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SAP Customer Experience and CRM knowledge center

What does the future of CRM look like? Explore the latest trends, research, and insights from customer experience experts.
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Sell smarter and fuel your competitive edge

Launch engaging, AI-optimized omnichannel storefronts in weeks, with no coding required, with the SaaS e-commerce capabilities of the SAP Upscale Commerce solution.

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Personalize the direct-to-consumer experience

Find out how you can deliver personalized, real-time direct-to-consumer engagements at scale with the SAP Emarsys Customer Engagement solution.

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*Gartner, Magic Quadrant for Digital Commerce, Jason Daigler, Yanna Dharmasthira, Sandy Shen, Penny Gillespie, Mike Lowndes, Aditya Vasudevan, 31 August 2021. 

**Gartner, Magic Quadrant for Personalization Engines, Jason McNellis, Claire Tassin, Jennifer Polk, 19 July 2021.

***Gartner, Magic Quadrant for Sales Force Automation, Adnan Zijadic, Ilona Hansen, Melissa Hilbert, Steve Rietberg, 4 August 2021.

Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

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