SAP NOW AI Tour Riyadh
Saraj Venue, Riyadh | October 20, 2026
Join SAP leaders, industry experts, and peers at the world tour of our flagship event series for the showcase of SAP’s bold new AI vision and a reimagined Joule experience.
11 days : 2 hours : 36 minutes : 9 seconds
It's the Beginning of Better
Learn about Joule’s new central workspace.
Experience live demos and see how Joule proactively improves operations.
Connect with experts, partners, and peers to talk AI strategy and gain insights.
Agenda at a glance
| Time (KSA Time) | Length | Description |
|---|---|---|
| 10:00 – 10:12 a.m. | 12 minutes | Opening: It’s the Beginning of Better A new chapter for business begins with SAP’s vision for the Autonomous Enterprise and its long-term commitment to Saudi Arabia. Join SAP leaders as they set the stage for what comes next: a better way to run and the collaborations helping bring that future to life in the Kingdom. |
| 10:12 – 10:42 a.m. | 30 minutes | The Autonomous Enterprise: Bringing Business AI to Life Learn about SAP’s vision for the Autonomous Enterprise, where applications, trusted data, and AI work together to help businesses think, act, and adapt. Discover how Joule helps teams move from intent to execution, so people can focus on the decisions that matter. |
| 10:42 – 11:10 a.m. | 28 minutes | From Vision to Execution: Advancing Saudi Arabia’s AI Ambitions Discover how SAP is bringing its Autonomous Enterprise vision to life in Saudi Arabia. Join us for key announcements and collaborations supporting local talent, advancing innovation, and strengthening the Kingdom’s technology ecosystem. |
| 11:10 – 11:20 a.m. | 10 minutes | Google Cloud: Diamond Sponsor Keynote Join Google Cloud as it shares its vision for advancing data and AI in Saudi Arabia, and how its partnership with SAP is helping organizations unlock the value of trusted data, accelerate innovation, and meet local needs. |
| 11:20 – 11:25 a.m. | 5 minutes | Keynote Closing: Explore What’s Next Take the next step and explore live demonstrations, join theater sessions, and connect with customers, partners, and SAP experts to see what the Autonomous Enterprise could mean for your organization |
| 12:00 – 3:00 p.m. | 180 minutes | Explore SAP NOW: Theaters, Showcases, Partners & Experiences Explore theater sessions, SAP showcases, live demonstrations, partner pods and interactive experiences. Connect with SAP experts, partners, customers and peers throughout the afternoon. |
| 3:00 – 4:00 p.m. | 60 minutes | Awards & Closing: Celebrating Milestones and Achievements Join us as we celebrate key milestones and achievements, recognize outstanding contributions, and bring SAP NOW AI Tour 2026 to a close. |
Tracks
Explore content tracks to learn how SAP and our partners help enterprises move faster, smarter, and more securely.
AI Services & Models
SAP's unified AI infrastructure provides the foundation for agents and intelligent automation.
Autonomous CX
From demand to resolution, CX apps connected to your SAP ERP keep processes humming while Joule and AI agents orchestrate insights and autonomous actions—so your team can reimagine what’s next.
Autonomous Finance and Spend
Helps organizations optimize direct and indirect spend with SAP Ariba, Fieldglass, and Concur—streamlining procurement, workforce, and travel while boosting efficiency and growth.
Autonomous Human Capital Management
SAP SuccessFactors HCM combines truly global HR capabilities with powerful AI and agents so your people and your business can perform at their best—no matter what lies ahead.
Autonomous Supply Chain Management
Improve your supply chain with AI-driven insights. Orchestrate your supply chain as a single, connected system using AI and data to sense, analyze, and act in real time.
Build & Integrate
SAP's platform is engineered to integrate, automate, extend, and build AI-supported business applications and processes across your enterprise.
Business Transformation
Business transformation is a comprehensive, fundamental rethinking of your operations. Learn how your organization can stay at the forefront of change in a constantly evolving business world.
Cloud ERP
SAP Cloud ERP is an out-of-the-box enterprise management solution designed to deliver real-time insights, embedded AI, and scalable performance across finance, supply chain, procurement, and more.
Data & Analytics
SAP Business Data Cloud helps you maximize the value of your most comprehensive and mission-critical data across all your data and AI projects.
Industries
Our industry solutions help companies worldwide solve complex business challenges and drive digital transformation, bringing together cloud ERP applications, AI, and data to help transform your business.
Services and Support
Whether you’re aiming to be more productive, working to be more effective, or pushing to improve innovation in a constantly evolving market, we offer multiple ways to help ensure your SAP solutions deliver the value you need.
Featured speakers
Augusta Spinelli
President Europe, Middle East and Africa (EMEA)
Ahmed Jaber Al-Faifi
Senior Vice President SAP Middle East Africa – North
Dr. Fahd Nawwab
Vice President, SAP Kingdom of Saudi Arabia
Mohammed Alromaizan
Vice President, SAP Kingdom of Saudi Arabia
About the venue
Saraj Venue - In the heart of the upscale Hittin district in Riyadh, the “Saraj Venue” spans an area of over 27,000 square meters, placing it near Riyadh's prominent economic, diplomatic, and entertainment landmarks, yet away from the city's congestion. Surrounding landmarks include Riyadh Boulevard, the Historic Diriyah, King Abdullah Financial District (KAFD), King Khalid International Airport, and the Diplomatic Quarter.
KKIA 21 Minutes
BLVD 7 Minutes
DQ 10 Minutes
HD 10 Minutes
KAFD 10 Minutes