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Building empathy into design

SAP's user-centric approach to accessibility

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In today's world, where digital technology is ever-present, designing accessible software isn't just a requirement—it’s a responsibility. At SAP, accessibility is not merely about checking off a list of requirements or meeting technical guidelines like those outlined in the Web Content Accessibility Guidelines (WCAG). It's about creating intuitive, inclusive experiences that work for everyone, regardless of ability. By embedding accessibility early in the software development lifecycle and prioritizing user-centric design, SAP continues to lead with empathy and innovation.

A man using ASL signs "thank you" to a an unseen person on his computer screen. "Text reads 1.3 billion people worldwide have a disability. 9 in 10 people with a disability acquire it through illness, injury or aging. SAP designs for all users. Stay tuned to learn more about how SAP strives for more inclusive experiences."

From compliance to compassion: why accessibility needs a human lens

WCAG serve as the foundation for creating accessibility experiences. They ensure that software is technically usable by people with disabilities, but they don’t always guarantee that these experiences feel intuitive, seamless, or empowering. That’s where a user-centered approach makes all the difference.

Designing with empathy means listening to people who, for example, rely on assistive technologies. It means understanding that a screen reader user’s experience with your app may differ greatly from that of a mouse user, and that merely focusing on color contrast doesn’t account for cognitive load or task complexity, among other considerations.

At SAP, we believe accessibility should not be an afterthought. It should be integrated from the very first sketch of a user interface, and carried through research, design, development, and testing. That’s why we advocate for a "shift left" in accessibility, embedding inclusive practices early in the design and development lifecycle to catch issues before they become barriers.

Introducing the Accessibility Design Tools: empathy meets innovation

One of the standout achievements in SAP's accessibility journey was the publication of the Accessibility Design Tools — a new suite of resources designed to operationalize accessibility in the design process. The supporting handbook didn’t just explain how to meet accessibility standards, it showcased why it matters.

From identifying potential friction points early to validating design decisions with real users, the Accessibility Design Tools together with the Inclusive Research Handbook are built to encourage empathy-driven decisions. They have since become a reference point for inclusive design in our enterprise software, bridging the gap between compliance and empathy.

Some standout features include:

The success of the tools demonstrated that when accessibility is framed as a shared responsibility—with resources, support, and clear guidance—innovation flourishes. It also proved that inclusive design doesn’t slow teams down; it makes products stronger, more resilient, and more user-friendly for all. Whether you’re a designer, developer, product manager, or advocate, you’ll find practical tools, inspiring stories, and a growing community, committed to building a more accessible world.

Inclusive design is a mindset—not a milestone

Accessibility is a continuous journey that requires awareness, empathy, and cross-functional collaboration. It also requires a shift in thinking: from designing for users with disabilities to designing with them.

At SAP, we’re committed to keeping accessibility at the heart of our design culture. That means:

And most importantly, it means recognizing that accessibility is everyone’s responsibility, not solely the job of specialists or compliance officers.

Call to action: stay connected, stay Inclusive

Since SAP first published Accessibility Design Tools, we have learned a great deal and welcomed lots of feedback. Internal and external design communities provided insight and inspiration. This feedback encouraged us to review our Accessibility Design Tools from a user-centric perspective and we are excited that the updated Accessibility Design Tools will be available soon!

Let’s think beyond compliance. Let’s design with empathy. And let’s make sure no one is left behind.

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Passionate about creating inclusive digital experiences?

Explore SAP's Accessibility Design Tools and stay tuned for new tools coming soon!

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