Turn every event into measurable sales and revenue impact

Name: Event Lead Gen App
Brand: Flexso NV

Record event details, track attendance, and follow up on potential sales opportunities while monitoring results. The application connects with SAP Sales Cloud to create follow-up actions for attendees. Event data is stored in one place, with automated CRM tasks and shared access for marketing and sales teams.

By Flexso NV

Overview

Increase collaboration between marketing and sales

Provide a shared event management platform for marketing and sales. Marketing teams can plan events, manage participants, and centralize relevant information. Sales teams gain direct access to attendee data and can trigger CRM follow-up actions. This ensures that no valuable lead is lost.

Get insights into event performance and ROI

By linking participants to products, costs, and follow-up actions, the application provides deep insights into the effectiveness of each event. Centralized reporting on participant status, costs, and sales conversion enables organizations to accurately measure and optimize the return on investment of their events.

Centralize event management actions

All event-related information, such as location, participants, documents, costs, and tasks, is available in one centralized application. Say goodbye to different Excel fields or different tools.

Details

Solution type

Extensions and Add-ons

Industry

Cross-Industry, Wholesale Distribution, Professional Services

Compatibility

Works with

This product is compatible with or enhances the functionality of these SAP solutions but doesn't require them.

SAP Sales Cloud

SAP Marketing Cloud

SAP Integration Suite

Features

Create events seamlessly in the app

Add details such as the name, the data, the event manager, the number of participants, location, type of event, and the description. Each dropdown can be tailored to your needs.

Complete your event with more details

Add the products that are part of the event or the costs of the event to calculate your ROI. Add attachments that can be shared with participants or as internal information. Use the checklists to know if you have everything prepared for your event.

Orchestrate your event communication from the event application

Add participants to your event with the correct status. Use the participant status to keep track of actions or launch new marketing initiatives. You can also add brand new contacts or add contacts and employees from your connected CRM system.

Create follow-up objects in your connected CRM system

Create a follow-up object in your connected CRM system. Depending of the type of participant, you can create different follow-up objects, such as leads and opportunities.

Calculate your ROI based on your costs and your won opportunities

Create reports based on follow-up objects. You will be able to see the number of objects created (counter) and the total estimated value of these objects. This will help you to calculate the ROI of your event at a glance.

Plans and pricing

validFrom1761868800000

validUntil253370723039000

priceDisplay{"freeStarterSubscriptionOrSubscription":{"global-EUR":{"labels":{"top":"From","main":{"value":"8950.00","currency":"EUR"},"tooltip":true,"subs":["Per Year","+ EUR 10950.00 Setup Fee"],"ctas":[{"code":"LEAD_BUY","name":"Get it now","restrictions":[],"countries":[],"customProperties":{}}]}}}}

materialNumber8005921

internalIdTh4f4sQtTaW-aOKt5s1MuQ

lifeCycleStatusCode

entitlementTypes[{"commercialModels":[],"commercialModel":{"code":"subscription","name":"Subscription"},"customerType":{"code":"external","name":"external"}}]

includes[]

technicalName2002003040

titleStandard SaaS Edition

editionId4e1e1fe2-c42d-4da5-be68-e2ade6cd4cb9

tncAvailablefalse

audiencepublic

isAddOnfalse

features[]

blocksOf{"code":null,"amount":null,"metric":null,"timeUnit":null}

commitmentPeriod{"max":null,"min":36,"unit":{"id":"months","name":"Months"}}

renewalTypes[]

prerequisites{"materialNumber":null,"materialName":null,"targetUrl":null,"andConnections":[],"orConnections":[]}

prices[{"type":"new","currency":"EUR","revenueCloudMarketId":"EUR","group":{"id":"0","validFrom":"2025-10-31T00:00:00Z"},"markets":[{"marketId":"global"}],"periodicity":{"code":"anniversary-yearly","name":"Year"},"fixedRates":[],"percentageFees":[],"setupFees":[{"metricId":"one_time_setup","metricName":"Setup Fee","price":"10950"}],"allUnitVolumeRates":[{"metricId":"users","metricName":"Users","minimumBlocks":1,"blockSize":1,"tiers":[{"pricePerBlock":8950,"bound":10,"fixedPrice":0},{"pricePerBlock":12450,"bound":50,"fixedPrice":0},{"pricePerBlock":14500,"bound":75,"fixedPrice":0},{"pricePerBlock":19300,"bound":100,"fixedPrice":0},{"pricePerBlock":28750,"bound":null,"fixedPrice":0}]}],"tierRates":[],"blockRates":[]}]

salesMetric{"id":null,"name":null,"description":null,"elasticity":null}

productQuantity{"minQuantity":null,"maxQuantity":null,"quantityIncrement":null}

deploymentType

hasCustomTnCUrlfalse

hasTermsUrlfalse

hidePricefalse

Standard configuration
End-to-end project delivery, including fit-gap analysis, implementation, authorization management, testing, and go-live
SaaS edition includes releases, maintenance, incident management

productMarkets["AX","CN","UA","BY","IQ","ZW","ZM","ZA","YT","YE","WS","WF","VU","VN","VI","VG","VE","VC","VA","UZ","UY","UG","TZ","TW","TV","TT","TR","TO","TN","TM","TL","TK","TJ","TH","TG","TF","TD","TC","SZ","SV","ST","SR","SO","SN","SM","SL","SK","SJ","SI","SH","SG","SE","SC","SB","SA","RW","RS","RO","RE","QA","PY","PW","PS","PR","PN","PM","PL","PK","PH","PG","PF","PE","PA","OM","NZ","NU","NR","NP","NO","NL","NI","NG","NF","NE","NC","NA","MZ","MY","MX","MW","MV","MU","MT","MS","MR","MQ","MP","MO","MN","MM","ML","MK","MH","MG","ME","MD","MC","MA","LY","LV","LU","LT","LS","LR","LK","LI","LB","LA","KZ","KY","KW","KR","KN","KM","KI","KH","KG","KE","JP","JO","JM","JE","IS","IO","IL","IE","ID","HU","HT","HR","HN","HM","HK","GY","GW","GU","GT","GS","GR","GQ","GP","GN","GM","GL","GI","GH","GG","GF","GE","GD","GB","GA","FO","FM","FK","FJ","ET","ES","ER","EH","EG","EE","EC","DZ","DO","DM","DK","DJ","CZ","CY","CX","CV","CR","CO","CM","CL","CK","CI","CG","CF","CD","CC","CA","BZ","BW","BV","BT","BS","BO","BN","BM","BJ","BI","BH","BF","BE","BD","BB","BA","AZ","AW","AS","AR","AQ","AO","AM","AL","AI","AG","AF","AE","AD","US","PT","IT","IN","FR","FI","DE","CH","BR","BG","AU","AT","IM","BL"]

Technical Information

Technical details

Solution type	Extensions and Add-ons
Category	Sales
Industry	Cross-Industry, Wholesale Distribution, Professional Services
Works with	SAP Sales Cloud SAP Marketing Cloud SAP Integration Suite SAP Cloud for Customer core applications SAP Business Technology Platform SAP Cloud Identity Access Governance

Deployment and operations

The following information is provided by the publisher and applies to the latest app version available on the SAP Store. SAP does not control these policies and procedures; the publisher is solely responsible for the accuracy of the provided information.

Deployment	Integrates with SAP Cloud solutions This product integrates with SAP cloud solutions using standard SAP-approved interfaces and APIs. Software-as-a-Service solution This product is delivered online as a subscription service. User Assistance provided Assistance is provided to enable all target users to install configure, and use the solution.
Globalization	Internationalized for global customers This product has been internationalized to meet the needs of global customers (e.g. the use of Unicode). Localized for business best practices This product has been localized to incorporate local business best practices (e.g. support for local currencies). Translated user interfaces and documentation User interfaces and documentation for this product have been translated into multiple languages. Please consult product documentation or contact the publisher for more details.
Operations	Service Levels >99.5% This product achieves operational performance levels of 99.5% or greater. Meets recommended support levels This product meets SAP Store-recommended standards for support levels and turnarounds. Meets SAP Store recommended Service Levels This product meets SAP Store-recommended service levels. Meets recommended data lifecycle management standards This product meets SAP Store-recommended standards for data lifecycle management and data destruction.

Security and compliance

Security

Encrypted communication channels This product employs encryption to secure all communication channels.
Secured against software vulnerabilities This product has been secured against common software vulnerabilities, such as operating system, SQL injection, memory corruption, and information leak vulnerabilities.
Secured with configurable authentication policies This product has been designed for enhanced security by offering configurable authentication policies.

Compliance

Functional correctness This product has been tested for functional correctness using real-life business scenarios of customers.
EU data privacy This product complies with European Union requirements for data privacy.
ISO 27001 (Information Security Management) This product meets the standards for information security management specified by ISO 27001.
Offers EU access only To comply with data protection regulations, this solution restricts remote data access and data storage to countries that have implemented the EU Data Protection Directive.

Privacy policy

SAP's privacy policy is not applicable to the use of this app. Please refer to the privacy policy provided by this app's partner.

Publisher privacy policy