Agenda at a glance
Please note that this agenda is subject to change.
| Starting Time | Description | Length |
|---|---|---|
| 8:00 AM | Registration Opens: Welcome Coffee & Networking | |
| 10:00 AM | The AI Inflection Point Fahd Nawwab - Vice President, SAP Saudi Arabia Mohammed Alromaizan - Vice President, SAP Saudi Arabia | 10 minutes |
| 10:10 AM | AI as a Catalyst for Business Excellence Fawaz Alfawaz, CEO of TASNEE | 15 minutes |
| 10:25 AM | Redefining Strategy in the Age of AI Thomas Pfiester - Head of Global Customer Engagement & Services and Member of the Extended Board of SAP SE Augusta Spinelli - President, SAP EMEA Ahmed Alfaifi - SVP & Managing Director SAP Middle East & Africa North | 25 minutes |
| 10:50 AM | The Era of Business AI Jesper Schleimann, Head of Business AI, EMEA at SAP | 15 minutes |
| 11:05 AM | Innovative, Secure, and Resilient: RISE with SAP Transformation on Google Cloud Stany Winkler, Head of SAP Business EMEA, Google Cloud | 20 minutes |
| 11:25 AM | Executive Panel: From Insight to Impact: How AI and Data Are Powering Business Transformation Mohsen Alzahrani, Senior Director, Applications Optimization and Excellence at Red Sea Global Saaim Aslam, Senior Director Enterprise Technology at Almosafer (Part of Seera Group) Mosab Almoaily, Chief Officer IT at MarafiqFerose V R, Senior Vice President, Head of SAP Academy for Engineering | 20 minutes |
| 11:45 AM | Keynote Closing & Call to Action | 10 minutes |
| 12:00 AM | Theatres & Show floor opening | 3 hours |
| 3:00 PM | Event Closing & Go-live Ceremony | 30 minutes |
Looking for a specific line of business? Explore our parallel sessions.
Strategic information, success stories, and product demos.
Cloud ERP
Discover how to increase agility in the cloud and transform with confidence using data and business AI.
Finance and Spend Management
Discover how to unify spend management with SAP Business Suite and how to revolutionize financial operations with agentic AI.
Supply Chain Management
Learn how to orchestrate your supply chain with AI-embedded applications and how to make faster decisions with AI-driven insights.
Human Capital Management
Find out how to use business AI to create a skills-based approach to achieving a more engaged and productive workforce.
Customer Experience
Discover how to unify customer and operational data with CX and ERP integration and how to use AI to personalize customer experiences at scale.
Business Data Cloud
Learn how to break down data silos and unify structured and unstructured data across SAP and non-SAP systems to offer one common data layer.
Business AI
Find out how to use business AI to accelerate cloud migration, drive cross-enterprise efficiency, and solve complex challenges.
Business Transformation Management
Discover how to accelerate your path to SAP Business Suite and optimize processes with SAP Signavio, SAP LeanIX, WalkMe, and business AI.
Business Technology Platform
Learn how to accelerate innovation on a platform optimized for SAP applications and how to use AI to extend SAP Business Suite faster.
Industries
Find out how to drive innovation and growth in your industry by combining AI, data, and an integrated application suite.
Services and Support
Discover how to accelerate adoption of SAP Business Suite, embrace a clean core strategy for continuous innovation, and use AI to automate processes.
Speakers
Dominik Asum
General Speaker
Chief Marketing and Solutions Officer
Dominik Asum
General Speaker
Chief Marketing and Solutions Officer
Dominik Asum
General Speaker
Chief Marketing and Solutions Officer
Speakers
The best technical and industry experts share their insights and hands-on experience. We also draw on the strength of a broad ecosystem of partners and specialists to deliver practical, experience-based technical content.
Augusta Spinelli
EMEA President
Thomas Pfiester
Head of Global Customer Engagement & Services and Member of the Extended Board of SAP SE
Fawaz Alfawaz
Chief Executive Officer at TASNEE
Mosab Almoaily
Chief Officer IT at Marafiq
Sultan Moraished
Group Head of Technology and Corporate Excellence at Red Sea Global
Saaim Aslam
Senior Director Enterprise Technology at Almosafer (Part of Seera Group)
Thank you for joining us
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