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Dynamic Customer Profiling
Identify, capture, and enrich customer profiles across all sources in a single view to gain insights into customers’ real-time intents.
Trusted data management
Build trust with your customers by managing permissions and consent.
Complete customer profiles
Create complete customer profiles with data from every part of your organization and third-party sources.
Use machine learning and artificial intelligence to gain deeper insight into customer behaviors and desires.
Marketing Planning and Performance
Collaborate across teams and provide transparency into marketing plans, budgets, and performance in real time.
Fast access to information
Empower your marketers with greater transparency and access to marketing plans, campaigns, budgets, and performance.
Collaborate on campaigns across teams with everything you need to know centralized in one place, for everyone to see.
Make data-driven decisions with a centralized view of planning and real-time budget control.
Timely marketing outcomes
Manage all activities in the marketing calendar to ensure campaigns are planned and executed on time.
Audiences, Campaigns, and Journeys
Target and orchestrate cross-channel engagements accurately to deliver the personalized experiences customers expect.
Precise customer targeting
Find the best audience for your campaigns, and make sure they get the message at the right moment.
Personalized customer interactions
Deliver individualized customer experiences throughout the customer journey.
Well-defined audience segmentation
Discover and define microsegments with powerful, yet intuitive, segmentation capabilities.
Multichannel marketing campaigns
Design and execute multichannel campaigns to drive customer engagements and conversions.
Lead and Account-Based Marketing
Generate, nurture, and convert leads into revenue with close collaboration between sales and marketing.
Seamless lead engagement
Generate and nurture high-quality leads from the moment you engage customers, then collaborate with sales to convert leads to revenue.
Meaningful sales activities
Share essential customer information and insights with sales and free them from administrative tasks to do what they do best – sell.
Deploy an account-based marketing approach that puts the customer at the center of the engagement.
Understand marketing performance and the drivers to business success.
Customer behavior insights
Use the power of machine learning to gain deeper insights into customer behaviors to create personalized customer engagements.
Advanced data visualization
Empower all marketers to make intelligent decisions with data visualization tools that synthesize data into insights – from audience discovery to campaign performance.
Executive-level reports and insights
Deliver executive-level reports and insights – from budgets to customer sentiment – with a dashboard designed for marketing executives.
Informed marketing decisions
Integrate with SAP Analytics Cloud to gain real-time business intelligence and insights.
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