The Economist Intelligence Unit: The Influential Shopper
Find out how the rapid shift toward online shopping in 2020 presents a unique opportunity for brands to engage e-commerce customers in ways they never could before.Read the report
Pandemic spending trends and analysis
Gain insights from new research on the tectonic shift to online shopping and buying during the pandemic from The Economist and SAP Customer Experience.Watch the Webcast
Explore a library of SAP Customer Experience resources
Discover our latest articles, research, and video assets.