Holistic customer profiles
Unify anonymous, known, online, offline, behavior, transaction, operation, and back-office data around a first-party profile.
Purpose-driven data governance
Respect data privacy and address regulatory risk by maintaining the purpose of data throughout the customer lifecycle.
Hyper-personalized engagements across touch points
Push permission-based, accurate customer data to your marketing, e-commerce, in-store, sales, and service engagement systems.
Back-office system connection
Connect account profiles with your back-office data using the SAP Master Data Integration service.
Real-time insight activation
Calculate attributes continuously for segmentation, audience management, and in-the-moment decision-making.