SAP CPQ

Configuring, pricing, and quoting the right solution for your customers quickly and accurately
Missing

Quote complex business offerings in minutes

SAP CPQ helps deliver results with an intuitive configuration process across every sales channel.

Configuration and quotes created for a robotic arm with SAP CPQ
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Provide a richer customer experience

The SAP CPQ solution can empower your sales team and partners to offer complex product configurations, optimized pricing, and great-looking proposals. Your sales can be further accelerated by connecting SAP CPQ to your CRM, e-commerce, or ERP platform.

  • Cloud deployment

  • Performance to configure complex quotes instantly

  • Connectivity to sell through any channel on any platform

  • Automated and accelerated quoting with embedded AI

Deliver exceptional sales experiences

Improve sales engagements and build relationships that last with SAP Sales Cloud

Learn more

Key benefits

Increasing sales effectiveness

Help sales reps sell through more channels faster by eliminating order errors, generating proposals instantly, and providing customer- and channel-specific pricing.

Enhancing operational efficiency

Establish intelligent, integrated sales processes to generate quotes faster, simplify approvals, cut sales cycles, and free staff to focus on sales.

Working smarter

Improve business insights to maximize sales opportunities, increase cross- and up-selling, and optimize pricing, while protecting margins.

Key features

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Configuration optimization

  • Empower sales reps to quickly create branded quotes that are error-free and adhere to company policies

  • Streamline configuration of quotes, regardless of complexity, product dependency, or quote size

  • Generate quotes of 10,000 lines or more in seconds with automated approval and exception workflows

Margin protection and expansion

  • Protect the margin of every opportunity with product, customer, and channel price controls

  • Eliminate rogue discounting with rules-driven eligibility and margin-protecting guardrails

  • Increase deal size by utilizing intelligent up-sell, cross-sell, and pricing recommendations

Seamless connectivity

  • Increase operational efficiency at a lower cost with connected quote-to-fulfillment processes

  • Streamline quotes by leveraging existing variant configuration models and ERP data

  • Engage customers and drive revenue with a unified data model through the integration of SAP Sales Cloud, SAP Commerce Cloud, and SAP Service Cloud solutions

Pricing

Connect with our CPQ community

Join a global community of SAP experts and customers, sharing their insights.

Visit SAP Community

See how customers are succeeding with SAP CPQ

Reducing the time to create quotes for complex sales

See how the boiler-room solutions provider Cleaver-Brooks separated its sales reps from manual processes and cut time to quote from four hours to 15 minutes.

Read the customer story 

Producing speedy, accurate quotes

Find out how industrial manufacturer EXFO is generating 70% more quotes and approving discounts 50% faster with an integrated system.

Read the customer story 

Technical and security resources

SAP Help Portal

Visit SAP Help Portal to find detailed documentation, guides, and articles to help you implement, configure, and optimize SAP products.

What are analysts saying?

SAP named a leader among configure, price, and quote applications

Explore why Gartner® named SAP as a Leader in its 2025 Magic Quadrant™ report for configure, price and quote application suites.

Read the report 

Drive value in the digital economy

Hear from Constellation Research on how CPQ can enable you to win in today’s era of new business models and customized offerings.

Watch the Webinar 

Get started

Jump-start your implementation and drive ROI by collaborating with industry experts, consultants, and support engineers throughout your journey.

Services

Transform your business quickly and effectively by taking advantage of our holistic service and support plans, expert consulting services, custom application development, proven best practices, and deep industry and technical knowledge.

Explore our services 

Support

Help keep your SAP solutions running at peak performance with our IT experts and support services, including long-term plans, embedded teams, remote technology support, self-service portal, and innovation strategies.

Visit the support portal 

Frequently asked questions

SAP CPQ can provide sellers with an intuitive, step-driven process that simplifies the creation of complex customer quotes, while simultaneously protecting deal margins, reducing and eliminating errors, and streamlining approval processes with workflow automation. Designed with scalable management in mind, business administrators can leverage tools and guardrails, like customer-specific pricing, minimum margins, and dependent relationships, to improve business outcomes and reduce inefficiency. Built-in proposal generation enables users to easily publish and send error-free quotes with consistent, preapproved branding.

SAP CPQ can enable you to extend B2B sales journeys with rich commerce experiences, while maintaining control over pricing, advanced configuration, and proposal generation with request for quote integration, seamlessly transitioning self-service selections and configurations into B2B opportunity workflows. Additionally, you can leverage SAP CPQ to empower SAP Commerce users with configuration and pricing options directly within their commerce experience.

SAP CPQ includes preconfigured integration to SAP Sales Cloud and other SAP solutions, enabling you to reduce the complexity of lead-to-quote processes. SAP CPQ also includes integration with third-party CRM offerings, and you can leverage prebuilt connectors to streamline integration with an extensive list of SAP and third-party solutions through SAP Integration Suite. Discover how SAP CPQ can connect with your solution ecosystem in theSAP CPQ Integration Guide.

Yes, SAP CPQ has been purposely designed to help you streamline lead-to-quote processes, while maximizing the value of existing investments. With SAP CPQ, professional edition, you can utilize existing variant configuration (VC) models and MTO, BTO, and ETO configuration rules within SAP CPQ.

Yes, a powerful configuration engine has been designed to support multiple business models, while proving sellers with an intuitive, consistent, and simplified experience. Each quote within SAP CPQ can support multiple product types and consumption schedules, empowering you to extend existing business models with minimal disruption to the sales experience.

Gartner, Magic Quadrant for Configure, Price and Quote Applications, Mark Lewis, Luke Tipping, 22 January 2025.

 

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

 

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

 

 

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