscription basedPricing does not include SAP Licenses

Technical Information

Solution type Extensions and Add-ons
Category Marketing
Industry Retail, Wholesale Distribution
Works with
  • SAP Marketing Cloud
  • SAP Sales Cloud
  • SAP Integration Suite

Resources

Increase customer loyalty and sales

Efficient Marketing & Loyalty Management

Publisher