SAP Emarsys

Reach customers where they are with personalized, real-time omnichannel engagement to drive loyalty and retention.
New product launch dashboard on SAP Emarsys Customer Engagement

What is SAP Emarsys?

SAP Emarsys is a purpose-built platform that helps you deliver personalized omnichannel marketing, including promotional and transactional messages, tailored to your industry.

Product finder in SAP Emarsys Customer Engagement
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Build loyalty and grow customer lifetime value with seamless omnichannel experiences

  • Connect data and channels to personalize omnichannel customer engagement.

  • Drive profitable growth with AI-infused solutions, insights, and analytics.

  • Engage accounts across commerce websites or sales interactions.

  • Quickly adapt to market needs by personalizing campaigns at scale.

Read the B2C solution brief 
SAP Emarsys Festival: Personalization Masterclass

Discover how brands are creating personalized experiences across all business functions—including marketing, e-commerce, retail, store partners, sales, and service. Join us to learn the secrets of cultivating lifelong customer loyalty.

Watch now

Key benefits

Unlock true personalization

Enrich customer data and segments with AI to deliver relevant content and personalize offers to convert first-time buyers and drive repeat purchases.

Streamline omnichannel engagement

Execute cross-channel customer engagement marketing and deliver consistent, relevant messaging across e-mail, web, SMS, push, mobile wallet, and digital ads.

Measure the impact of marketing

Empower teams with access to purpose-built reporting to determine the effectiveness of marketing campaigns, segments, and channels in achieving sales goals.

Key features

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Personalized omnichannel customer engagement

  • Activate customer data using comprehensive integrations with commerce and customer data solutions from SAP.

  • Generate new revenue streams faster with more than 100 prebuilt, AI-infused, strategies and tactics.

  • Create cross-channel campaigns with streamlined data models and natively built channels.

Watch the video 

Channel-agnostic, AI-powered personalization

  • Optimize marketing efforts with helpful insights and analytics.

  • Tailor content and recommendations for every interaction across any channel.

  • Grow customer lifetime value and understand your audience at every stage of the customer experience.

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Real-time, consistent loyalty experiences

  • Reach customers in moments that matter with interactions that strengthen relationships.

  • Drive measurable growth with advanced reporting.

  • Know your marketing impact such as revenue growth, customer retention, repeat purchases, and loyalty.

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B2B account engagement at scale

  • Bring together marketing, commerce, and sales data.

  • Create B2B marketing automation with prebuilt tactics.

  • Be proactive with better account collaboration.

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SAP Emarsys product road map

Explore planned innovations, future releases, and product visions for the SAP Emarsys solution.

View the product road map

See how customers are succeeding with SAP Emarsys

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Take an interactive product tour

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Explore some key customer engagement platform features in our interactive product tour for SAP Emarsys.

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SAP Emarsys is recognized with peer-review awards

G2 positioned SAP Emarsys as an industry leader across numerous digital marketing categories.

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The Global Consumer Products Engagement Report

As costs rise and loyalty wanes, learn how brands and consumers are navigating the engagement era through deeper connections and innovative channels.

Read the report 
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2024 Global Customer Loyalty Index

For the fourth year, SAP Emarsys has explored what drives customer loyalty. We surveyed 12,041 general respondents in the US, UK, Germany, Australia, and UAE.

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AI in Retail: Power to the Marketer

In spring 2024, SAP Emarsys conducted research amongst 10,055 consumers and 1,177 marketers across the globe to dig deep into attitudes towards AI.

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See what analysts are saying about SAP

SAP is a Leader in the 2025 Gartner® Magic Quadrant™ for Personalization Engines

For a sixth consecutive time, we’re recognized in the Leaders Quadrant.*

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SAP is a Leader in IDC MarketScape

SAP is named a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023 Vendor Assessment.

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Discover related solutions from SAP and our partners

Mention Me

Harness AI-powered advocacy and turn loyal customers into powerful brand ambassadors.

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SAP Customer Data Platform

Bridge front-end and back-end data to better understand customers and deliver personalized engagements.

Explore the product
SAP Sales Cloud

Boost sales performance and drive growth with personalized marketing and account engagement​.

Explore the product

Frequently asked questions

Customer lifetime value (CLTV) increases when a brand builds meaningful customer relationships and strengthens consumer loyalty. The SAP Emarsys solution helps companies achieve this critical goal by delivering highly personalized omnichannel marketing engagements, which result in customers purchasing more often and spending more on goods and services.

 

Personalization is key to increasing CLTV. Read this report to analyze personalization engine vendors and find the right fit for your business.

SAP Emarsys is the omnichannel customer engagement platform from the SAP Customer Experience portfolio. It empowers marketers to build, launch, and scale AI-powered, personalized omnichannel marketing campaigns that deliver business outcomes that grow customer lifetime value (CLV).

 

SAP Emarsys helps marketers:

  • Connect across the entire customer experience

  • Make insightful data-driven decisions

  • Adapt to market needs with speed and agility

 

Yes. SAP Emarsys has built-in marketing analytics tools that allow businesses to accurately measure marketing and commercial impact, make smarter data-driven decisions, and forecast campaign performance to drive the best outcomes.

 

Want to learn more about these marketing analytics tools? Read the solution brief.

Yes. SAP Emarsys empowers marketers to deploy marketing automation across channels more easily, from single-channel campaigns to sophisticated personalized omnichannel journeys.

Yes. SAP has marketing solutions for B2C companies that span the back office to the front office and the lead-to-cash lifecycle.

SAP Emarsys is the omnichannel customer engagement solution from SAP Customer Experience. This solution is purposely built to empower marketers to deliver personalized, cross-channel marketing campaigns and increase CLTV. Its core capabilities include:

  • Integrated data layers

  • Channel-agnostic personalization engine

  • Marketing automation

  • Built-in intelligence, analytics, and reporting

  • More than 60 prebuilt strategies and tactics for different industries and verticals

  • Omnichannel applications and integrations

  • Integrated loyalty solutions

Learn more about B2C solutions from SAP Emarsys

Yes. SAP has marketing solutions for B2B companies that span the back office to the front office and the lead-to-cash lifecycle.

The account engagement option for SAP Emarsys Customer Engagement builds on the core omnichannel customer engagement solution and helps marketing support sales through:

  • A shared customer view across sales, marketing, commerce, and more

  • Omnichannel marketing automation

  • Collaborative and on-behalf marketing campaigns

  • Prebuilt B2B industry tactics

  • Accurate reporting of marketing campaign impact on revenue

Learn more about B2B solutions: SAP Emarsys Customer Engagement, account engagement option.

*Gartner, Magic Quadrant for Personalization Engines, by Penny Gillespie, Alex De Fursac Gash, Mike Froggatt, Jessica Dervyn, Jason Daigler, 4 February 2025
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from SAP.
Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
GARTNER is a registered trademark and service mark, and MAGIC QUADRANT and PEER INSIGHTS are trademarks and service marks, of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

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